Storytelling through Animation: How Animated Explainer Videos Boost Brand Narratives

Storytelling through animation

Today, when people have no time to read lengthy articles and watch every single video, it becomes difficult for brands to attract customers. This is when animated explainer videos come in.

Animated explainer videos have always been the game changer for enhancing brand narratives and effectively conveying complex messages in a simple, impactful, and captivating way.

Animated explainer videos are marketing videos that help convey complex, intricate ideas in a simple and easily understandable way. These can be shared across multiple platforms and countries, allowing companies to reach a wider audience. These videos can be used across finance, healthcare, e-commerce, or manufacturing industries.

Let’s explore and unravel the influence of animated explainer videos on a brand’s narrative and how they can become an indispensable asset and help brands connect with their audience on a deeper level.

In this Article:

🎥 How Animated Explainer Videos Boost Brand Narratives

There are plenty of benefits to brands using animated explainer videos, such as:


Storytelling is one of the most effective marketing strategies, as it helps connect with the audience more profoundly and emotionally. With the help of animated explainer videos, the audience can relate better to the message.

The inspirational animated video narrates the woman behind the brand who discovered the most luxurious brand and made it the style symbol worldwide. This animated video helped to give the message behind the brand and gain an audience.

😃 Provides Clarity To The Audience

Animated explainer videos help customers understand complex ideas, products, or services with the help of visual effects. They help make intricate concepts clear to a greater audience by using storytelling, animation, and explicit language.

Explainer videos follow a step-by-step structure and are crafted with straightforward language that guides and explains the audience through the process, making it easy to understand.

They also include repetition and recalling important information, which reinforces learning and helps the audience to remember them.

👀Attracts More Viewers

Visual content is more attractive than standard text—animated explainer videos help to grasp the audience’s attention better, making them interested in the product or service you offer.

Colorful graphics, engaging animations, appealing characters, and the animated videos’ visually stimulating features help attract customers. The videos are created with high-quality graphics and illustrations, which makes the videos visually pleasing.

🎯 Provide Versatility

Animated videos can be shared on any platform and created for any industry, from marketing to medicine and real estate. This versatility ensures that the brand narrative reaches a broad and diverse audience.

👨‍👩‍👧‍👦 Animated Videos Stays with the Audience 

Brand recall is the most used term for successful marketing campaigns. Creative visuals such as metaphors, symbolism, abstract imagery, or humor can be used in the explainer videos, which makes them more memorable and attractive to the customers, resulting in more customer attraction towards the brand.

For example- When you talk about the famous ‘Redbull’ – the slogan ‘Redbull gives you wings’ automatically comes to mind due to its fantastic video marketing and storytelling.

📈 Helps With Brand Awareness

Animated explainer videos help the brands create awareness about the product or service to the customers by combining storytelling and engaging visuals. It also helps the customers to build trust with the brand.

🔝 Boosts SEO Rankings

When explainer videos are added to a website, it positively impacts SEO as it adds value. The videos attract customers to visit the website multiple times. When the customers stay on your website to watch the animated videos for a longer time, it increases the watch time interpreted by the SEO that your content is relevant, increasing the SEO Ranking.

💰 Cost-Effective

Animated explainer videos are cost-effective as they do not require any on-location filming, actors, sets, or props. They have longevity as once they are created, they can be repurposed for various marketing requirements. They can be opted for by brands that have a low budget.

🚀Animated Videos Help With The Brand Identity

Animated explainer videos not only help in storytelling and making complex things easy, but they also help a company build its narrative and personality and make it stand out from the rest of the competitors by showcasing your offerings’ unique features and benefits.  

Whether your brand is playful, serious, professional, or quirky, the video’s visuals, characters, and script help it align with your brand’s personality, creating an identity.

🏁 Conclusion

In summary, animated explainer videos are crucial for enhancing brand awareness, simplifying complex messages, engaging audiences, and catering to customers. They help brands to advertise their service or products in an impactful and cost-effective way.

As brands must use animated explainer videos, a dedicated video production company can help you climb up the ladder and help you excel in marketing and storytelling.

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Komal Chaturvedi
Komal Chaturvedi
Komal is Co-Founder & CEO of MotionGility, an Animated Explainer Video Production Company based out of Pennsylvania. Her areas of expertise include business development & explainer video production.


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