How is Live Streaming Changing the Media Landscape?

live streaming

Live streaming has taken the world by storm in the last few years. Sites like Facebook, YouTube, and Instagram have made it easy for anyone to share their lives. And while live streaming has been around for a while, its popularity is only growing. What is it about live streaming that has people so hooked? And how is it changing the media landscape? We’ll explore all of that in this post. Stay tuned!

In this Article:

🤔What is Live Streaming? How Does it Work?

When most people think of streaming, they think of watching a movie or TV show online. But there’s so much more to streaming than that! Live streaming is a growing phenomenon that allows people to share real-time videos with the world.

But how does it work? To understand live streaming, you first need to understand a little bit about the technology behind it.

Live streaming is made possible by something called “encoding.” Encoding is the process of taking a video signal and converting it into a digital format that can be streamed online. This conversion is done by a piece of hardware called an encoder.

Encoders fall into two categories: software and hardware. Software encoders are programs that run on your computer, while hardware encoders are physical devices that plug into your computer.

To live stream, you’ll need to connect your encoder to a live streaming platform. You can do this in one of two ways:

  • Stream to a social media platform like Facebook or YouTube.
  • Stream to a live streaming platform like OneStream Live.

Once you’re connected to a live streaming platform, you’ll be able to start sharing your video with the world!

❓Why Live Stream❓

Are you looking for a way to make movies that is both easy and fun? If so, you should consider using live streaming as your movie-making method. In this case, live streaming captures live video and audio footage and broadcasts it online in real-time. This means that you can create movies without worrying about editing or post-production.

There are many benefits to live streaming for businesses and individuals:

🤝🏼Connect With Your Audience🤝🏼

If you are a business, you can use live streaming to show your products or services in real-time. Better yet, you can multistream your live broadcasts or embed your live streams on your website to attract a lot more traffic to your video broadcasts. This can be a great way to attract potential customers or clients. Individuals can use live streaming to share their stories and experiences with friends and family.

💡Pro-Tip: Create your personalized webpage for web live streaming using OneStream’s Hosted Live Pages.

Read More: How to Increase Views for your Live Streams

🧑🏽‍🤝‍🧑🏽Interact With Your Audience🧑🏽‍🤝‍🧑🏽

Live streaming is all about driving engagement through video content. You can use the plethora of built-in interactive features on social media to engage with your viewers – comments, stickers, sharing options, etc. Moreover, you can call out their names and answer their queries in real-time. A simple interaction during a Q&A session can generate massive spontaneous results.

Read More: How to Engage Maximum Audience During a Live Stream? An Ultimate Guide

👩‍💻Create Content that is Unique and Engaging👩‍💻

Because you are broadcasting in real-time, your audience will feel like they are a part of the action. This can help to create a more personal connection with your viewers.

Read More: Top 10 Content Ideas for Live Streaming

🤩Create a Buzz of Excitement🤩

Social media streaming in particular is well known for its ability to create FOMO – Fear of Missing Out – amongst the audiences. This is especially true for the millennials who always want to keep abreast with the latest happenings. This tendency of social media users can play a vital role in driving traction to your live events. The catch is to promote your live streams beforehand and let people know when to tune in.

Read More: 10 Effective Ways to Promote your Live Streams

💵⌛Save Time and Money⌛💵

Because you do not need to worry about editing or post-production, you can save a lot of time and money by live streaming your movie.

💰Make Money💰

You can monetize your live streams on different social media platforms and make hefty bucks from the comfort of your home. Be itTwitter, YouTube, TikTok, or any other platform, you can exploit live streaming as an exciting frontier to make money.

Read More: 7 Ways you can Make Money with Live Streaming in 2022

We can go on enlisting the benefits that content creators derive from live streaming. With live streaming, the sky is the limit.

🌎Examples from the Real World🌎

Perhaps the most popular live streamer on the planet is Tyler “Ninja” Blevins. Ninja has made a name for himself by playing the incredibly popular game Fortnite. His broadcasts are typically high energy and full of excitement, which has helped him attract a large and loyal following.

Another successful live streamer is DrLupo. DrLupo is a professional gamer who specializes in the game Overwatch. He is known for his informative and entertaining commentary, which has helped him attract a large audience.

Finally, we have summit1g. Summit1g is a professional Counter-Strike: Global Offensive player. He is known for his exciting and entertaining gameplay, which has helped him attract a large following.

These are just a few examples of successful live streams. If you want to be successful with your own live stream, make sure to focus on creating exciting and engaging content, being able to interact with your viewers, and having a good understanding of the technical aspects of live streaming. With that said, go out there and start streaming!

🔮The Future of Live Streaming🔮

There is no doubt that live streaming has gained visible momentum in the wake of the COVID-19 pandemic. It has emerged as a viable and interactive new way to connect with each other. There were 155.8 million live video viewers in 2021 in the U.S. alone, and the number is projected to hit the 163.4 million mark by 2023. So, what does this mean for the future of live streaming?

Well, we can expect to see more and more businesses start to use live streaming to reach their audiences. Whether streaming a live event or providing a behind-the-scenes look at their operations, there are endless possibilities for how businesses can use live streaming to engage with their customers.

Hence, it is pretty evident that live streaming is changing the media landscape in a big way. It offers businesses and individuals a variety of benefits that they can’t get from traditional broadcasting methods. If you’re looking to reach out to a new audience or create a more engaging experience for your current followers, live streaming may be the answer.

Download OneStream Mobile App.

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OneStream Live is a cloud-based live streaming solution to create, schedule, and multistream professional-looking live streams across 45+ social media platforms and the web simultaneously. For content-related queries and feedback, write to us at [email protected]. You’re also welcome to Write for Us!


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