Thanks to the massive reach and targeting capabilities of social media, it continues to be a priority among marketers. Social media spending is projected to reach $180 billion in 2025, and despite a saturated environment, social networks remain critical to brand awareness/product discovery, lead generation, and sales. Winning the competitive digital marketing landscape requires an effective strategy and efficient campaign implementation, which the latest social media marketing tools are helping drive in ways not possible before.
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Content marketing statistics indicate the growing prevalence of AI tools for marketing. Advanced generative AI tools create highly personalized content for segment-wise targeting on social media. Let’s look at the top five social media marketing tools to try in 2025.
1. OneStream Live
Broadcasting live events on social media offers brands the opportunity to involve fans and followers in real-time product demonstrations, tutorials, product launch events, Q&As, behind-the-scenes action, and anything else they might find useful or interesting. YouTube Live, Instagram Live, Facebook Live, and Twitch are popular due to the interactive experience they offer and have the potential to captivate larger audiences. Still, for many marketers, live video streaming has its time and logistical constraints, which OneStream Live helps solve by facilitating multistreaming.
Multistreaming or the practice of broadcasting content to multiple social media platforms simultaneously, is a great chance to get before diverse audiences in a time-efficient way. With OneStream Live, you can create, schedule, and multistream real-time and recorded videos on over 45 social media platforms (Facebook, YouTube, X, LinkedIn, Twitch) and the web at the same time.
You can create professional and eye-catching live streams with virtual backgrounds and creative outlays, and you can brand your live streams with your logos, banners, and tickers, among other elements. Address product-related queries in real-time and increase chances of sales or boosting customer loyalty.
Depending on your industry and need, you can use OneStream Live for your various multistreaming needs. From vertical video to full-screen mobile viewing, OneStream Live makes your live streams accessible and engaging across screens and platforms.
Apart from multistreaming, OneStream allows you to upload and schedule pre-recorded videos for live streaming 24/7 on YouTube. With this social media marketing tool, you can reach out to audiences across time zones and when they’re active the most.
Wondering How to Live Stream 24/7 on Your YouTube Channel with OneStream Live? Learn Now!
2. Narrato
One of the leading social media marketing tools, Narrato is a versatile AI content writing assistant that generates social media posts, blogs, ads, emails, video descriptions, case studies, and several other types of marketing content. If you need to create Facebook, Instagram, LinkedIn, or X posts quickly, run a social media poll, or brainstorm meme ideas, Narrato offers AI templates for them all.
Provide your inputs as notes, links, themes, or images, and Narrato’s AI will use this information to create engaging posts within seconds, tailored for each social media platform. You can add your brand voice or a predefined tone of voice (humorous, inspirational, professional, and others) to sound consistent to your fans and followers or adapt to the style of a particular post or campaign.
Here’s an example of Narrato generating an X thread from a blog in a friendly voice.
In this example, we used the ‘Social media post with notes’ AI template on Narrato to create an Instagram post:
You can make edits, if any, to posts with help from Narrato’s inline AI writer. It expands, improves, rewrites, summarizes, and simplifies text, recreates text in the tone you select, adds keywords to text, translates text to a different language, and checks spelling and grammar, efficiently editing and shaping up content to your requirements.
Apart from AI social media post generator templates, Narrato has another revolutionary tool – AI Content Genie. This is an AI autopilot for social media and blog content that can automatically generate fresh social media posts every week.
All it needs is a one-time input of your website URL and some target keywords/themes in the settings. Based on this, it can keep generating fresh content that you can review, edit, and save.
When the post is good to go, you can schedule or publish it directly from Narrato to your social media account. If the social media content requires approval prior to publishing, you can grant access to collaborators, add comments, and use @mentions to send direct notifications to team members within Narrato.
3. Meltwater
Meltwater is a social listening tool that helps you monitor conversations online about your brand and industry, providing information to create new social media campaigns and improve customer support, among other tactics and priorities. It captures every mention of your brand across social media websites such as Facebook, Instagram, X, YouTube, LinkedIn, and Pinterest, as well as Twitch, Reddit, blogs, discussion forums, podcasts, consumer review sites, and online news.
Melwater’s AI deciphers conversations by emotions, key themes, and the audiences that dominate the discussions. When a conversation spikes, a real-time alert is sent to your email inbox or the Meltwater app.
The easy-to-use tool lets you use Boolean search for faster and more precise results. Its AI assistant for Boolean searches streamlines the search query writing process, generating industry/brand searches, expanding or narrowing a search, identifying syntax errors to improve search quality, and translating search terms into another language.
It archives insights covering 15 months that you can use to compare and research trends over time. Social listening apart, Meltwater captures conversations across TV, radio, commercial editorial media, and podcasts.
Meltwater’s visual analytics provide clarity into key metrics such as your share of voice versus your competitors’. Slack or Microsoft Teams integrations keep all your team members in the know with automated real-time alerts. The platform offers intuitive dashboards to share insights across your organization.
4. Heepsy
Over 80% of marketers agree that influencer marketing is a highly effective marketing strategy. To succeed at it, finding the right fit of authentic and trusted influencers is crucial and, at the same time, challenging.
Influencer marketing tools help identify influencers, and some, like Heepsy weed out fake profiles to help you select only reliable influencers to spread the word about your brand. Using Heepsy, you can access an extensive network of influencers across Instagram, YouTube, and TikTok.
Filters for category, niche, location, engagement, followers, and other parameters enable you to quickly discover influencers who match your brand. You can combine filters on the creator’s traits, media variables, and audience.
The audience filter lets you dive into audience characteristics such as age, interests, location, gender, and other features. In contrast, the authenticity filter tells you which influencer profiles are trustworthy and which ones seem suspicious.
The tool identifies influencers among your followers, leads, or clients to help you easily connect with those who are already familiar with your brand. A mentions filter shows which brand in your niche is collaborating with which influencer.
Once you’ve identified influencers to engage, you can send emails to each individual or in bulk using editable dynamic templates within Heepsy. If you prefer to contact them personally, access the contact information from the tool’s publicly available creator profile reports or download it with your list and export it in CSV.
You can list the campaigns, manage payments easily on the platform, and have influencer conversations land in your inbox or maintain them in one place within Heepsy.
5. Bazaarvoice
The powerful influence of word-of-mouth recommendations from shopper to shopper cannot be ignored, as around 40% of consumers deem user-generated content (UGC) as extremely important in making purchase decisions. Gathering and sharing user reviews on social media platforms is faster and more effective with Bazaarvoice, an enterprise-level platform specializing in product ratings, reviews, user-generated content, and customer insights.
It’s best suited for large brands and retailers aiming to collect and manage product reviews, boost sales, and gain valuable customer insights.
On Bazaarvoice’s all-purpose UGC platform, you can gather and curate user-generated content, including reviews, ratings, and Q&A forums. A standout feature of Bazaarvoice is its AI-based sentiment analysis, which automatically classifies each review based on its tone—positive, negative, or neutral. This enables you to quickly identify and address negative feedback while showcasing positive reviews to attract potential customers.
The platform’s social media integration tools allow you to display customer reviews and ratings across multiple platforms. This seamless integration helps enhance brand credibility and influence purchasing decisions.
Why Social Media Marketing Tools Matter for Success in 2025
Future developments in the social media landscape, such as AI-driven content creation, a shift to social commerce, the growing influence of macro and nano influencers, and the integration of social media with virtual and gaming worlds, are expected to become the norm. Marketers who are quick to adapt to the promises of the future will have an edge over slower-moving peers, and social media marketing tools will be essential to maximize results.
The tools in this post, among the best in their categories, deserve a look, and their thoughtful implementation is sure to help your team do more and drive greater impact for your business.
OneStream Live is a cloud-based live streaming solution to create, schedule, and multistream professional-looking live streams across 45+ social media platforms and the web simultaneously. For content-related queries and feedback, write to us at [email protected]. You’re also welcome to Write for Us!
