6 Benefits Of YouTube Live Video Streaming: Reasons to Choose

6 reasons why you should live stream on YouTube

As we wondered, the popularity of video marketing among businesses and organizations validates this premise. YouTube Live has become one of the most thrilling social media branding experiences, allowing companies and organizations to effortlessly engage with their audience in real-time. If you are a creator, artist, gamer, or influencer, YouTube live video streaming has many benefits for your content creativity.

It is a powerful marketing tool that will enable you to reach your audience, educate them, and engage with them through virtual events while empowering them with the ability to promote your product or service.


In this Article:

What is YouTube Live?

YouTube Live is a feature that allows you to go live and interact with the audience in real-time via video and chat. It is an easy-to-use tool for creators to reach their community. Content creators use it to stream games, conduct webinars, host virtual workshops, and teach online classes, and business organizations or digital marketers leverage it to build and market their brands. YouTube Live streaming can be done using a mobile phone, webcam, or any live streaming solution or encoder.

Benefits Of YouTube Live Video Streaming

The compelling statistics and dominant prevalence of YouTube are enough to comprehend why live streaming on YouTube should be the leading marketing strategy for every marketer and business. Nonetheless, the following are some key benefits of live streaming on YouTube:

Vast Network

YouTube has a commendably wide community; almost everyone has visited it at least once. It is the second most popular social media platform.

  • 8 of 10 marketers use YouTube as their marketing platform because people watch one billion hours of video on YouTube every day.
  • 5 billion videos are watched per day on YouTube.
  • The volume of videos shared on YouTube to date is more than 5 billion.
  • YouTube has over 2 billion monthly users, a huge number considering the world population.
  • 62% of businesses use the platform as a channel to market their video content across the world.
  • 70% of people find YouTube more beneficial than other social platforms.


It is undoubtedly the most advantageous social platform available today for marketing and creating content.


It takes time and effort to generate revenue or make money on YouTube Live, but once you cross the tipping point, YouTube pays for live streaming through monetization enough amount of money. Let’s look at how you can do it.

  • In-Video Ads: The short ads that keep popping up while watching your favorite show on YouTube are known as In-Video ads. YouTube offers pre- and mid-roll ads; you can play these clips before and during your live stream.
  • Donations and Tipping:  You can ask your viewers to donate while you’re live. This approach works magic for churches and other philanthropic organizations collecting donations during live streams.
  • Super Chat & Super Stickers: This feature lets viewers purchase chat messages and pin them at the top of the comments section to stand out. Content creators receive a percentage of the purchase. YouTube livestream monetization plays a vital role in your earnings.
  • Partners or Affiliate Program: You can also sign up for an affiliate program to earn money every time your follower purchases a product you endorsed on your live stream.
  • Sponsorship and advertisements: Sponsorships are done if you already have an established channel with some followers. You could design the content of your live stream according to the product and advertise it for your sponsor. During a live stream, you can use your discussion and incorporate any advertisement for a product.
  • YouTube Membership Program: Through YouTube’s membership program, viewers can subscribe to channels with monthly payments to access extra benefits, exclusive content, and support the creator

Hosting Real-Time Events

YouTube Live facilitates creators’ interaction with viewers in real-time. It is an effortless way of getting familiar with the viewers, answering their queries, and making them feel a part of the channel. Going live can aid in obtaining instant viewer feedback, which empowers the creators to make more acceptable content. It is also a great way to showcase the work behind the camera and build authenticity and trust within the brand or business. Live streaming adds a personal touch while allowing the creators to be more open to the public. Going live bridges the gap between creators and subscribers.

Business Prospects

YouTube allows you to market your services and products efficiently and effortlessly. Given the current pandemic crisis, even established businesses are going online to market their services or products. So, start-ups should exploit YouTube Live. Live streaming on YouTube is a phenomenal method to grow an audience. It gives viewers who would not have otherwise participated in the webinar, product announcement, or Q&A session access to your event.

Live streaming on YouTube is budget-friendly. Businesses do not need high-priced equipment to go live; it can be done even using a mobile phone or a computer’s webcam. Many organizations give training and deliver online seminars easily using live streaming. It saves the cost of traveling, organizing an event, security, and so much more. This, in return, saves money and time, which can be put into creating products and growing the business.

Collaborating with YouTube Live Stream Events

You can collaborate with other content creators, brands, and businesses and join their live streams. You can invite the creators and brands to join your livestream to gain growth. It allows for reaching the maximum audience and growing the channel.

Stand Out from the Crowd

According to the stats, more than 500 hours of videos are watched on YouTube every day, and live streaming allows creators to stand out. Most of the audience watches live streams on YouTube through their mobile phone devices.

Final Thoughts

To conclude, these benefits help you comprehend the importance of using YouTube as your go-to platform for live streaming. YouTube’s vast and diverse community allows you to engage with a diverse audience from different countries and grow quickly.

However, growing your business or brand with live streaming demands consistency and excellence in your live streams, which can sometimes be inconvenient and cumbersome. OneStream Live can eliminate this difficulty. 

Download OneStream Mobile App.

OneStream Live is a cloud-based live streaming solution that simultaneously creates, schedules, and multistreams professional-looking live streams across 45+ social media platforms and the web. For content-related queries and feedback, write to us at [email protected]. You’re also welcome to Write for Us!

Sehar Altaf
Sehar Altaf
Sehar is an SEO and content marketing specialist and a writer who covers topics ranging from tech and SaaS to life and everything in between.


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