Live streaming is the best way to engage with your audience, trigger positive reactions and achieve business growth. Not only is live streaming content rated highest on social media, but it also generates the highest revenue and user engagement from viewers.
For someone looking to grow their business online, using live streaming with pre-recorded videos is a brilliant way to boost your business growth. Live streaming captivates users three times more than a regular video and generates the highest user engagement.
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There is no shortage of convincing content on the use cases and power of live streaming to enhance business growth. However, there are many scenarios where live streaming with pre-recorded videos can be as good as “live” live streaming. In this article, you will explore six examples of such scenarios.
Interviews
Interviewing famous personalities and social media stars is a great way to build the following. The excitement of an insightful and funny interview with their favorite personality is too tempting for viewers to ignore.
You can record a high-quality interview and stream it at your advertised time using OneStream Live. Potential viewers will get notifications before the stream actually starts, and the accompanying excitement it will generate among users for something big coming up will build great leads for your business growth and also will grow your channel.
Live interviews generally do not require real-time interactions with viewers. They are ideal for business video streaming through pre-recorded content, making OneStream Live a perfect choice for streaming them live.
News/Weather Reports
Whether you have a professional news channel or you just want to informally share news about technology, business local news, etc, with your followers, live streaming can play a pivotal role in your business streaming strategy. You can build your own online TV channel with OneStream Live.
Record videos about local/international news and share them with your followers at a predefined time, daily or weekly. With OneStream, you can schedule videos up to 60 days in advance.
For example, AccuWeather Spain regularly uses OneStream to broadcast its weather reports.
Speeches, Concerts, Outdoor events
Public appearances by well-known politicians, actors, and sports personalities are a very important part of the daily online viewership of most people. Many users often miss important such events due to their commitments.
Recording the event and creating a live stream for the viewers can give them the same feeling of being part of the event that a regular video can never do. The same principle applies to music concerts, church sermons, press conferences, and match highlights.
Effective live stream promotion for such events triggers very positive emotions from users that a normally uploaded video cannot. Although users may have missed the event, watching it live again can give them the same euphoria as being present in the moment.
Live streaming generates greater emotional reactions than on-demand content, and OneStream Live makes it super easy for you to create that powerful connection with your viewers.
Behind the Scenes
Your audiences usually don’t see how your company created products or services. With live streams, you can actually show them how products or services are designed from conceptualization to completion.
If you are an event organizer at a music concert, you can, for example, live stream behind-the-scenes footage to give your viewers an amazing experience of what happens behind the scenes to ensure the whole event runs smoothly.
For example, Target streamed behind-the-scenes footage of a Gwen Stefani music video and garnered over 76,000 views.
The same concept can be used for services. For example, a courier company can show viewers how packages are sorted and dispatched to their destination.
Add to that interviews with employees, and you will create a high level of user engagement with your company. The more users see the inside of your company, the more they will start to trust the product or service you are offering.
So by using this live streaming business strategy, you can create three times more user engagement than a normal video, and OneStream Live is the perfect tool to exploit that extra advantage
How-to Videos
How-to videos are always in high demand on social media, be it make-up videos, cooking videos, repairing stuff videos, etc. To generate greater user interest, you can create high-quality how-to videos and stream them live using OneStream Live.
One of the significant live streaming benefits for business is the ability to interact with viewers in real-time while the recorded video is being streamed live. Contrary to the popular notion you can also reply to viewers’ questions while the recorded video is being streamed live.
- Streaming with a pre-recorded video makes it easier to interact with viewers during the broadcast. Instead of diverting your attention to making sure everything runs smoothly, you can relax and just focus on interacting with your viewers while OnesStream Live streams your video.
- Streaming for business with pre-recorded videos ensures a smooth user experience, with no glitches, pauses, or quality issues with live streams, to which we have all become accustomed.
Announce a New Product
Just like bigger corporations like Apple, Microsoft, or Tesla have transformed product announcements into full-fledged brand awareness events, you can also create a social media buzz with your upcoming product release by streaming pre-recorded live content at a scheduled time. The goal is to build anticipation of a live event and prepare a video that goes live at the right moment when all your followers are anxiously waiting.
A live event to announce your new product generates additional user intrigue that transforms into a larger fan base and following.
💡 Pro-tip: Take your pre-recorded live streams to the next level with OneStream Live’s course on Udemy – your key to advanced streaming.
Final Thoughts
If you are looking to put your business growth on steroids, you must consider using live videos. Live streaming has massive potential, and it is only the beginning.
Live videos give users a sense of connection with a brand that an on-demand video cannot. OneStream Live helps you save time and energy in setting up your live streams by making live stream creation a piece of cake.
You can create compelling video content and schedule it to go live without having to worry about anything going wrong at the time of the actual broadcast. Live streaming with OneStream Live is simple, efficient, and smooth. Try it out for yourself!
OneStream Live is a cloud-based live streaming solution to create, schedule, and multistream professional-looking live streams across 45+ social media platforms and the web simultaneously. For content-related queries and feedback, write to us at [email protected]. You’re also welcome to Write for Us!
