Live streams have witnessed a significant boom as the new normal shifted away from in-person events towards virtual events due to the coronavirus pandemic. Marketers today are using live streaming as an integral component of their video marketing strategies for all the good reasons. Interestingly, while many marketers are in awe of real-time streaming, others vouch for pre-recorded video streaming.
But why pre-recorded live streaming instead of just going live in real time? Wanna know why? Let’s find out!
In this Article:
Social media giants like Facebook, Twitter, Instagram, Twitch, and YouTube have invested huge sums of money in enhancing their live-streaming platforms. Brands, social media celebrities and influencers, media outlets, and business enterprises increasingly use live video benefits to interact with consumers, increase their market presence, and grab as big a chunk as possible of the live-streaming market.
Internet audiences are viewing more live content than ever before. Recent market research indicates substantial growth in the live streaming market over the next foreseeable future.
What is Pre-Recorded Live Streaming?
A pre-recorded video is a previously recorded video that viewers can watch but cannot engage with in real time. It is not interactive; however, viewers can react to the video if they like.
A pre-recorded live stream broadcasts previously recorded videos as live streams. You record a video, edit it for high-end production-like quality, trim it using a video trimmer per your requirements, and broadcast it as a live stream via OneStream Live.
Learn more about successful pre-recorded streaming and more in our in-depth Udemy course.
Why Should Businesses Choose Pre-recorded Live Streaming?
Fool-Proof Streaming Experience
There is a catch to live streaming; you’ve got to be mindful of potential mishaps that you might stumble across during real-time video streaming. Interestingly, with pre-recorded video streaming, you’ve one worry.
You can create video content beforehand, edit it to your liking and audience’s preferences, and schedule it to go live at a predefined time. No technical glitches, slipups, or fumbling; a smooth streaming experience.
Go Live Without Being Live
With pre-recorded streaming, you do not even have to be present when the video is live – you can go live without being live. This means you can schedule your pre-recorded videos at important events such as Christmas, Halloween, Thanksgiving, and New Year without having to disturb your schedule or compromise on your holiday schedules.
Moreover, you can create a playlist of pre-recorded videos to run as a continuous live feed.
High-Quality Streaming Experience
Streaming with pre-recorded videos has the most noticeable advantage of high-quality streaming. Even with a high-speed internet connection, viewing live streams might not always be a smooth experience, and there can always be unwanted glitches, screen pauses, and sound issues.
With pre-recorded video streaming, the video is more stable, and the send rate can be controlled via streaming software, leading to a smoother, cleaner experience for the viewers.
Focus Attention on Audience Engagement
With pre-recorded videos, you reap all the advantages of live streaming without being stressed about producing quality live content. Instead, you can focus all your attention on interacting with your viewers during the live stream session.
This will, in turn, lead to a significant increase in engagement with recorded videos, increase brand/channel loyalty among viewers, and overall higher growth of your streaming content.
Complete Control
Live streaming pre-recorded videos gives you complete control over your live streams. You don’t have to be ready and online with your cameras.
Instead, you can schedule your videos whenever you want your content to be published. Not only that, but you can also reschedule your previously broadcasted videos from your OneStream storage.
Brand’s Own Social Media TV
Think about your favorite weekly TV show. Is it live? It appears to be live, but it is pre-recorded (most of the time).
You cannot rewind (or forward) it; you cannot skip advertisements, but the episode was recorded earlier. This is precisely what live streaming pre-recorded videos can do.
It is just a live video with everything happening right in the moment for viewers!
Corporate Storytelling
Pre-recorded videos are an excellent visual aid for corporate storytelling. While real-time live streams primarily focus on the speakers, you can experiment with storytelling with pre-recorded video streaming, create a corporate mood for the video, and change scenes to add viewer interest.
You can promote your corporate ethos and brand personality and use live streaming pre-recorded videos as a strategic maneuver to strengthen your brand value.
Pre-recorded Live Streaming with OneStream Live
There are two ways to upload a video file to OneStream for pre-recorded streaming:
- Upload multiple videos at the same time directly from your computer or mobile device (Video size limit: 10 GB). You can also select previously uploaded videos or recordings from OneStream storage.
- Using video directly from cloud storage like Google Drive, Dropbox, OneDrive, S3 Storage, PCloud, Webex Cloud Recordings, Zoom Cloud Recordings, Frame.io Storage, or Box Storage (No video size limit).
Why Do Pre-recorded Live Streaming with OneStream Live
OneStream Live offers both free and paid options for live streaming pre-recorded videos. While the paid version is the best choice for businesses, providing enhanced features and improved control over live streaming pre-recorded videos, you can also live stream pre-recorded videos free using the platform.
The free version allows you to stream efficiently, but the paid option gives access to premium features like scheduling, logo and thumbnail customization, playlist creation, and more, making it ideal for professional use.
Here are some reasons why you should use pre-recorded videos with OneStream Live.
- Using the Playlist feature, create a playlist of multiple videos for live streaming. You can also activate the loop feature to make a video play on repeat.
- Add subtitles to live streams using SRT files.
- Apply a thumbnail and a logo to your live streams.
- Schedule the video ahead of time and announce it to them with the event announcement feature.
- Live stream 360 or 180-degree videos easily.
- Loop videos continuously to reiterate your message.
- Multistream pre-recorded videos to 45+ social destinations.
Wrap Up
Using pre-recorded videos for live streaming is not a very new concept. Depending on your use case, it might be good to let your viewers know that the video was recorded earlier.
Otherwise, just let your pre-recorded video stream as ‘live’ and sit back and enjoy your content making headlines. Using OneStream Live, you can create a playlist of your pre-recorded videos and schedule them (up to 60 days in advance) to broadcast live on your desired date and time.
You can also go live in real-time via any third-party app or go live from the browser using OneStream Studio.
Grow your businesses with pre-recorded video streaming via OneStream Live!
OneStream Live is a cloud-based live streaming solution to create, schedule, and multistream professional-looking live streams across 45+ social media platforms and the web simultaneously. For content-related queries and feedback, write to us at [email protected]. You’re also welcome to Write for Us!
