How To Build A Community on Amazon Live

Build A Community on Amazon Live

Are you looking to build a community on Amazon Live? With the rise of live streaming, Amazon has launched its own live streaming platform, allowing brands and influencers to connect with their audience in real-time.

But how do you build a community on Amazon Live? In this article, we’ll explore five key strategies to help you build a strong and engaged community on Amazon Live.

In this Article:

What is Amazon Live?

Amazon Live is a live streaming platform launched by Amazon in 2019. It allows brands and influencers to showcase their products and interact with customers in real-time. The platform is integrated with Amazon’s shopping experience, making it easy for customers to purchase products they see on the live stream. Amazon Live also offers features such as product demonstrations, Q&A sessions, and influencer collaborations, making it an engaging and interactive experience for viewers.

Read: Create Shoppable Live Stream on Amazon Live Creator with OneStream Live

Benefits of Building A Community on Amazon Live

Building a community on Amazon Live can have several benefits for your business. Let’s take a look at some of them:

Increased Engagement

One of the main benefits of building a community on Amazon Live is increased engagement. Live streaming is a highly interactive form of content, and it allows for real-time communication between the brand and its customers. This can lead to higher engagement rates and a more personal connection with your audience.

Reach a Wider Audience

By building a community on Amazon Live, you have the opportunity to reach a wider audience. The platform has a large and diverse customer base, and live streams can be viewed by anyone browsing Amazon’s website. This can help you attract new customers and expand your reach beyond your existing audience.

Showcase Your Products

Amazon Live provides a unique opportunity for brands to showcase their products in a live setting. This can be especially beneficial for new or lesser-known products that may not have as much exposure on the platform. By demonstrating your products and answering customer questions in real-time, you can increase customer interest and potentially boost sales.

Build Brand Loyalty

Building a community on Amazon Live can also help you build brand loyalty. By engaging with customers and creating a sense of community, you can foster a strong connection between your brand and its customers. This can lead to repeat purchases and positive word-of-mouth recommendations, ultimately increasing customer loyalty.

5 Ways To Build A Community on Amazon Live

1. Be Engaging and Interactive

The key to building a community on Amazon Live is to be engaging and interactive with your audience. This means actively responding to comments and questions, asking for feedback, and involving your audience in your streams.

One way to do this is by using the interactive features available on Amazon Live, such as polls and Q&A sessions. These features not only make your streams more engaging, but they also allow you to gather valuable insights from your audience.

Another way to be engaging is by incorporating user-generated content into your streams. This could be in the form of user-submitted questions, product reviews, or even showcasing how customers are using your products in their daily lives.

Pro-Tip: Keep track of every comment and respond timely using Unified Live Chat on OneStream Live.

2. Find Your Niche and Be Consistent

To build a strong community on Amazon Live, it’s important to find your niche and be consistent with your content. This means focusing on a specific topic or product category and consistently streaming content related to that niche.

By finding your niche, you’ll attract a dedicated audience who is interested in your content and products. This will also help you stand out from the competition and establish yourself as an expert in your niche.

Being consistent with your streams is also crucial for building a community. This means streaming at regular intervals and sticking to a schedule. This will help your audience know when to tune in and build anticipation for your streams.

Pro-Tip: Schedule live broadcasts on Amazon Live using OneStream Live and stay consistent in your community building journey.

3. Offer Value and Entertainment

To keep your audience engaged and coming back for more, it’s important to offer value and entertainment in your streams. This could be in the form of product demonstrations, exclusive deals and discounts, or even behind-the-scenes looks at your brand.

It’s also important to keep your streams entertaining and engaging. This could be through incorporating games, challenges, or even guest appearances from influencers or experts in your niche.

By offering value and entertainment, you’ll not only keep your audience engaged, but you’ll also attract new viewers and build a loyal community.

Pro-Tip: Invite industry experts into your live streams with the ‘Invite Guests’ feature provided by OneStream Live, to keep your audience hooked.

4. Promote Your Streams Across Channels

To reach a wider audience and build a larger community on Amazon Live, it’s important to promote your streams across different channels. This could be through your social media platforms, email marketing, or even collaborating with other influencers or brands.

By promoting your streams, you’ll not only attract new viewers, but you’ll also build brand awareness and establish yourself as a thought leader in your niche.

Pro-Tip: Multistream your live sessions on other social media platforms such as Facebook Live, Instagram Live, YouTube, TikTok, and more than 45 platforms and the web with OneStream Live. 

5. Leverage the Power of Social Proof

One of the most effective ways to build a community on Amazon Live is by leveraging the power of social proof. This means showcasing positive reviews, ratings, and testimonials from satisfied customers.

By highlighting social proof, you’ll build trust with your audience and encourage them to engage with your brand and products. This will also help attract new viewers and build a strong community on Amazon Live.

Pro-Tip: Highlight important comments while live streaming using the Pin Comment feature on OneStream Live Studio so that everyone can read it and help build trust and loyalty from your audience.

Live Stream on Amazon Live with OneStream Live

To simultaneously live stream on Amazon Live along with 45 other social platforms and the web, you can utilize OneStream Live. OneStream Live is a versatile and user-friendly live streaming platform that allows you to broadcast your content across multiple channels simultaneously. By integrating with Amazon Live and other social platforms such as Facebook, YouTube, Instagram, Twitter, and more, OneStream Live enables you to reach a wider audience and increase your online visibility. This efficient and streamlined approach saves time and effort, providing a seamless live streaming experience for your viewers across various platforms.

Read: How to live stream on Amazon Live using OneStream Live?


Building a community on Amazon Live takes time and effort, but by following these strategies, you’ll be on your way to creating a strong and engaged community. Remember to be engaging and interactive, find your niche and be consistent, offer value and entertainment, promote your streams, and leverage the power of social proof.

By implementing these strategies, you’ll not only build a community on Amazon Live, but you’ll also drive sales and establish your brand as a leader in your niche. So start streaming and watch your community grow on Amazon Live!

OneStream Live is a cloud-based live streaming solution to create, schedule, and multistream professional-looking live streams across 45+ social media platforms and the web simultaneously. For content-related queries and feedback, write to us at [email protected]. You’re also welcome to Write for Us!

Picture of Sehar Altaf
Sehar Altaf
Sehar is an SEO and content marketing specialist and a writer who covers topics ranging from tech and SaaS to life and everything in between.


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