Are you a streamer or a brand that relies heavily on live streaming but is struggling with audience engagement big time? It’s time you autopilot your live-streaming game by using smart QR codes.
These are smart auto-updating QR codes offered by tech-savvy platforms like QRNow, which can help you engage your audience and direct streamers on your channel in desired ways throughout different phases of your broadcast.
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According to research, an impressive 92% of internet users consume digital video content every week, and 27% of them habitually enjoy live-streaming content weekly. This means you have a wide audience section to attract and cater to, but keeping them engaged with lots of other similar content available is the real key to success.
So, whether you’re in the pre-show phase, live phase, or post-show phase, you do not have to manually intervene again and again and direct your users toward a certain link or page. Instead, you can have a smart QR code that you can update periodically and direct user actions.
This also means you can keep them hooked from the moment they tune in to your livestream until it ends and long after that, too. Read along to understand all about these smart auto-updating QR codes and how they can help you add that “autopilot” touch to your streaming.
How Powerful Are Auto-Updating Smart QR Codes?
Now, since you’ve got the idea that auto-updating QR codes are simply QR codes that do not have a static link, instead, they give you the scope of updating the links for different phases of your broadcast as a streamer or a business, here are some ways they can benefit you:
Better and Consistent Engagement Across Different Broadcast Phases
As your broadcast evolves, you need QR codes that evolve, too. Instead of sticking to a fixed link, smart QR codes from platforms like OnlineQRCode can give you dynamic ways to entertain your audience and engage them.
Here’s how they can help you maintain engagement in your live streams:
1. Pre-Show Hype:
Before your main event begins or the live streaming begins, you can use these codes to link viewers to exclusive pre-show content. For example, brands can use smart QR codes to share BTS footage (behind-the-scenes footage) or link pages to early access or pre-booking merchandise deals.
This would not only just build anticipation and excitement but will also hint at a more engaging and immersive experience that you intend to provide.
Pro Tip: Pair your pre-show QR codes with OneStream Live’s advanced scheduling to automate your content flow—no manual switching, just seamless viewer journeys. Read Blog Now!
2. Live Event Interactivity:
During the live event itself or the stream, businesses can use these dynamic codes and update them in real-time to connect users and viewers directly with activities like polls, quizzes, contests, or even product links to increase their sales.
All of this active participation and interactivity will transform just about any passive viewer on the other end of the screen into an engaged participant who will feel like they’re involved in something bigger than themselves.
3. Post-Show Follow-Up:
After the broadcast ends, streamers or brands can also update their QR codes once again with links to feedback forms, post-event surveys, or special offers that are related to the event and use live streaming for digital marketing in different ways. This will make sure that even when you pull the curtains on your main show, there will still be a good number of viewers to entertain and engage with.
Pro Tip: After your stream ends, link your final QR code to a branded hosted live page from OneStream to deliver follow-ups, offers, or thank-you videos—beautifully.
What Benefits Do Smart QR Codes Provide?
In 2022 alone, almost 89 million users scanned QR codes. Now, before you solidify your decision to use smart QR codes in your live streaming, it’s fair to wonder what extra benefits you can reap from them. Here they are:
1. Cost Savings
Since you won’t be going back and forth and putting in manual effort to update QR codes and links, using auto-updating QR codes in your live streams will save you time as well as your money. This is because, unlike traditional methods, where you would constantly need updates requiring reprints or manual changes, smart QR codes would eliminate all of these overheads completely.
2. Easily Measurable Results
If you use smart QR code platforms, they would also allow you to track data as these scans happen. You would get to know everything from when the scans occur and where they occur so you can get a fair idea of the feedback that you’re getting and the audience behavior without investing heavily in analytic tools and platforms.
3. Easy to Integrate and Use
Another great benefit of smart QR codes is that they are super easy to use, both for you as a streamer or business as well as for viewers who interact with them. Viewers would just simply use a smartphone camera to scan the code and reach the desired page or app section, while for streamers, smart QR codes will give you full control over customizing them.
Research shows that by the end of 2025, almost 16 million users in the US will be scanning QR codes. So, whether you want to add the personal touch of your logos or branding elements in the QR codes or add promotional materials, smart QR codes will allow you all that.
Pro Tip: Want your QR codes to match your brand? Use OneStream Live Studio’s custom branding to control everything from overlays to background music—it’s all in your hands.
Final Thoughts
All in all, now that you know the power of smart QR codes from platforms like OnlineQRCode and the very many benefits that they can offer you, you can use different strategies to autopilot your live streaming using QR codes. You can use interactive countdown timers before streaming, use polls and URLs linked to QR Codes during live events, as well as direct users to landing pages or product pages after broadcasts to keep them engaged throughout.
What’s great is that you would not have to bear any additional operational costs for these efforts. So, if you’re aiming for better viewer engagement or smooth marketing processes across your broadcasting and live streams, smart QR codes are surely a powerful solution that can help you address these aims!
Combine the power of smart QR codes with OneStream Live’s automation, branding, and Studio tools.
OneStream Live is a cloud-based live streaming solution to create, schedule, and multistream professional-looking live streams across 45+ social media platforms and the web simultaneously. For content-related queries and feedback, write to us at [email protected]. You’re also welcome to Write for Us!
