Many people come to prominence by having a presence on one primary social media platform; however, this doesn’t mean they’re exclusive to this platform alone or exist only in that space. Many people discover streamers from their guest appearances in podcasts or clips of their crazy gameplays on dedicated subreddits and YouTube channels. The truth is that, in the modern world, no one is using just one platform. So, all it takes is for them to discover you on one of these platforms and follow you. In this blog, we discover how to leverage this cross-platform activity to get as much attention as possible.
In this Article:
Repurposing for YouTube
A lot of people discover content creators through their YouTube channels. Don’t get us wrong, YouTube live streaming is far more popular than it used to be; however, the majority of streamers on YouTube mainly go there to upload clips for their channel. This is brilliant because it increases your reach and allows you to monetize the same content twice; the first time while you were streaming and the second time when you repurpose your live stream into a clip and upload it for your viewers.
Building a Community
To grow more tightly intertwined, your community needs its own spaces. Sure, the YouTube comment section and Twitch chat sound great, but they’re not exactly their own. So, start out by making your own subreddit, your own Discord servers, and your Telegram channel.
Just keep in mind that you need to hire mods for your community. Ideally, you’ll hire people with the same vision for the behavior that shouldn’t be tolerated or encouraged in your community. Have this “staff talk” as early as possible.
Making Alternative Language Channels
While you may not be able to stream in other languages, your YouTube channels can have alternative captions. This is not for everyone, but it might be worth checking out. The process is simple: you start by analyzing the source of your audience. Try to look for patterns if some region seems more represented than others.
Next, look for VPN service providers and use these tools to analyze what kind of exposure you have there. If this could be lucrative, look for translators and voice actors, or just find a decent translation tool. Even this is a decent solution.
Read More: How Audio Translation can Unlock Global Opportunities for Content Creators
Leveraging Social Media for Engagement
As your audience expands, it’s vital to signal your live sessions and engage with them effectively. As your business scales, you might consider a social media manager. In the meantime, managing your accounts demands a distinct approach for business versus personal profiles. Establishing a schedule and automating processes streamlines your social media representation, ensuring consistency and efficiency.
Read More: How to Engage Maximum Audience during Live Stream
Cross-platform Streaming
Except for the few people with this kind of contract, you’re probably not restricted to streaming on a single platform. So, why not play around a bit?
When Kick started being more aggressive with their talent acquisition, they understood they shouldn’t sign exclusive deals with streamers. Instead, they allow them to start on Twitch or YouTube, and then, when they move their stream to Kick, a part of the audience follows.
You can do the same as an individual streamer. Use OneStream Live to multistream your live videos on 45+ social media platforms and the web simultaneously. Multistreaming will help you to seamlessly expand your reach, engage with diverse audiences, and amplify your content’s impact, all in real-time, with just a single stream.
Diversifying your Income Streams
As a small streamer, one of the biggest challenges will be earning enough to stream full-time.
Well, cross-platform, you can make this job a bit easier. Each of the social media platforms has unique forms of monetization opportunities. For instance, bigger streamers have contracts with platforms and sponsorship deals. Smaller streamers have subscriptions and donations. On YouTube, on the other hand, you can get quite a bit of money via ad revenue. A decently-sized channel can take a while to grow, but it is quite lucrative. Later on, you can also make a site to sell your merchandise, but for now, you might want to start a Patreon page.
Aside from being lucrative, this also makes you more resilient. After all, a ban on one platform won’t cut all your income.
And It’s a Wrap
In the thrilling world of streaming, the cross-platform journey isn’t merely a strategy—it’s a gateway to boundless opportunities. Embrace the dynamic landscape, harness the potential of multi-platform engagement, and witness your streaming career ascend to new heights. As you navigate the diverse realms of content creation, community engagement, and innovative collaborations, remember: your presence across platforms isn’t just about visibility; it’s about forging connections, fostering creativity, and paving your unique path in the ever-evolving streaming universe. So, let the cross-platform adventure be your guiding star, propelling you toward an exhilarating future filled with endless possibilities in the realms of content creation and digital entertainment.
OneStream Live is a cloud-based live streaming solution to create, schedule, and multistream professional-looking live streams across 45+ social media platforms and the web simultaneously. For content-related queries and feedback, write to us at [email protected]. You’re also welcome to Write for Us!
