For B2B marketers worldwide, explainer videos have proved to be the most effective marketing tool in increasing brand awareness, generating leads, and boosting the revenues of their businesses. Considering the evolution that the animation industry is currently going through and the rise in customer expectations, there are many trends that we can predict to become mainstream in the time to come.
There’s always room for creativity in animation and motion graphics that leads to the birth of new as well as enhanced concepts. Such elements are developed keeping in mind the user behavior of the target audience, which marketers always seem to crack and, thus, invite their attention. In this article, we discuss a few emerging trends that are complete head-turners.
In this Article:
🎬 Kinetic Typography 🎬
Kinetic typography is an animation technique that uses movement to bring the text to life. It includes fonts and word and phrase animations to create visually appealing and dynamic designs. This trend is especially popular when creating animated titles, introductions, and instructional videos where the goal is to make complex information more engaging and understandable. Kinetic typography adds a visual layer and makes your design more impressive.
🎥 Merger of 2D & 3D 🎥
The fusion of 2D and 3D animation has become a trend in animated video design. This trend combines traditional 2D flat design elements with 3D animation to create visually appealing and dynamic designs. The result is a unique and engaging animation style that can be used for a variety of purposes, from product demonstrations to video games and virtual reality experiences.
🎞️ Vertical Animation 🎞️
This trend is likely to accelerate as more video-based content is consumed on mobile devices. As technology develops specifically for mobile devices, companies are focusing on producing vertical layout videos and optimizing them for the mobile viewing experience. Vertical videos like this encourage users to interact with branded content and share their connections, thereby increasing brand
🎦 Morphing 🎦
Morphing is an animation technique that transforms one shape into another. This trend is all about creating seamless, smooth transitions between shapes and is especially popular for creating logos, intro animations, and other short-form designs. Morphing allows you to create dynamic and engaging designs that are visually appealing and memorable.
📽️ Animated Videos In Emails 📽️
Adding videos to your emails can build and reinforce the brand equity your recipients will perceive. Infographics, motion graphics, and illustrations help brands communicate multiple pieces of information in seconds. In 2023, we can expect brands to switch to including animated videos in their emails and encourage engagement and action as per their marketing goals.
🏁 Concluding Thoughts 🏁
Currently, there’s a lot going on in the animation and video marketing industry. We believe these trends will largely help companies in enhancing their creative capabilities and give birth to the production of visually appealing and user-targeted explainer videos.
If you want us to create an explainer video for you that helps you attain your marketing goals, connect with our video marketing expert today. Capitalize on these emerging video trends to create appealing animated videos. Live stream your videos with OneStream and simulcast them on 40+ social media and the web simultaneously.
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