Are you having a hard time reaching a large portion of your target audience? Without live streaming, a significant portion of your followers may never see your content. Static posts easily get lost in the endless scroll, while a social media strategy with live streaming creates an instant spark that stops thumbs and grabs the attention of your target audience.
Social media is an impressive marketing tool when you know how to use it. Your social media marketing strategy needs to be on point every step of the way. Live streaming on social media is one of the strategic maneuvers that can skyrocket your results and unlock your full potential.
In fact, a report from Market Research Future reveals that the Global Live Streaming Market is projected to reach USD $247,275 Million by 2027. Such growth highlights are a silver lining for anyone aiming to expand their social presence.
In 2021, China’s livestreaming star Austin Li Jiaqi, also known as the “Lipstick King,” sold about $1.7 billion worth of goods in 12 hours.
In this guide, we’ll walk you through how live streaming can level up your social media strategies.
Live streaming strengthens your social media marketing and keeps audiences engaged.
Audiences trust a brand or influencer when they can ask real-time questions and get instant responses.
Live shopping drives are interactive experiences that inspire purchases.
OneStream Live lets you stream to 45+platforms, manage chats, and maintain consistent branding.
How Live Streams Drive Social Engagement in 2025?
82% of viewers prefer watching a live video over regular social media posts. Why? Live streaming creates real-time interaction with your audience. The unfiltered nature of these conversations builds authenticity and trust, which keeps viewers engaged in the moment and motivates them to return for more.
Get ready to explore live-stream–driven approaches that will shape your social media presence.
1. Stronger Engagement Starts With Live Stream Audience Interaction
When it comes to live engagement on social media, there’s nothing more valuable than real-time interaction with your audience. You want them to interact with your brand actively and develop an emotional bond, so they feel their own story is part of your brand’s story.
In practice, streaming on social platforms allows you to be actively engaged with your audience and interact with them in real-time. You can do all types of live streaming videos to get people to tune in, such as:
- Q&A sessions;
- Behind-the-scenes videos;
- Interviews with an expert or an influencer;
- New product unboxing.
During these sessions, you must acknowledge your audience, answer the questions they leave in comments, and encourage them to leave their feedback.
At the same time, don’t restrict your engagement to a single social media platform. Use OneStream Live to multistream over 45+ social platforms simultaneously. Instead of sending five different video streams from your device, you send just one to the cloud, with no extra strain on your setup.
Of course, that raises another challenge. What about managing multiple social networks, such as Facebook, Instagram, YouTube, and Twitch, simultaneously? That’s the headache no content creator wants. Swapping tabs and losing track of comments gets in the way of genuine connection, doesn’t it?
Keep your worries aside. Using the Unified Chat feature of OneStream Live, you can respond to comments across all platforms from a single dashboard.
Read: How to Engage Maximum Audience During a Live Stream? An Ultimate Guide
2. Share Valuable Content
Social media is full of purely commercial or meaningless yet visually enticing content that provides no actual value. Static images can only take your brand so far, but they can’t deliver significant results.
That’s why your social media strategy should go beyond mere aesthetics and flashy images. Instead, you can conduct a live stream promotion of your brand while dynamically presenting meaningful and informative content.
For instance, you can host all kinds of live streaming sessions:
- How-to live streams – sharing tips, tricks, and advice;
- Product demonstration videos;
- Explanatory & announcement videos.
A case in point is Sephora, which often hosts live “how-to” sessions on Instagram and YouTube. Makeup artists demonstrate products, share beauty tips, and answer audience questions in real time.
You can apply the same strategy no matter your niche. For example, if your brand offers writing assistance and, based on customer reviews and requests, you’ve decided to host a live stream titled “How to Write My Research Paper?”, you could walk your audience through everything from outlining the research paper to doing a grammar check, answering their questions in real time just as Sephora does.
Ultimately, if your live video solves a problem or gives the audience a new angle or useful information, you’ve created a winning social media plan. Your audience will start seeing you as a credible source of insight and return for more of your content.
3. Turn Live Stream Marketing into Revenue
Are you dropping the idea of your online store due to minimal sales? It’s no surprise if you are shouting into the void with flat product pages and lukewarm conversions. These are the failed social media tactics.
Instead, there’s a better way to sell: go for live video streaming marketing and enable a live shopping feature, which turns product pitches into two-way conversations and serious revenue.
To put this in perspective, this idea was first popularized in Asia through platforms like Alibaba’s Taobao Live, and it has now established itself in Western markets as well. In the U.S. alone, it is expected that the live e-commerce market will grow from $31.7 billion in 2023 to $67.8 billion by 2026.
But what if you’re not ready to go fully live? A lot of commitments? Or you want to conduct your live shopping across different time zones. OneStream Live has you covered with pre-recorded streaming options. Now you can schedule events up to 60 days in advance and run replays for other time zones.
To make sure your audience doesn’t miss these sessions, combine your live streaming schedule with a bulk text message campaign to notify them of upcoming shows, product launches, or restocks. This is a simple, effective way to boost attendance and conversions.
Furthermore, online selling of products is not the work of one person, especially when you are selling your product. OneStream Live offers a Team Management feature that lets you invite team members to your OneStream Live account with controlled permissions.
4. Get Personal with Live Interaction
Social media has become a marketing tool predominantly, rather than a place where people socialize. Every news feed is full of ads, sponsored posts, and brands inviting them to buy, spend, and shop.
In contrast, if you avoid this pushy social media strategy, you’ll get people to like and appreciate you more. That’s where real-time interaction matters. Your brand should get more personal.
So, what does this imply? It means you should:
- Show the people behind the company.
- Share brand stories that show vulnerability, real struggles, and are relatable.
- Get more personal and real with the followers.
Luckily, live videos can achieve these goals. They are realistic, which makes people feel the real side of you. As a result, they’ll consider you more of a friend rather than a brand they’re following.
5. Create Urgency
You want to develop and share social media content that is trending, popular, and that people want to digest immediately. To do this, you need to create urgency around your content and make your audience feel like they’re missing out on something big.
We’ll elaborate.
When you write a blog post, it stays on your website forever. Your audience knows it’s not going away. But, a live stream video is something happening in real-time and a unique opportunity for people to interact with your brand.
That means that live streaming platforms help you get more attention around your brand and motivate people to pay attention to you now. All of this leads to the increased popularity of your live videos and helps you grow your audience and followers.
Make Your Brand Stand Out in Every Stream
Your brand identity should be exclusive and unique. This exclusivity is built by consistently customizing your brand across every platform, including live social media.
This can help you strengthen your brand significantly. But how?
All you need to do is find a live streaming platform that allows you to brand your live videos. This includes:
- Adding your logo;
- Using your brand colors;
- Applying overlays to add brand information.
Branding also extends to your own landing page. If you don’t already have one, OneStream Live has you covered with its Hosted Live Pages feature. Now you have a ready-made landing page for your event: you can choose a template, customize the look (colors, background, your logo, etc.), and even use your own domain name if you want.
Pro Tip: Take your digital outreach further by embedding extras like a live chat section, social share buttons, and a clickable call-to-action button on a hosted page.
Read More: How to Brand Your Live Streams
Conclusion: Live Streaming Redefines Social Media Strategy
Live broadcasts on social media have more potential than you may think. It’s a marketing gimmick that can transform your social media presence and help you develop a strong relationship with your followers.
Live streaming is no longer a hypothesis for stronger social media engagement. It’s a well- proven theory. Now it’s your turn to test it.
Build trust with your followers and earn revenue through live broadcasts. Don’t just post, go live, and turn your audience into active participants and loyal customers.
Go ahead, sign up for OneStream Live, and make your live stream innovative, impactful, and unforgettable.
FAQs About Social Media Strategy
Online broadcasts allow real-time interaction, facilitate instant comments, questions, and feedback, which enhances engagement.
Social media prefers real-time video because it is immediate and authentic content, which encourages active viewer participation.
Live social media provides an unfiltered view of your brand and enables real-time interaction with your audience. As a result, you build trust with your customer.
Live shopping streams let you launch products, offer exclusive deals, and create a sense of urgency that drives immediate sales and conversions.
Online streams can be saved, repurposed, and shared as on-demand videos to share their value for future engagement and promotion.
OneStream Live is a cloud-based live streaming solution to create, schedule, and multistream professional-looking live streams across 45+ social media platforms and the web simultaneously. For content-related queries and feedback, write to us at [email protected]. You’re also welcome to Write for Us!
