The end-of-year holiday season is a goldmine for business owners; it’s the most magical and competitive time of the year, offering a prime opportunity to increase holiday sales and grow your revenue. This is the season when we see all the best deals online, and every business offers discounts on their products to increase holiday sales during one of the busiest times of the year.
The competitive online marketplace is always changing, and it shifts according to audience interests. Live streaming for business has emerged as a new tool to help brands make their efforts more effective in overcoming online competition. Businesses can now engage directly with consumers in a more personal, authentic, and engaging manner, which is perfect for the holiday shopping rush.
But how can live streaming help to increase holiday sales? In this blog, we’ll explore the best strategies for businesses to implement live streaming effectively during the holiday season.
Live streaming helps businesses connect with customers in real time during the holiday season.
Live product demos make it easier for customers to understand and trust your products.
Exclusive live-only deals create urgency and encourage faster purchase decisions.
Multistreaming helps reach audiences across multiple platforms at the same time.
Reviews, testimonials, and live Q&A build trust and improve buying confidence.
Interactive elements like countdown timers, giveaways, and affiliates help boost engagement and sales.
Why use Live Streaming to Increase Holiday Sales?
Most of your customers are online. Nearly 64% of the world uses social media. Live streaming helps you reach them easily. Holiday sales already feature big discounts. A live stream adds a personal touch to those deals. It feels like the offer is exclusive to each viewer. This creates urgency. Viewers feel they must act fast to avoid missing out. Viewers appreciate the gesture. They feel a need to return the favor by buying.
The results speak for themselves. Live shopping events see conversion rates of 9% to 30%, far exceeding the 2–3% typical for standard online stores. This live e-commerce trend is transforming holiday retail. Live streaming retail is on the rise this holiday season, and it’s one of the most effective tools to boost sales today.
This strategy can often be compared to business proposal examples, where exclusivity and personalized offers are key to sealing deals. It also triggers reciprocity: The customer feels they have received something special, which can motivate them to reciprocate by making a purchase. That’s why it’s one of the most effective tools for increasing holiday sales these days.
How to Increase Holiday Sales with Live Streaming
By following the strategies below, businesses can increase holiday sales more easily:
1. Create a Festive Live Selling Setup
First impressions matter. Set up your live selling space to look professional. Make it inviting for your audience. Try various live selling set up ideas. Use a clean, branded background with some holiday decor. Proper lighting and audio keep viewers focused on your products.
2. Host Live Product Demos
When customers have the chance to see your products and services in use, it’s much easier for them to understand how they can benefit. Hosting live product demos is one of the most effective and tested strategies. The multi-camera feature of Onestream Live is perfect for showing your product from different angles, with up to four cameras, so your audience gets the best view possible.
3. Collaborate with Influencers
Influencers have loyal followers. Their endorsement adds instant credibility. Choose influencers who align with your brand and customers. They expose your offers to new audiences. An influencer shout-out can create buzz for your live stream. This partnership can boost your holiday sales.
People trust their favorite influencers. 71% of viewers prefer live stream hosts’ recommendations over typical reviews. They can host a live stream for your brand. This showcases your products to all their fans.
4. Offer Exclusive Live-Only Deals
Exclusive live deals create urgency. Viewers know the offer disappears after the stream. They feel special because the deal is just for them. This pushes them to buy now. They won’t wait until later. One idea is a discount code just for live viewers. It expires right after the stream. These exclusive offers make your stream more exciting. They also reward your loyal viewers.
5. Share Live Links for Easy Shopping
During your live stream, make it easy for viewers to purchase by sharing direct links to your products. You can use a moderator to share links in the comments or use a custom domain that takes viewers straight to the product page.
The easier you make it for viewers to buy, the more likely they’ll complete the transaction.
6. Multistream Across Multiple Platforms
Your viewers are not all on one platform. In the U.S., 55% of live shopping happens on Facebook. Other viewers prefer Instagram, TikTok, YouTube, or your website. Multistreaming lets you reach all these people at once. OneStream Live allows streaming to over 45 platforms simultaneously. Go live everywhere to maximize your reach. More reach means more potential sales.
7. Feature User Reviews & Testimonials
People trust reviews. If someone else says your product is great, potential customers are more likely to believe it. During your live stream, showcase positive user reviews or live testimonials to build trust and credibility. Seeing real customers vouch for your products and services can be the tipping point for someone ready to make a purchase.
8. Use a Countdown Timer
Nothing motivates buyers like a ticking clock. Add a countdown timer to your live stream deals. Viewers feel the urgency as the clock ticks down. They rush to buy before time is up. This tactic works for any limited-time sale or flash deal. Studies show that countdown timers can increase sales. OneStream Live Studio has interactive countdown timers you can add. Learn more about interactive countdown timers.
9. Run Live Giveaways or Contest
Everyone loves a freebie, especially during the holidays. By running a live giveaway or contest, you can attract more viewers and engage your audience. Ask viewers to comment or share your live stream, then randomly draw winners during your stream.
Not only does this increase engagement, but it also drives more people to your live session, which could lead to more sales.
10. Engage Viewers with Live Q&A
Live streaming business offers a unique opportunity for one-on-one interaction with your audience. As viewers can ask questions, you can provide personalized responses in real time, which increases user engagement and ultimately increases your holiday sales. If you are streaming across multiple platforms, Onestream Live lets you view and respond to questions from all your social channels in one window so you don’t miss any comments.
11. Use Affiliate Marketing to Boost Sales
Today, many of the most profitable companies run affiliate marketing programs, where they pay affiliates to drive sales, traffic, or clicks to their website. To boost your sales, offer your viewers to become affiliates of your product or services. Ask viewers to refer your products or services to their network, and in return, they can earn a commission on sales. The affiliate marketing industry has gained immense popularity because it works.
Bonus Tip: Join OneStream Live affiliate program and earn 25% recurring commission on every referral purchase made through your link. This is extra income over an above your holiday sales! 😉
Final Thoughts
Even small businesses will notice the difference with these tactics. Their daily sales report can improve drastically by going live. Live streaming boosts your brand visibility and helps you connect with customers. Follow these strategies and you will drive more sales.
Go live this holiday season. Make it a December to Remember as your sales soar! Watch your holiday sales soar.
Questions Businesses Ask to Increase Holiday Sales
Brands increase Christmas sales by pairing limited-time offers with urgency-driven messaging and clear calls to action.
Festive sales grow when businesses bundle products, reward repeat buyers, and align promotions with seasonal emotions.
Businesses drive sales by understanding customer intent, simplifying the buying journey, and following up at the right moment.
Strong Black Friday promotions rely on early teasers, time-bound discounts, and simple, high-visibility messaging.
Livestream sales perform better when hosts interact in real time, run polls or giveaways, and respond directly to viewer questions.
Online sales rise when pages load fast, trust signals are visible, and the checkout process is friction-free.
OneStream Live is a cloud-based live streaming solution to create, schedule, and multistream professional-looking live streams across 45+ social media platforms and the web simultaneously. For content-related queries and feedback, write to us at [email protected]. You’re also welcome to Write for Us!
