You’ve probably seen it yourself—a live stream starts, the host talks, but something feels off. Maybe the layout looks clunky. Perhaps the brand isn’t clear. Or maybe it just doesn’t hold your attention. That’s where digitized assets for better live streams come in—they help transform dull broadcasts into branded, engaging experiences that hold your audience’s attention.
If you want to speak directly to your audience, hold their attention, and earn their loyalty, a camera and good lighting are not enough. People expect smooth, on-brand visuals that show you’ve put effort into the experience.
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Still, most live streams miss that mark. The message might be solid, but without strong visuals to support it, the delivery feels rushed or unpolished. Digitized assets help fix that.
They give your stream a structure, a personality, and a consistent visual voice. For this reason, see what digitized assets for better live streams are, why you should use them, and how different businesses put them to work.
What Are Digitized Assets In A Streaming Context?
Digitized assets are pre-made visuals or design elements that you can load into your streaming setup. Think of branded intros, overlays, product shots, animated lower-thirds, background loops, pre-recorded video segments, etc.
You’re not creating these on the fly, though. They’re built ahead of time and ready to go live when you are.
You don’t necessarily need to create these from scratch. Some of these assets already exist!
For example, you might have old training videos, product footage, or marketing clips on DVDs, tapes, or hard drives collecting dust. Now, you might be thinking: how do I use them when I can’t even play them anymore?
The answer lies in digitization. That said, Capture, a digitization service provider, can help you convert all kinds of legacy formats into high-quality digital files you can actually use. Once you’ve got everything in a usable format, it’s easier to build a live stream that looks sharp from start to finish.
Benefits Of Using Digitized Assets In Live Streams
Why bother using digitized assets in live streams in the first place?
Because they will help you:
- Stay on-brand without thinking about it. When your logos, colors, fonts, and visual cues are already baked into overlays and transitions, you don’t need to double-check design consistency every time you go live.
- Keep people watching longer. Attention spans online are shockingly short – just 8.25 seconds on average. But when you drop in dynamic lower-thirds, animated graphics, well-timed cutaways, and similar, viewers stick around longer and, consequently, your watch retention rises.
- Save time every time you stream. You’ve already designed and imported your scenes. Next stream? Click, launch, go. No scrambling to patch visuals mid-broadcast.
- Come across as professional. Even if you’re a solo founder or a small team, high-quality visuals elevate credibility, which can turn viewers into leads, customers, or advocates.
How Different Businesses Are Using Digitized Assets For Better Live Streams
Businesses across the board can leverage digitized assets for better live streams.
Below are a few common use cases by industry.
1. E-commerce
Online stores can use digitized assets to display product names, prices, discounts, and customer reviews during live demos. These visuals add context and help viewers make faster purchase decisions.
2. Tech companies
Tech companies can use branded intros, lower-thirds, and animated slide transitions to keep webinars, product launches, or Q&A sessions more organized.
3. Fitness and education
Fitness instructors and online educators may use on-screen timers, segment titles, and callouts to guide viewers through live training sessions and thereby minimize the need for verbal instructions and improve session flow.
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4. Agencies and consultants
Service-based businesses often use digitized intros, client testimonial clips, and branded CTAs to create a polished appearance and help reinforce trust with potential clients.
Tools That Support Digitized Assets For Live Streaming
To get the most out of your digitized assets, you need tools that let you load and manage them efficiently during a live stream. Here are a few of our top picks:
- OneStream Live – A powerful platform for multistreaming and live content scheduling. You can upload pre-recorded content, add custom branding, and stream across multiple social channels at once. It’s especially useful if you want to combine digitized assets with live or simulated-live formats.
- OBS Studio – An open-source tool that gives you full control over your stream layout. You can use it to layer visuals, switch between scenes, and preload all your digitized assets.
- Canva and/or Adobe Express – Use these to create your assets ahead of time. You can design lower-thirds, intro slides, or product frames that match your brand. Once exported, just import them into your streaming platform.
- Google Drive or Dropbox – Cloud storage comes in handy when you want to organize and access digitized files across different devices or teams. It also keeps everything backed up and easy to update.
Tips For Creating Effective Digitized Assets
The best digitized assets are simple, clear, and aligned with your goals. Here are a few tips to keep in mind when creating them:
- Stick to your brand. Use your brand’s colors, fonts, and logo across all visual elements to keep things consistent.
- Prioritize readability. Text should be large enough to read on any screen, and contrast should be strong enough to stand out against backgrounds.
- Use motion strategically. Animations can draw attention, but too much movement becomes distracting. Use motion to highlight key moments, such as a speaker change, a product reveal, or a call to action.
- Create reusable templates. Build assets that can be used across multiple streams. This saves time later and delivers a consistent viewer experience.
- Test everything ahead of time. Check how assets appear in your streaming software. Make sure images are sized correctly, animations play smoothly, and nothing overlaps where it shouldn’t.
- Keep calls to action clear. Short, visible, and easy to follow.
Elevate Your Live Streams with Digital-First Thinking
If you want your live streams to feel clear, professional, and on-brand, digitized assets make that possible. They help you stay consistent, simplify production, and deliver a better experience for your audience.
And guess what? You don’t have to start from scratch. Repurpose what you already have. Add a few branded visuals. Test your setup. Even small changes can make your stream look like it was handled by a pro.
Take it slow, but know this: as live video keeps growing, your audience will expect more from what they see on screen. So, the sooner you start using digitized assets for better live streams, the sooner you’ll be ready to meet their standards.
OneStream Live is a cloud-based live streaming solution to create, schedule, and multistream professional-looking live streams across 45+ social media platforms and the web simultaneously. For content-related queries and feedback, write to us at [email protected]. You’re also welcome to Write for Us!
