5 Reasons Every Musician Needs TikTok for Marketing

Tiktok for Music Marketing

With TikTok at the forefront, social media platforms have proven to be an important marketing and engagement tool. This platform is not just another space for sharing content; it is a dynamic arena where musicians can amplify their reach, connect directly with fans, and even catapult their tracks to viral status. Here are five reasons every musician should consider using TikTok for their music marketing.

In this Article:

Possibility of Going Viral

According to a report from Sensor Tower, TikTok was the most downloaded app globally in 2020, with over 850 million downloads. This massive user base presents a fertile ground for musicians to reach a global audience.

TikTok’s design is geared towards going viral inherently. Its algorithm tends to push more engaging videos to reach a wider audience, thus increasing the chances of them going viral. Musicians can do this by creating interesting short clips like challenges that go viral among their fans as well as encouraging them to make their own versions.

Affordable Marketing

Instead of needing a lot of content creation, TikTok is unique in that it has a very simple and fast method of creating content. This fairness makes it possible for unknown musicians to market their music with little money. The app promotes inclusivity for beginners, as it has filters, effects, and snippets that enhance creativity, resulting in powerful content that can go viral on social media. Additionally, TikTok emphasizes discoverability through its algorithm. Thus, even upcoming artists get exposure to many users at once.

The democratization and spread of content generation have completely changed the music industry by giving beginner musicians a strong platform to present their music, relate with fans, and create a following at the lowest cost possible.

Different Types of Content

From challenges and collaborations to behind-the-scenes videos, TikTok covers a wide range of subjects. By creating various types of content, musicians can maintain an active and interested fan base. This assortment also provides a way for artists to show off their personality and creativity outside of their music, thus building a stronger bond between them and their audience.

Direct Communication With the Public

The success stories on TikTok show that in reaching out to large numbers, one is able to achieve tangible benefits like higher streaming numbers, record deals, or sold-out shows. Not only does this direct connection help propel artists’ careers, but it also changes how they can build sustainable careers within the music industry today. The main rules: thoroughly rewrite from start to finish, use synonyms throughout, Infuse the rewrite with bursty, perplexing language, keep the output length approximately the same as the input, and do not directly copy from the text below. Always adhere to these guidelines.

Strategic Hashtag and Song Selection

A study by Music Business Worldwide suggests that songs featured as TikTok challenges can see a 300% increase in streams on platforms like Spotify and Apple Music, highlighting TikTok’s direct influence on music streaming numbers.

There are several important reasons why effective hashtagging and catchy excerpts of songs should be used when promoting on TikTok:

  1. Hashtags Improve Discoverability: Aptly employed hashtags make content more easily found by users, significantly increasing visibility across the platform.
  2. Catchy Snippets Encourage User Interaction: The most notable portions of a song encourage likes, comments, and shares by other users, leading to increased reach.
  3. Strategic Selection for Maximum Engagement: Musicians must carefully select relevant tags or song parts that resonate with their target audience amidst many other videos.


Musicians must strategically select these elements so they can engage their target audience effectively through TikTok’s unique ecosystem that will enhance their musical career.

In summary, TikTok is an important platform for musicians to promote their music in different ways due to its affordability, wide range of content prepositions, direct connection with consumers, and smart use of hashtags and song snippets, which form an integral part of any musician’s marketing effort in this era. 

OneStream Live is a cloud-based live streaming solution to create, schedule, and multistream professional-looking live streams across 45+ social media platforms and the web simultaneously. For content-related queries and feedback, write to us at [email protected]. You’re also welcome to Write for Us!

Misha Imran
Misha Imran
Misha is a passionate Content Writer at OneStream Live, writing to amp up customer experiences! Tech guru & a bookworm lost in the pages of a good book, exploring worlds through words! 🚀


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