Live streaming has become a powerful way for brands to engage with an audience in real-time as live content is viewed 10 to 20 times longer than on-demand content.
However, with so many live streams available, getting high engagement and an involved audience can be difficult. That’s where collaborations with influencers come in — a whopping 63% of 18 to 34-year-olds join when influencers go live on social media.
In this blog post, we’ll explore how to find influencers for live-streaming collaborations, including the benefits of multistreaming and measuring the impact of your partnerships. Let’s go!
In this Article:
🤝 Why Partner with Influencers for Live Streaming
Collaborating with influencers for live streaming is a highly effective way to combine your social media followers and widen your audience. Let’s look at some of the benefits of a live stream collaboration:
👉 Authenticity: Influencers are known for their genuine connection to their followers on a personal level. Partnering with influencers for a live stream will get your followers to engage with and trust your content.
👉 Reach: Influencers have a dedicated and highly targeted follower base. Through a live stream, you can leverage that and expand your reach to a broader target audience.
👉 Sales Conversions: Influencers can encourage the audience to buy your products through exclusive discounts, product displays, and tutorials during the live stream.
💡Aveda, a cosmetics company, has all the live streams on its website for visitors to watch anytime. Not only that, but the live stream shows all the relevant products discussed by the expert.
🙆♀️ How to Find Influencers for Live Streaming Collaboration
Finding influencers with the same niche relevant to your target audience is critical for a successful collaboration. While metrics are important to ensure your content reaches a broader audience, what’s more, important is someone who has experience with live streams and is confident to create live content.
🔦 Use an Influencer Search Tool
The most reliable way to find influencers is through an influencer search tool that lets you discover influencers, analyze their profiles, and get contact emails.
Here’s a quick example of how you can find Instagram influencers using Modash — a tool with an influencer database of 200M+ creators on Instagram, TikTok, and YouTube. This is what the UI looks like:
You can add all the relevant filters to refine your search, including followers, age, gender, location, growth, and engagement rates, to find the perfect creators for your live stream.
After you run your search, you can open up a profile analysis to check each creator’s performance, audience demographics, top content, and more:
🎯 Find Directly on Social Media
You can search directly on social media platforms for influencers already creating live content. Look for influencers with a huge and engaged following whose content aligns with your brand values and target audience. Try adding ‘live’ to your search as a keyword or hashtag, and check creators’ past content for live replays.
You can use hashtags to be more precise — if you’re looking to find beauty influencers, you can use hashtags like #skincare, #makeuptutuorial, or #skincareproducts.
💡Pro-Tip: Be as specific as possible when using hashtags, as millions of posts will show up with broader hashtags like #makeup or #lifestyle.
🏬 Attend Industry Events
Industry symposiums or conferences are a great way to meet influencers, get to know them, and build relationships. Look for events relevant to your industry and target audience.
One of the biggest events for digital creators, VidCon, is an annual convention for creators, executives, and online brands. It is an excellent opportunity to network with influencers and other industry professionals.
🔍 Search on Google
Google (or any other search engine) is a great way to find influencers. Type “top live streaming influencers” or “your industry + live streaming influencers,” and you will get lists of influencers already creating live content in your industry.
🔊 Amplify the Impact with Multistreaming
Multistreaming your influencer collaboration means streaming your videos on multiple platforms simultaneously. Here are some of the benefits of multistreaming:
👉 Increased Reach: By streaming your content on multiple platforms, you share your content with whole new audiences, increasing your engagement rate.
👉 Diversify Revenue Streams: You can potentially earn revenue from multiple different sources, such as ad revenue, sponsorships, and merchandise sales.
👉 Save Time and Resources: Instead of creating different content for each platform, you can stream the same content to multiple platforms simultaneously, streamlining your content creation process.
And with OneStream Live, you can multistream on 40+ social platforms, including Facebook, YouTube, Instagram, Twitter, Twitch, LinkedIn, and more. You can also embed your live streams on your website to tap into the widest possible audience.
🔜 Next Steps - Measure, Iterate, Improve
It’s important to measure the impact of your live stream by tracking key performance indicators (KPIs) that align with your goals. Here are some to consider:
👉 Views: The number of people who watched your live stream will help determine your audience’s size and your content’s popularity.
👉 Engagement Rate: Percentage of viewers who interacted with your live stream by commenting, sharing, or liking your content. It can help you determine the level of interest and connection your audience has with your brand.
👉 Conversion Rate: Percentage of viewers who took a desired action after watching your live stream, such as purchasing your product, giving your social media a follow, or signing up for a newsletter. It will help you gauge the impact of your content and influencer collaboration.
Apart from tracking metrics, brands can find it beneficial to turn their best influencer collaborations into long-term relationships through:
👉 Brand Ambassador Program: Building a relationship with the influencer is crucial in establishing a long-term partnership. This includes staying in touch, showing appreciation for their content, and providing further opportunities for them to collaborate with your brand — all of which you can do with a good brand ambassador program.
👉 Offer Exclusive Perks: Offering exclusive perks, such as early access to new products, company updates, special discounts, or invitations to exclusive events, can help incentivize influencers to continue working with your brand.
👉 Establish Affiliate Programs: Affiliate programs can be a great way to encourage influencers to promote your brand continuously. This involves providing a commission to the influencer for all the sales generated through their unique affiliate link.
📈 Increase your Live Stream Engagement through Influencer Collabs!
Collaborating with influencers is a great way to increase engagement for your live stream and put your brand in front of new audiences.
To make the most of your influencer collaborations, it’s essential to choose the right influencers, establish clear goals and expectations, provide support and resources, and measure the impact of your collaborations.
So, start reaching out to influencers and explore the endless possibilities of influencer collaborations for your live streams!
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