The Best Practices to Expand Content Lifecycle on Social Media

Expand Content Lifecycle

Great content attracts target audiences, drives engagement, and impacts business growth. To spare yourself the trouble of constantly creating new posts, it’s better to think about extending their relevance by expanding your content lifecycle. Let’s find out what methods can be used to get it covered in this blog.

In this Article:

How to Expand Your Content Lifecycle?

Posts with longer engagement are like a campfire for a traveler. It’s the force that keeps your profile in socials alive. Such materials bring new followers in the long run, which is an essential part of a healthy account. Let’s look at a couple of techniques you can use to expand your content lifecycle.

  • Use Cross-posting: You can benefit from uploading your pictures or videos to every app with an account. Just devise a schedule: post them separately and change them slightly depending on the platforms’ characteristics.
  • Repurpose Content: This technique maintains interest in a particular topic by transforming it into other forms and giving it a fresh look. For example, feed video into a Reel, text into an infographic, UGC into a carousel, split your live-streaming content into different pieces, or Stories into regular posts.
  • Work on Visual Appeal: It is a different approach from the one mentioned above, which fits more for Instagram. Upload good-looking photos or delightful clips. The goal is shareability. When users share your post, more people see it.  Thus, making the most of such a strategy advances the life of your content.
  • Pin Important Posts: If you see a lot of interest in one of your publications, use this feature to get the most out of it. Content with crucial messages needs to be promoted. So make use of it as well.
  • Use Hashtags: Always add the proper hashtags to your publications on social media. Combine specific tags with popular ones to increase visibility. If users search for content by hashtags, they may see your post. 
  • Make Content Useful: Create a post with helpful tips, tutorials, and important lessons, or share insights related to your industry. Some details and points may change over time, but these posts usually work long enough. Since they already contain valuable information, such publications are viewed more often, even if it is long before they go live. 
  • Highlight Previous Content: This technique can benefit you in the right situation. The task is easy: Don’t miss the opportunity to mention some of your old posts when appropriate. This way, you show your content to an audience that hasn’t seen it and remind your other followers about it. You bring back the engagement to the old publication.

Tips on Repurposing Content

You can repurpose content using several techniques. Let’s explore a little more about how to use some of these techniques correctly.

  • Live Streaming: When repurposing your stream, determine the key points and topics you discussed or showed. Cut these fragments using video editing apps and post them as Reels or Feed clips. For a “hang out with subscribers” live stream, you could make a digest highlighting the brightest moments and multistream to up to 45+ social destinations using OneStream Live. Don’t forget to put the link on stream in these posts to keep it alive.
  • IG Stories: This is another good way to repurpose. Refresh your Stories a bit, slightly change or update them. If you don’t feel your Stories are good enough for repurposing, try to see what a great Story looks like. Take some notes on this from bigger and more successful accounts. If you don’t want to leave your username anywhere, then you can view IG Stories anonymously. Use the online Instagram Story Viewer tool by T to view this type of format and remain unknown.
  • User-generated Content: To reap all the advantages of UGC, do your part first. Interact with your followers and encourage them to take photos and record clips using your product. Create a special hashtag to make all posts easy to find. Your subscribers create content, and you can also benefit from it by reposting, making carousels, and compiling compilations.

Final Thoughts

Enhancing the content lifecycle on social media is key to sustaining long-term engagement and maximizing your digital footprint. By repurposing content, utilizing strategic hashtags, and investing in visually appealing posts, you can ensure that your social media efforts continue to captivate and grow your audience. Remember, effective social media management is not just about creating new content but also about making the most of what you already have. Through these techniques, you can keep your followers engaged, attract new viewers, and maintain a vibrant and dynamic presence online.

OneStream Live is a cloud-based live streaming solution to create, schedule, and multistream professional-looking live streams across 45+ social media platforms and the web simultaneously. For content-related queries and feedback, write to us at [email protected]. You’re also welcome to Write for Us!

OneStream Blog
OneStream Blog
OneStream Live is a cloud-based live streaming platform that allows users to create professional live streams & multistream to more than 45+ social media and the web simultaneously.


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