The end-of-year holiday season is a goldmine for business owners; it’s the most magical and competitive time of the year, offering a prime opportunity to increase holiday sales and grow your revenue. This is the season when we see all the best deals online, and every business offers discounts on their products to maximize sales during one of the busiest times of the year.
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The competitive online marketplace is always changing, and it shifts according to audience interests. Live streaming for business has emerged as a new tool to help brands make their efforts more effective in overcoming online competition. Businesses can now engage directly with consumers in a more personal, authentic, and engaging manner, which is perfect for the holiday shopping rush.
But how can live streaming help to increase holiday sales? In this blog, we’ll explore the best strategies for businesses to implement live streaming effectively during the holiday season.
Why use Live Streaming to Increase Holiday Sales?
The majority of your customers are online, and nearly 63.3% of the world’s population uses social media. By live streaming marketing, you can reach them more easily, and with the right strategy, you can connect with them more effectively.
During holiday sales, you’re already offering discounts to customers, but with live streaming, you can deliver those discounts in a more personalized way. As live streaming happens in real time, which creates the feeling that someone is offering you “this discount is only for you.” This is also known as “personalized discounts” or “exclusive offers.”
It is a one-on-one offer, and live stream selling creates a sense of scarcity and urgency. By implying that the offer is exclusive to the customer, it encourages them to act quickly to avoid missing out. It also triggers reciprocity: The customer feels they have received something special, which can motivate them to reciprocate by making a purchase. That’s why it’s one of the most effective tools for increasing holiday sales these days.
How to Increase Holiday Sales with Live Streaming
By following the strategies below, businesses can increase holiday sales more easily:
1. Host Live Product Demos
When customers have the chance to see your products and services in use, it’s much easier for them to understand how they can benefit. Hosting live product demos is one of the most effective and tested strategies. The multi-camera feature of Onestream Live is perfect for showing your product from different angles, with up to four cameras, so your audience gets the best view possible.
2. Collaborate with Influencers
Collaborating with influencers and online creators is one of the most effective and proven strategies to increase online live selling. As Influencers already have a dedicated following, and when they promote your holiday deals, it can add credibility and authenticity to your offers.
You can tap into new target audiences by collaborating with influencers who align more with your brand and your target demographic. Their endorsement can create a buzz among the audiences, drive more viewers, and increase holiday sales during live stream for brands.
3. Offer Exclusive Live-Only Deals
You can create a sense of urgency by featuring “live-only” deals that expire once the stream ends. By incorporating such promotions into your stream, you not only educate viewers about your brand but also offer them an irresistible deal, enhancing both brand awareness and customer satisfaction.
4. Share Live Links for Easy Shopping
During your live stream, make it easy for viewers to purchase by sharing direct links to your products. You can use a moderator to share links in the comments or use a custom domain that takes viewers straight to the product page.
The easier you make it for viewers to buy, the more likely they’ll complete the transaction.
5. Multistream Across Multiple Platforms
Your audience is not just on one platform. They are spread across Facebook, Instagram, TikTok, LinkedIn, and even on websites. The solution? Multistreaming. Using Onestream Live, you can stream to over 45 social platforms and websites at the same time. By being everywhere, you can maximize your reach and increase the chances of boosting your holiday sales.
6. Feature User Reviews & Testimonials
People trust reviews. If someone else says your product is great, potential customers are more likely to believe it. During your live stream, showcase positive user reviews or live testimonials to build trust and credibility. Seeing real customers vouch for your products and services can be the tipping point for someone ready to make a purchase.
7. Use a Countdown Timer
Time-sensitive offers work wonders. Adding a countdown timer to your live selling creates urgency and makes the deal even more irresistible. As the timer counts down, viewers feel the pressure to buy before the offer expires. This tactic works for any type of sale, from limited-time offers to flash discounts. Research shows that countdown timers can increase sales, so be sure to use them strategically.
Did you know you can use several interactive countdown timers within OneStream Live Studio? Learn More.
8. Live Giveaways or Contests
Everyone loves a freebie, especially during the holidays. By running a live giveaway or contest, you can attract more viewers and engage your audience. Ask viewers to comment or share your live stream, then randomly draw winners during your stream.
Not only does this increase engagement, but it also drives more people to your live session, which could lead to more sales.
9. Engage Viewers with Live Q&A
Live streaming business offers a unique opportunity for one-on-one interaction with your audience. As viewers can ask questions, you can provide personalized responses in real time, which increases user engagement and ultimately increases your holiday sales. If you are streaming across multiple platforms, Onestream Live lets you view and respond to questions from all your social channels in one window so you don’t miss any comments.
10. Use Affiliate Marketing to Boost Sales
Today, many of the most profitable companies run affiliate marketing programs, where they pay affiliates to drive sales, traffic, or clicks to their website. To boost your sales, offer your viewers to become affiliates of your product or services. Ask viewers to refer your products or services to their network, and in return, they can earn a commission on sales. The affiliate marketing industry has gained immense popularity because it works.
Bonus Tip: Join OneStream Live affiliate program and earn 25% recurring commission on every referral purchase made through your link. This is extra income over an above your holiday sales! 😉
Final Thoughts
The holiday season is a perfect time to increase holiday sales, and live streaming can be a key factor in your success. By following the strategies outlined above, you will boost your brand visibility, connect with your audience, and drive more sales.
So, get ready to go live this holiday season and watch your sales soar!
OneStream Live is a cloud-based live streaming solution to create, schedule, and multistream professional-looking live streams across 45+ social media platforms and the web simultaneously. For content-related queries and feedback, write to us at [email protected]. You’re also welcome to Write for Us!
