In 2025, every brand – from a solo entrepreneur to a global enterprise – needs a strong social media presence. Why? Because that’s where the customers are. In fact, more than 63.9% of the world’s population uses social media, and they spend an average of 2 hours 21 minutes per day on social platforms (backlinko.com).
For businesses, this is an opportunity. However, building a social media presence and maintaining it across multiple networks can be challenging. This is where OneStream Live comes into play.
In this Article:
OneStream Live is an all-in-one, cloud-based live streaming platform that helps businesses increase social media presence by making it easier to create and share video content across dozens of channels simultaneously. In this comprehensive guide, we’ll explore how OneStream Live can help companies improve social media presence through powerful features like multistreaming, pre-recorded video scheduling, a web-based live studio, and more.
Why Is A Strong Social Media Presence Important For Businesses?
A strong social media presence is no longer optional – it’s a business imperative. Businesses with active and engaging social profiles tend to build greater brand awareness, trust, and customer loyalty. Here’s why having an active presence on social media matters in 2025:
- Massive User Base: There are 5.24 billion people currently using social media worldwide (backlinko.com). That’s over half the global population. If your business isn’t present where billions of people spend their time, you’re missing out on potential customers.
- Customer Expectations: Modern consumers expect to find and interact with brands on social media. 90% of local businesses use social media as a marketing strategy, and 78% rely on social media to drive revenue (synup.com).
- Engagement & Reach: Social media allows content to spread quickly. A single post or live stream can be shared, commented on, and seen by networks of networks. This virality can dramatically increase social media presence for brands that consistently produce shareable content. Furthermore, social platforms often send notifications or boost visibility for live videos, helping you reach more followers organically.
- Humanizing Your Brand: Posting regular content, especially live videos, gives audiences a peek into your brand’s personality and values. This helps humanize your business and build relationships. People are more likely to trust and patronize brands that engage with them on a personal level.
In short, a strong social media presence leads to greater visibility, credibility, and opportunities for sales or partnerships. It’s a key part of modern business success.
What Challenges Do Businesses Face In Building A Social Media Presence?
If establishing a vibrant social profile were easy, every company would have one. In reality, creating a social media presence for business comes with hurdles. Here are some common challenges businesses encounter when trying to grow your social media presence:
- Consistent Content Creation: Maintaining a steady stream of content is hard. To keep followers interested and attract new ones, businesses need to post regularly – ideally daily updates or weekly videos. Coming up with fresh, engaging content and finding the time to produce it can overwhelm small teams. As a result, many profiles go dormant, causing audiences to lose interest.
- Multi-Platform Management: An average person uses about 6 to 7 different social media platforms every month (backlinko.com). Managing accounts on even a few of these platforms can feel like spinning plates – responding to comments on Facebook, uploading videos to YouTube, scheduling tweets, etc., all separately. It’s time-consuming and easy to drop the ball on one or more channels.
- Engagement and Responsiveness: Promptly replying to comments, answering questions during live streams, and acknowledging feedback are crucial for building a community. Juggling multiple comment sections on different apps can lead to missed messages and frustrated followers.
- Production Quality and Creativity: The social media space is crowded. To stand out, businesses need to offer high-quality, interesting content – especially for video. Live streams and videos should have good lighting, clear audio, and perhaps graphics or overlays to look professional. Small businesses or creators may lack the studio equipment or skills to produce polished live videos, which can make them hesitant to go live.
- Scheduling and Time Zones: If you have a global audience or a busy schedule, going live at the right time for all fans can be difficult. For example, a creator in New York might have followers in London and Sydney – there’s no single live time perfect for everyone. Plus, what if you (or your team) simply aren’t available to go live at peak social media hours?
These challenges can make building a social media presence feel daunting. Sometimes, the effort required might even discourage businesses from fully investing in social channels. But the good news is that modern tools are evolving to tackle exactly these pain points.
OneStream Live is one such tool, and it’s designed to simplify social media live content creation and distribution, helping businesses overcome the above hurdles.
How Can OneStream Live Help Businesses Increase Their Social Media Presence?
OneStream Live directly addresses many of the challenges of maintaining a vibrant social profile. It’s essentially a one-stop solution for live streaming and video content management that can help your social strategy.
So, how does OneStream Live help increase social media presence for companies and creators? In a nutshell, it allows you to create or stream videos once and publish everywhere, engage your audience in real-time, and keep a consistent schedule with minimal hassle.
Let’s break down its capabilities and how they translate into social media growth:
1. Multistreaming To Reach A Wider Audience:
OneStream Live enables you to broadcast live or pre-recorded videos to over 45 social media platforms and the web simultaneously. This means with one stream you can go live on Facebook, YouTube, Instagram, Twitter, LinkedIn, Twitch, and many other networks all at the same time.
By multistreaming, you expand your reach to audiences on different platforms effortlessly. This is huge for growing presence: the typical user is active on nearly 7 platforms (backlinko.com), so being present on all major ones ensures you capture as many eyeballs as possible.
As Florin Muresan, CEO of Squirrly, said about OneStream Live, “I can send all the livestreams that our company does everywhere on the Web, on all our channels. It’s incredible for our reach.”
2. Consistent Content With Pre-Recorded Live Streaming
One of OneStream Live’s standout features is the ability to upload and schedule pre-recorded videos to broadcast as live streams. You can prepare a video in advance and set it to go live tomorrow, next week, or even up to 60 days later on any platform.
This is a game-changer for building a social media presence because it ensures you stay active even when you can’t physically go live. Pre-recorded streaming eliminates the risk of missing content deadlines due to emergencies or time zone differences. It also reduces the stress of live performance since you can perfect the video in advance.
Plus, if something goes wrong while recording (camera died, etc.), you can fix it and then stream – avoiding the technical glitches that plague some live sessions. Your live streams become more polished and error-free, which can attract and retain viewers.
3. Ease Of Use And Time Savings
OneStream Live is a cloud-based platform accessible through your web browser – no complex software setup needed. This is crucial for small businesses or busy marketing teams who don’t want to wrestle with technical configs.
You can upload videos from your computer or even import directly from cloud storage services like Dropbox, Google Drive, or OneDrive, simplifying your workflow. The interface lets you manage all your destinations (social accounts) in one dashboard.
Read Helpdesk on How to Upload and Schedule a Video for Pre-Recorded Streaming
This centralization saves time and effort: instead of logging into 5 different apps to hit “Post” or “Go Live,” you do it once on OneStream Live. It effectively improves social media presence by making the process of staying active much more efficient.
Even teams with limited resources can sustain an active social schedule using automation and advanced scheduling. Sometimes media presence falters simply due to lack of time – OneStream Live gives some of that time back.
Read A Step-by-Step Guide to Using the Advanced Scheduling Feature
4. High-Quality, Professional Streams With OneStream Live Studio
Quality content stands out, and OneStream’s Live Studio feature helps you create engaging broadcasts right from your browser. With Live Studio, you can connect multiple cameras, so you could show different angles or product close-ups in your stream.
You can invite guests onto your live show (up to 10-16 guest participants), which is fantastic for interviews, panel discussions, or influencer collaborations. Collaborative streams can boost your social media presence for business because guests often bring their own audience to watch, exposing your brand to new followers.
Learn How to Add Guests to your Live Streams using OneStream Studio
The studio also allows screen sharing and playing external media clips during the stream – perfect for webinars or demos where you need to show slides or videos. Additionally, you can add branded graphics, overlays, etc., to make the stream visually appealing.
Master How to Brand Your Live Streams using OneStream Studio
All these production features help small teams produce content that looks like a professionally televised event, without needing expensive AV equipment or a production crew. Why does this matter for social media growth? Because high-quality, interactive streams attract and retain more viewers, leading to higher engagement and follower growth.
5. Live Engagement Across Platforms Via Unified Chat
Engaging your audience in real-time is one of the biggest advantages of live streaming. But if you’re live on, say, YouTube and Facebook at the same time, how do you keep up with comments from both?
OneStream Live solves this with a Unified Live Chat feature, which consolidates all incoming chat messages from multiple platforms into one screen. This means you, or your moderator, can see and respond to viewer comments from Facebook, YouTube, Instagram, etc., all in one chat interface.
No more flipping between browser tabs or phone apps – you won’t miss a question from a potential customer. Prompt and meaningful interaction builds community and encourages people to tune in next time, strengthening your overall social media presence for business.
6. Hosted Live Pages And Video Embedding For Broader Reach
OneStream Live doesn’t limit you to social networks; it also helps extend your media presence beyond them. It offers Hosted Live Pages, which are personal webpage links where your live stream can be broadcast without needing a social platform at all.
Essentially, OneStream Live can create a quick web page for your stream with a custom URL. This is great if you want to share your live video with an audience that isn’t on social media or if you want a distraction-free viewing experience.
For example, a corporate client or a community group could watch via a private link. You can even use a custom domain name for these pages to fit your brand. Additionally, OneStream Live provides an embed player feature – a snippet of code to embed your live stream on your own website or blog.
By embedding live video on your site, you drive traffic there and keep viewers on your owned media. This is useful for businesses that have regular site visitors or e-commerce stores; customers can watch a live product demo on the product page itself.
Both Hosted Pages and embedded streams mean you increase your overall online media footprint. Your content isn’t confined to the walled gardens of social apps – it’s wherever your audience might find it. This omni-channel presence strengthens your brand’s visibility and makes your content more accessible, contributing to a strong social media presence and beyond.
7. Team Collaboration And Workflow Management
For larger organizations or marketing teams, OneStream Live offers team management features that allow multiple team members to collaborate on live streaming efforts. You can assign roles (Admins, Managers, etc.) so that, for instance, a team member can prepare and schedule streams without needing the main account’s credentials.
This is highly beneficial for enterprise use: your social media team can work together, schedule content calendar in advance, and ensure 24/7 coverage if needed. Because OneStream Live is cloud-based, team members in different locations can all access the dashboard.
Having a coordinated team approach means you can produce more content consistently, cover more live events, and respond faster to trends – all of which help in growing social media audiences. Moreover, the cloud storage integration ensures everyone can access the latest video files from a shared drive.
8. Recording And Repurposing Content
OneStream Live also allows you to record your live streams and download them. This is extremely useful for repurposing content – a smart social media strategy.
For example, after a live session, you can save the video, edit it into shorter highlight clips, and then post those clips as regular videos on Instagram or LinkedIn later. You can also extract key moments to create teaser posts or even transcribe the audio to turn into a blog article.
By repurposing one live stream into multiple pieces of content, you maximize the value of each broadcast and keep your channels populated. This approach is one of the best social media for business tips: work smarter by recycling content in various formats.
Read Ultimate Guide on How to Repurpose Live Streams
OneStream Live makes that easy by providing the recording without needing separate screen capture software. The result is an efficient content pipeline that further improves social media presence – your followers will see you everywhere, in many forms (live video, short clips, stories, etc.), all stemming from a single event.
As you can see, OneStream Live touches on virtually every aspect needed to grow your social media presence: reach, consistency, quality, engagement, efficiency, and scale. It’s like having a multi-tool for social media video: whether you want to go live spontaneously, schedule a month’s worth of content, host a high-end multi-camera production, or broadcast to a niche audience on your website – it’s all possible on one platform.
This versatility means social media presence for companies of all sizes can be amplified using OneStream Live! Ready to give it a shot?
What Tips Can Help You Maximize Your Social Media Presence With Onestream Live?
Using a powerful tool like OneStream Live is half the battle – the other half is executing a smart content strategy. Here are some social media for business tips to get the most out of OneStream Live and live streaming in general, so you can build and sustain an engaged following:
- Plan a Content Calendar: Treat your live streams like appointments with your audience. Decide on a consistent schedule (e.g., going live every Wednesday at noon) and stick to it. Use OneStream Live’s scheduling features to set up streams days or weeks in advance.
- Promote Before You Stream: Don’t go live in a vacuum – build anticipation. Announce your upcoming live streams on your social channels ahead of time. You can use OneStream Live to create an event announcement or simply post about the date and time with a catchy teaser of what’s coming. Early promotion will attract more viewers when you actually stream, which will increase social media presence through higher live engagement metrics.
- Use Playlists and 24/7 Streams: If you have a backlog of content, OneStream Live lets you create a playlist of videos to stream continuously or back-to-back. This is useful for running a “marathon” stream or maintaining a constant live presence (some brands do 24/7 live channels of rotating content). It’s an advanced strategy, but it can dramatically boost watch time and visibility if done right.
- Engage During the Live (or Premier): While OneStream Live can handle the broadcasting, engagement is up to you. If you’re airing a pre-recorded video, make sure someone from your team is actively present in the chat when it goes live. Greet viewers, answer questions, encourage comments. Viewers who feel connected are more likely to follow your page and return, helping grow your social media presence.
- Brand Your Broadcasts: Use OneStream Live Studio’s branding features to maintain a professional look. Add your logo to the corner of the stream, use a consistent overlay or lower-third title with your show name or speaker’s name, and choose colors and graphics that align with your brand identity. A cohesive brand presentation contributes to a social media presence for companies that feels solid and trustworthy.
- Invite Guests & Collaborate: Bringing guests onto your live streams (virtually, via OneStream Live Studio) can inject fresh energy and attract new viewers. Consider interviewing an expert, chatting with a satisfied customer, or co-hosting a live session with an influencer in your industry. Collaboration is a powerful way of growing social media reach through cross-pollination of audiences.
- Stay Authentic and Have Fun: Finally, remember that live content, even pre-planned, has an element of spontaneity and authenticity. Audiences appreciate when hosts are genuine and approachable. Don’t overly script every word. Use OneStream Live’s teleprompter or notes if needed, but allow for natural moments. If a mistake happens, laugh it off – it’s part of live charm. People will follow and engage with brands they feel are authentic and relatable, which is the ultimate key to a lasting social media presence.
Ready To Grow Your Social Media Presence With OneStream Live?
By now, it’s clear that live streaming – when done right – can be a catalyst to grow your social media presence. OneStream Live provides the tools to do it right with ease: you can be everywhere your audience is, deliver content consistently (even when you’re busy or offline), and engage viewers in real-time, all while maintaining a professional brand image. It’s a solution that scales with your needs, making it as useful for a solo content creator as it is for a marketing team at a large enterprise.
See how your audience responds when you show up more frequently on their feeds with content that feels interactive and timely. Odds are you’ll notice a bump in engagement – and that’s the start of a growing community around your brand!
Ready to stream? Go live with OneStream Live and let your brand’s voice be heard loud and clear across the social universe!
OneStream Live is a cloud-based live streaming solution to create, schedule, and multistream professional-looking live streams across 45+ social media platforms and the web simultaneously. For content-related queries and feedback, write to us at [email protected]. You’re also welcome to Write for Us!
