If you own a website, you know how important it is to understand your visitors. But using Google Analytics might not be the best choice anymore. Especially if you care about privacy laws in Europe. In 2025, more and more businesses are switching to tools that respect user privacy. They want analytics tools that are simple, clear, and follow the rules.
This is where a Google Analytics alternative that’s fully GDPR-compliant comes in. These tools help you track your website traffic—but they do it in a way that is legal and respectful of your users. One of the best tools in this space is called PrettyInsights. It gives you everything you need, without breaking the rules.
Let’s take a closer look at why you need a GDPR-friendly analytics tool, and why PrettyInsights is the right choice for your business.
In this Article:
Why Google Analytics Is Not GDPR-Compliant
Google Analytics has been under fire in Europe. Data privacy regulators in countries like France and Austria have ruled that Google Analytics does not follow GDPR rules. The main problem is that Google sends user data to servers in the United States. This creates legal risks.
If you use Google Analytics, you may need to ask users for consent. You also might need to show a cookie banner. All of this makes your site slower and harder to use. Worst of all, you might be breaking the law without even knowing it.
So what should you do instead? You need an analytics tool that:
- Does not use cookies (basically cookieless analytics)
- Does not send data outside the EU
- Does not store personal data
- Works without user consent
This is where GDPR-compliant tools come in.
What Makes an Analytics Tool GDPR-Compliant?
Not every analytics tool is privacy-friendly. A truly GDPR-compliant tool must be built with privacy in mind. It should not collect any personal data like IP addresses or user IDs. It should work without tracking people.
Here are some things that make a tool GDPR-compliant:
- No cookies or trackers
- No personal data collected or stored
- Data stays in the EU or in secure servers
- Works without user consent banners
- Clear and honest privacy policy
If your analytics tool follows these rules, you are in a much safer position. You will not need to worry about fines or privacy complaints. That’s why using a Google Analytics alternative that is truly privacy-focused makes all the difference.
This is especially important for content creators and streamers using platforms like OneStream Live, where audience engagement spans across multiple destinations and GDPR compliance is key for trust and accessibility.
Meet PrettyInsights – The Best Google Analytics Alternative
PrettyInsights is a simple and powerful Google Analytics alternative. It is built to help websites track their users while staying 100 percent GDPR-compliant. It works without cookies, without user consent, and without sending data outside of the EU.
PrettyInsights is similar to tools like Plausible, Matomo, and Simple Analytics, but with some extra features made just for growing websites and startups. It offers both website analytics and product analytics. That means you can track how users move through your site and how they use your app.
Here’s why PrettyInsights is a great Google Analytics alternative:
- No cookies: Users are not tracked. No banners needed.
- 100 percent GDPR-compliant: Safe for EU and UK businesses.
- Fast and lightweight: Your site loads faster.
- Real-time data: See what is happening right now.
- Beautiful dashboards: Easy to understand reports.
- Product analytics included: Track funnels, conversions, and events.
PrettyInsights helps you stay focused on your users without invading their privacy. And if required, they also offer self-hosted analytics tools by installing the software on your own servers—a valuable addition for enterprise users or streamers using OneStream Live’s Hosted Pages or embedded player setups.
Visit PrettyInsights and find out more about using a google analytics alternative alongside product analytics, especially if you want to track various events, conversions, and have a bunch of stats. Lets just step into the world of privacy focused analytics.
Why Businesses Are Switching to GDPR-Friendly Tools
Many businesses have made the switch from Google Analytics to a privacy-first tool. They want to avoid legal trouble. They also want to give users a better experience.
With a Google Analytics alternative like PrettyInsights, you do not need to show cookie popups. You do not need to ask for permission. This makes the website faster and more friendly for visitors.
Here are some of the reasons why companies are making the switch:
- They want peace of mind and fewer legal risks.
- They want faster websites with fewer scripts.
- They want clean data that is not blocked by ad blockers.
- They want to respect user privacy and build trust.
- They want analytics that are simple and useful.
For users of platforms like OneStream Live, combining such privacy-focused analytics with multistreaming helps build a reliable, GDPR-safe content ecosystem—especially when hosting streams directly via branded Hosted Pages or collecting performance insights across multiple social platforms.
Key Features of PrettyInsights
PrettyInsights gives you everything you need to track your website and product performance without breaking any privacy rules. It is powerful, simple, and made with GDPR in mind.
Here are the features that make PrettyInsights stand out:
1. Website Traffic Tracking
Know exactly how many people visit your site each day. Find out where they come from, what devices they use, and which pages get the most views.
You can see your top pages, entry points, and how long people stay. Perfect for analyzing traffic from your OneStream Live embedded streams or event pages.
2. Event Tracking
Track what your visitors do on your site. You can measure button clicks, link taps, form submissions, file downloads, and more. This helps you understand what actions matter most to your users.
3. Conversion Funnels
PrettyInsights helps you build simple funnels. You can track how visitors move from one step to the next. See where they drop off, and learn where to improve your site or app.
4. Custom Goals
Create custom goals that match your business needs. Whether you want people to sign up, download a file, or buy something, you can set a goal and see how often it happens.
5. Real-Time Data
Watch your site activity as it happens. See users land on your pages, interact with your content, and complete actions in real-time. This is especially valuable for tracking live campaign pages built with tools like OneStream Live’s scheduling and event tools.
6. Multi-Site Support
Running more than one website? No problem. PrettyInsights lets you track and manage multiple websites from one clean dashboard. It is fast and easy to switch between projects.
7. Secure Hosting and GDPR Compliance
All data is hosted securely in the EU. There are no personal details stored. PrettyInsights never tracks or identifies individual users. This keeps you safe, legal, and fully GDPR-compliant without the need for cookie banners.
How PrettyInsights Compares to Other Google Analytics Alternative
| Feature | PrettyInsights | Plausible | Matomo | Simple Analytics |
|---|---|---|---|---|
| Cookie-Free | ✅ | ✅ | ❌ | ✅ |
| Product Analytics | ✅ | ❌ | ✅ | ❌ |
| Real-Time Dashboards | ✅ | ✅ | ✅ | ✅ |
| Funnel & Conversion Tracking | ✅ | ❌ | ✅ | ❌ |
| GDPR Compliance | ✅ | ✅ | ✅ | ✅ |
| Ease of Use | ✅ | ✅ | ⚠️ | ✅ |
PrettyInsights is the only one in this list that combines full website analytics with product insights in a simple, clean way—making it a well-rounded Google Analytics alternative for content creators, marketers, and even live streaming professionals.
Who Should Use PrettyInsights?
PrettyInsights is made for anyone who wants clear and legal analytics. It is great for:
- Small business owners who want to track visitors without legal risks.
- Startups that care about product usage and user journeys.
- Agencies that need fast, private analytics for many clients.
- SaaS companies that want product analytics without tracking users.
- Publishers and bloggers who want to avoid cookie banners.
And if you’re running live broadcasts, webinars, or embedded streams through OneStream Live, PrettyInsights is an excellent Google Analytics alternative to help you track traffic, interactions, and conversions—without compromising user privacy or adding bloat to your site.
Final Thoughts
In 2025, user privacy matters more than ever. Using Google Analytics is becoming risky for businesses in the EU and UK. You could be violating GDPR without knowing it.
You do not need to take that risk.
PrettyInsights is a Google Analytics alternative, a better way to track website and product activity. It is simple, privacy-first, and fully GDPR-compliant. It gives you the data you need to grow your business, without cookies or tracking.
If you want clean, useful, and private analytics, give PrettyInsights a try—and if you’re using platforms like OneStream Live to engage audiences with your content, you’ll love how easily it fits into your privacy-first toolkit.
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