Why do you live stream your content? To reach out to your target audience, right?
But what if we told you that you can stretch your broadcast’s reach to tens and thousands more?
With multicasting, you can augment your live stream’s outreach simply by broadcasting your content on several platforms simultaneously. So, you’re not just restricted to any one social media alone; you can go live on multiple social platforms and the web all at once.
In this Article:
❓ What is Simulcasting?
Simulcasting is the simultaneous broadcasting of live streams on multiple platforms at once. Also referred to as multicasting, multistreaming, and multi-destination streaming, the concept has been widely adopted by content creators with the prime intention to increase their audience outreach. You can simulcast webinars and webcasts, virtual events, meetings and conferences, entertainment shows, church services, gameplays, and literally any type of content that resonates with your audience.
Read: What is Multistreaming — How to do Real-Time Multistreaming with OneStream Live?
✅ How Does Simulcasting Work?
Simulcasting means that you feed a single stream to multiple destinations simultaneously. You can do this either by using a share code or by enabling encoding software settings. However, both these options might be too technical for a not-too-tech-savvy streamer. The most optimal way to simulcast then is by using a professional simulcasting software solution. OneStream Live is the go-to cloud-based live streaming solution that allows you to simulcast your live streams to more than 40 social platforms and the web simultaneously.
🔶 Why Multistream Anyway?
Multicasting allows you to take advantage of all the benefits that each of the streaming platforms offers individually:
- Facebook Live – advertisement-free live streaming
- YouTube Live – incredible monetization options
- Instagram Live – display live streams at the front of the storyline so your followers never miss your live streams
- Twitch – remarkable flexibility in running ads
- RTMP streaming – amazing flexibility, low latency, and easy integration
Read: How to Live Stream on Facebook and YouTube Simultaneously
💠 Benefits of Simulcasting
Multicasting offers a plethora of benefits to streamers. It not only allows them to establish and boost their online presence but also helps them build their brand equity. But that’s not all, there’s a lot more to simulcasting that will convince you for multistreaming (if you’re not into it yet):
🔴 Increased Outreach
The most widely cited benefit of multistreaming is the magnificent reach that it offers. For instance, if you’re broadcasting live on Facebook, YouTube and Instagram simultaneously, you’re potentially broadcasting to 1.9 billion + 300 million + 500 million daily active users. Can you see where you’re going with this? Restricting yourself to a single platform means you’re potentially losing out on billions of viewers on other platforms. With multicasting, you can tap on a magnificently huge audience across multiple platforms.
🔴 Resource Effectiveness
Multicasting is both time-saving and resource-effective. You create your content once and broadcast on multiple platforms at once, saving the time and effort of streaming on each platform individually. You can then focus more on boosting engagement. With OneStream Live, you can even broadcast pre-recorded live streams on multiple platforms simultaneously, and save your time and energy for interaction instead. Not to forget, multistreaming is pretty convenient. You don’t have to broadcast on different platforms one by one. Instead, you can comfortably go live on multiple platforms simultaneously, and with just a few clicks.
🔴 Community Building
Since live streaming is all about engagement and interaction, simulcasting allows you to build a strong community. You can leverage OneStream Live’s Unified Chat feature to interact with your viewers in real-time, and respond to their comments in a single window. The more you engage with your audience, the stronger your bond gets with them, and the deeper the sense of community grows between you and your audience.
🚀 OneStream Live – The Gamechanger
OneStream Live offers cutting-edge features to ensure a smooth and seamless multistreaming experience. You can connect unlimited social accounts to multistream across 40+ streaming platforms at once – Facebook, YouTube, Instagram, Twitch, Twitter, Vimeo, TikTok, Telegram, Behance, Hopin, LinkedIn, and many more. You can even embed your live streams on your website at the same time using Universal Embed Player. And if you don’t have a website, you can create a personalized webpage using Hosted Live Pages.
Grow your audience with OneStream Live.
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OneStream Live is a cloud-based live streaming solution to create, schedule, and multistream professional-looking live streams across 45+ social media platforms and the web simultaneously. For content-related queries and feedback, write to us at [email protected]. You’re also welcome to Write for Us!
