Live stream QR codes are powerful tools that businesses and individuals use to boost engagement during live streams. These digital magic squares can be easily scanned using a smartphone camera, instantly transporting viewers to various destinations. For instance, instead of overwhelming your audience with lengthy URLs or complicated instructions, a sleek QR code steals the spotlight. By scanning it, viewers are seamlessly redirected to a dedicated website where they can explore, learn, and make purchases with a few taps. It’s like a virtual gateway to your digital wonderland.
But that’s not all! QR codes go beyond product promotions. They can also lead your audience to your social media profiles, enabling them to join conversations, like, share, and spread the word about your awesomeness. Furthermore, strategically placing QR codes throughout your live stream can effortlessly guide viewers to explore your digital domain, driving traffic to your website, and generating valuable leads.
By incorporating these enchanting QR codes into your live streams, you transform passive viewers into active participants. You create an interactive experience that captivates and engages your audience, propelling your brand to new heights. In this blog, we will unravel the mysteries of QR codes, learn how they work, explore the benefits of using them in live streams, discover five creative ways to incorporate them, and gain practical knowledge on how to add QR codes to your live streams. Get ready to revolutionize your live streaming game and unlock the power of scanning a code. The future is here, and it’s waiting for you
- Live stream QR codes let viewers act on what they see without typing a URL or leaving the stream.
- Five methods cover most uses: selling products, collecting donations, capturing leads, running polls, and handing out discounts.
- Every QR code is generated inside OneStream Live, branded with your logo and your colors.
- Product codes come attached to shoppable cards through Live Sales.
- Viewers scan with a phone camera, so nothing needs installing on their side.
What is a QR Code and How Does It Work?
QR codes, or Quick Response codes, are a type of barcode that can be scanned by smartphones and other devices. They are made up of a black and white grid of squares, and they can store text, URLs, contact information and even payment information.
QR codes are a convenient way to share information quickly. They are often used in marketing and advertising campaigns, and they also appear on product packaging, business cards and other materials.
The scanning side is simple. Point a phone camera at the code, and the software reads the arrangement of black and white squares and opens whatever the code points to.
Benefits of using QR Codes in Live Streams
Increased Engagement
QR codes can help to increase engagement by providing viewers with a quick and easy way to access additional information or take a desired action.
For example, you could use a QR code to link to a poll or survey, or to direct viewers to a landing page where they can sign up for your email list.
Measurable Results
QR codes can help you to track the effectiveness of your live streams by providing you with data on how many viewers scanned your codes and what actions they took after scanning.
This data can help you to identify which content is most engaging with your audience and to optimize your live streams for better results.
Easy to Use
QR codes are easy to use for both viewers and businesses. Viewers can simply scan the code with their smartphone camera to access the linked content.
Businesses can create QR codes using a variety of free or paid tools, and they can be customized to fit the specific needs of your live stream.
Encourages Call-to-Action
QR codes can be used to encourage viewers to take a desired action, such as visiting your website, signing up for your email list, or making a purchase.
By making it easy for viewers to take action, you can increase the likelihood that they will
Cost-Effective
QR codes are a cost-effective way to increase engagement and track the results of your live streams.
There are many free or low-cost tools available to create and use QR codes, and they can be easily integrated into your live streams.
5 Ways to Add QR Codes in Live Streams
Promoting Products or Services
You can use QR codes to promote your products or services by linking them to your website, online store, or landing page. Through this method you can drive traffic to your website and generate leads.
Raising Funds/Contributions
You can use QR codes to raise funds or contributions for your cause by linking them to your donation page. This is a convenient way for people to donate money without having to type in a long URL.
Capturing Leads
You can use QR codes to capture leads by linking them to a form or landing page where people can enter their contact information. This will help you grow your email list or get people to sign up for your newsletter.
Enhancing Engagement
You can use QR codes to enhance engagement with your live stream by linking them to polls, quizzes, or surveys. QR code will enable the viewers to get involved and interact with your content.
Providing Discounts
You can use QR codes to provide discounts to your viewers by linking them to a coupon or promo code. This is a great way to encourage people to watch your live stream and make a purchase.
How to Sell Products With QR Codes Using Live Sales
Product QR codes are generated for you inside OneStream Live, so there is nothing to create elsewhere. So, sign up/sign in to OneStream Live and follow the steps below.
1
Open Live Sales
Start your Studio session and click Live Sales in the right rail.
2
Add your product
Click Add Product, then give it a title and a price. The counter at the top shows how many product cards you have used against your limit.
3
Add your images
Add up to six images per product. They rotate on screen during the stream, so viewers see every angle without you doing anything.
4
Set your pricing
Price the product in your own currency. Compare-at pricing lets you show the original price beside the live deal, so buyers can see the saving.
5
Check the preview
The preview updates as you type. Change a title, a price or an image and you see the result straight away.
6
Show the card during your stream
Put the card on stage while you talk through the product. Viewers scan the QR code and buy on your product page, while your stream keeps running for everyone else.
How to Add Any Other QR Code to Your Live Stream
Not every QR code is a product. A donation page, a signup form, a poll or a discount link all need one too, and OneStream Live builds those the same way it builds product codes. Follow the steps below.
1
Open the QR Codes tab: The QR Codes tab sits beside Live Sales in the same panel.
2
Add your link: Enter the link you want the code to point to. OneStream Live generates the code for you.
3
Brand it: Upload your logo to sit inside the code and set the QR color to match your look, rather than leaving it as a plain black square.
4
Put it on screen: Use an Instant QR when you want viewers to reach a page in a single scan. Use a Promo QR Card when you are pushing a deal and want the code presented properly rather than tucked in a corner.
5
Check it before you go live: The preview shows how the code will sit against your layout. Leave it up long enough during the stream for people to find their phone and hold it steady. A few seconds is not enough.
Final Word
Live stream QR codes close the gap between watching and doing. A viewer sees something, scans it, and is already on the page you wanted them on.
Products go through Live Sales as shoppable cards. Everything else goes through the QR Codes tab. Either way, OneStream Live builds the code, and you decide how it looks.
Ready to try it? Open Studio, add your first product or link, and go live.
Frequently Asked Questions
How do viewers scan a QR code from a live stream?
They point their phone camera at the screen. Most phones recognize codes automatically, so nothing needs installing.
Do I need a third-party tool to create a QR code?
No. OneStream Live generates the code for you, whether it is attached to a product or pointing at any other link. You can add your logo inside the code and set its color to match your branding.
How do QR codes help with fundraising during a live stream?
A code pointed at your donation page removes the typing. Viewers scan and give while the appeal is still fresh, rather than trying to remember a URL after the stream has moved on.
What are the best ways to use QR codes in a live stream?
The five that work hardest are promoting a product, collecting donations, capturing leads, running polls or quizzes, and handing out discount codes. Each one turns something you say on air into something the viewer can act on.
Will a QR code work if someone is watching on their phone?
Not easily, since they would need a second device to scan with. Put a link in the chat alongside the code so mobile viewers have a route too.
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