With the holiday shopping season fast approaching, customers eagerly await Black Friday deals 2024. Sounds exciting, right? Let’s dive into how you can make this a reality by streaming Black Friday deals using OneStream Live Studio.
In this guide, we’ll explore actionable strategies for reaching thousands of eager shoppers as they shop Black Friday deals, all from the comfort of their homes, using OneStream Live Studio. Let’s get started!
In this Article:
When is Black Friday and Why It Matters
So, when is Black Friday? This year, Black Friday 2024 falls on November 29th, the day after Thanksgiving. It’s the unofficial start to the holiday shopping season, and retailers pull out all the stops with steep discounts and promotions.
But when do Black Friday sales start exactly?
While the main event is on Friday, many businesses offer deals early, and some even extend them through the weekend. Shoppers are keen to know how long does Black Friday last and what time do stores open on Black Friday. Store hours can vary, so informing your customers about your specific Black Friday store hours is crucial.
10 Strategies for Streaming Black Friday Deals
Build Excitement
Shoppers anticipate Black Friday sales all year long. Start building hype early by teasing your upcoming deals.
You can use live streaming to build excitement and invite customers to your live show, where they can shop for Black Friday deals directly. This will let the users review and have a better look at the product before making a purchase. This alleviates loyalty to the brand.
Pro-Tip: You should schedule your live show beforehand so that people know something big is coming up!
Promote Products on Social Platforms
Find out which social platforms have most of your customers and share the details of your Black Friday deals. It would be best if you placed marketing campaigns for promotions on Facebook Ads, Social Media, Blogs, Email Marketing, etc before streaming Black Friday deals.
Pro tip: Multistream your best Black Friday deals to 45+ social destinations simultaneously to reach a wider audience. Read more in our blog.
Use Email Marketing
Email marketing is a highly effective digital marketing strategy. Effective email marketing converts prospects into customers and turns one-time buyers into repeat customers and raving fans.
Reach out to people via email and inform them about your best Black Friday deals. Offer unique deals or freebies to entice them to purchase the products. Discuss what to buy on Black Friday.
To encourage loyalty, offer exclusive discounts or early access to your Black Friday deals 2024 to email subscribers only. Send messages to your old and potential customers to increase sales.
Pro tip: Engage with the audience while streaming Black Friday deals to legitimize your business. Get some inspiration from Walmart Black Friday deals.
Create a Giftbox
Create a gift box to sell your old products that have been on the shelf for a long time. Pair them with popular products and encourage the customers to purchase the gift box. This will help you make great Black Friday sales and sell the not-so-popular products.
Pro tip: Offer some discount on the gift box to encourage viewers to shop for Black Friday deals directly from you.
Offer Giveaways during Live Shows
Who doesn’t love freebies? Encourage the viewers to attend the live shows with giveaways.
Utilizing giveaways helps people identify your brand and reminds them of your business when they’re ready to make a purchase. Giveaway items are another form of “word of mouth” publicity.
People utilize items like T-shirts and live streaming gadgets daily, so their friends, co-workers, and even their own audience will see your name. This will increase the customer’s curiosity.
Pro Tip: Collaborate with other businesses to offer bigger prizes and tap into each other’s audiences.
Create FOMO Through Time-Sensitive Deals
Offer limited-time offers during Black Friday sales. Create time sensitivity while streaming Black Friday deals by preparing your best Black Friday deals that expire in a few days. This will create urgency.
Due to FOMO, people will purchase the products instantly. For example, successful videos inspire consumers to feel that they’re missing out on a fabulous deal or product, resulting in longer engagement times.
Pro Tip: Announce special deals exclusively for live stream viewers to keep them engaged and watching. Also, display countdown timers during your live streams to show how much time is left on a deal.
Embed Live Show on Your Website
Don’t limit your live streams to social media. Once you have completed streaming Black Friday deals to social media platforms, embed live streams on your website. Repurpose them to reach the maximum audience.
If the video has been embedded on your website, new customers or potential customers who missed the show will be able to watch it again and learn about the product easily.
Pro Tip: Embedding your live stream on your website can improve SEO and keep visitors engaged longer. Use other SEO strategies to attract people searching for Black Friday store hours and other related queries.
Provide Instant Support to Customers
Companies can enjoy all sorts of benefits during Black Friday 2024 by providing excellent customer service during the live show. Offering personalized experiences, convenience, and attentive customer service can help you retain your customers.
Answer common Black Friday queries. Example: “Wondering how long does Black Friday last? Our special deals run all weekend long!”
Pro Tip: During the live show, you can assign moderators who can handle customer queries and provide instant support. Use OneStream Live’s Team Management feature for this.
Offer Exclusive Deals for Existing Customers
People like to be acknowledged, especially when they have a relationship with your brand. Black Friday offers you a chance to show appreciation for loyal, long-time customers. To retain and appreciate existing users, provide specialized Black Friday deals.
Pro Tip: Offer special discounts to existing customers. Example: “For the next 30 minutes, enjoy 50% off our top-selling items!”
Streaming Black Friday Deals with OneStream Live
In 2023, despite climbing inflation, online shoppers shelled out an impressive $9.8 billion during the Black Friday sales and a staggering $12.4 billion on Cyber Monday.
Here’s another intriguing statistic: on average, each shopper spent about $321.41. As we approach Black Friday 2024, these figures highlight the enormous potential for retailers to capitalize on streaming Black Friday deals. With such significant spending, businesses must strategize effectively to capture consumer attention during this peak shopping period.
OneStream Live allows its users to display their products through online events. Communicate with customers via unified chat and live stream your Black Friday event on 45+ social platforms and the web, all from one place.
It is a fantastic tool for going live on Facebook, YouTube, Instagram, TikTok, and 40+ other social platforms and the web simultaneously while displaying your best Black Friday deals.
So, are you ready to make this Black Friday 2024 your most successful yet? Try out OneStream Live today, good luck!
OneStream Live is a cloud-based live streaming solution to create, schedule, and multistream professional-looking live streams across 45+ social media platforms and the web simultaneously. For content-related queries and feedback, write to us at [email protected]. You’re also welcome to Write for Us!
