Ever picked a webinar tool, then hit an attendee cap or a seat limit right before your biggest event? Most webinar platforms look alike on the surface, so the limits only show up when it’s too late.
Here’s the short answer from this webinar platforms comparison: the right pick depends on your audience size and your format. Small businesses on a budget can start with WebinarJam or Demio. Schools and trainers should look at ClickMeeting. Enterprise marketing teams should shortlist Zoom Webinars, ON24, or BigMarker. And if you want automated sessions, GoTo Webinar includes simulive events on every plan.
Below, we review the 10 best webinar platforms one by one, with capacity, formats, integrations, pricing, pros, and cons for each. You’ll also get a 5 question decision guide and a simple way to reach viewers who never join the webinar room.
Key Takeaways:
- The best webinar platform depends on two things: how many people join live, and whether you run live, automated, or on demand sessions.
- In this webinar platforms comparison, Zoom Webinars supports up to 100,000 attendees and starts at $66.67 a month billed annually, according to Zoom’s pricing page.
- Webinar platforms charge in different ways: Zoom by attendee capacity, GoTo Webinar by organizer seat, Livestorm per attendee credit, and WebinarNinja per attendee.
- Livestorm offers a permanent free plan for evaluation, with 30 attendee credits a year and 30-minute events, while most other tools in this review offer a free trial instead.
- Univid data cited by Zoom puts average live webinar attendance at 49%, so streaming and replays help you reach the other half.
Webinar Platforms Comparison: The Best Webinar Platforms at a Glance
Zoom Webinars scales to 100,000 attendees, WebinarJam and Demio publish low entry prices, and Livestorm lets you start free. This webinar software comparison shows how all 10 platforms stack up before you dig into each review.
| Platform | Best for | Max live audience | Automated or on demand | Starting price |
|---|---|---|---|---|
| Zoom Webinars | Large live broadcasts | 100,000 | Yes, on Webinars Plus | $66.67/mo billed annually |
| GoTo Webinar | Recurring training | 3,000 (unlimited via live stream on Complete) | Simulive on every plan | Per organizer seat |
| ON24 | Enterprise B2B marketing | Not published | Simulive and on demand | Custom quote |
| BigMarker | Summits and evergreen funnels | 1,000 on Basic; up to 500,000 on Enterprise+ | Simulive and evergreen | Custom quote |
| Demio | Marketing teams | 3,000 | From the Growth plan | $45/mo billed annually |
| Livestorm | No download webinars | 3,000 per event on paid plans | Yes | Free plan |
| WebinarJam | Live launches and sales webinars | 5,000 | Through EverWebinar | $39/mo billed annually |
| ClickMeeting | Education and paid webinars | 1,000; 10,000 on Enterprise | Automated plan | Priced by attendee tier |
| WebinarNinja | Coaches and educators | 1,000 self serve | Automated, series, and hybrid | $0.60 per attendee/mo billed annually |
| Microsoft Teams Webinars | Microsoft 365 organizations | 1,000 | Live webinars | Included with select Microsoft 365 plans |
Prices and limits checked October 26, 2026. Plans change often, so confirm on each vendor’s site before you buy.
So what exactly are you buying? Let’s define it first.
What is a Webinar Platform?
A webinar platform is software for hosting live or recorded online presentations for a registered audience. It gives hosts control over who speaks, plus tools like registration pages, email reminders, polls, Q&A, recordings, and attendance reports. Many webinar hosting platforms also connect to CRM and marketing tools, so you can follow up with every lead.
A live webinar runs in real time, so attendees can ask questions and react while you present. Automated and on demand webinars play a recording instead, either on a schedule or whenever a viewer chooses.
Webinar Software vs Meeting Software
Meeting software is built for conversation. Webinar software is built for presenting. Zoom draws this line in its own FAQ: webinar attendees join mainly in view only mode and the host controls who speaks, while its Large Meetings let up to 1,000 people use audio, video, and screen sharing.
Microsoft describes the same split for Teams. Meetings are collaborative, while webinars are structured and give attendees limited audio and video permissions. Pick a webinar tool when you need registration, replays, or lead tracking.
Webinar vs Webcast: What’s the Difference?
A webinar is interactive. A webcast is a one way broadcast built for reach. Webinars usually include registration, live Q&A, and polls. Webcasts often stream publicly to websites and social platforms, where anyone can watch.
You don’t have to choose. Many teams run an interactive webinar, then multistream the same session to social channels as a webcast.
Now, how do you pick the right tool? Answer five questions.
How to Choose a Webinar Platform: A 5 Question Decision Guide
To choose a webinar platform, answer five questions in order: what you’re running, how many people will join, whether you need automation, what it must connect to, and how you want to pay. Each answer cuts your shortlist.
1
What are you running? Demos and town halls need strong engagement tools. Training and onboarding often work better automated. Classes need education features, like ClickMeeting’s Edu mode, where attendees can’t see or hear each other until the presenter invites them to speak.
2
How many people will join live? Match the plan to your real peak, not your registrations. GoTo Webinar’s Reach plan covers up to 500 participants, and Elevate covers 1,000. Microsoft Teams webinars support up to 1,000 attendees. Need far more? Zoom Webinars scales to 100,000.
3
Live, automated, or both? Check which tier lets recordings run like live sessions. Zoom adds this in Webinars Plus, GoTo Webinar includes simulive events on every plan, and Demio unlocks automated webinars on its Growth plan.
4
What must it connect to? List your CRM and email tools first. Zoom Webinars connects to HubSpot, Marketo, and Salesforce. ClickMeeting connects to HubSpot, Pipedrive, and Zapier. WebinarJam leans toward email tools like ActiveCampaign and Mailchimp.
5
How do you want to pay? Compare the total cost at your real audience size, not just the starting price. The table below shows why.
Webinar Platform Pricing Models Explained
Here’s how the five pricing models compare.
| Pricing model | How it works | Example |
|---|---|---|
| Subscription by capacity | Flat monthly or annual fee tied to your attendee limit | Zoom Webinars, WebinarJam |
| Per organizer or host | Each host seat costs extra | GoTo Webinar’s Reach plan includes 1 organizer seat |
| Per attendee credit | You pay for each person who actually attends | Livestorm |
| Per attendee | You pay for each attendee, and overages cost extra | WebinarNinja; Zoom’s pay per attendee plans charge extra for each attendee over your limit |
| Custom quote | Pricing comes from a sales conversation | ON24, BigMarker |
Once you know your answers, run a real test webinar on two or three tools before you commit. Here’s what each one offers.
Best Webinar Software in 2026: 10 Platforms Reviewed
Each review covers who the platform suits, how many people it holds, the formats it supports, what it connects to, and what it costs. The pros and cons stick to published plan details, so you can check every point yourself.
1. Zoom Webinars
Zoom Webinars is built for large, one to many broadcasts, and attendees don’t need a Zoom account to join. If your team already lives in Zoom, it’s the easiest place to start.
- Best for: Large live broadcasts and teams already on Zoom
- Capacity: Up to 100,000 attendees, sessions up to 30 hours, and up to 1,000 video panelists
- Formats: Live on the Webinars plan; prerecorded sessions that run like live on Webinars Plus and Events
- Integrations: HubSpot, Marketo, Salesforce, Eloqua, and Pardot, plus 300+ apps in Zoom’s marketplace
- Pricing: Webinars from $66.67/month billed annually ($89 monthly); Webinars Plus from $82.50/month billed annually ($99 monthly, per Zoom’s pricing page)
Pros
- Chat, polls, Q&A, and reactions work even in 100,000 attendee webinars.
- SOC 2 Type 2, GDPR, and SSO through SAML 2.0 come on every plan.
- Verified nonprofits get 50% off Zoom Webinars.
Cons
- Simulive, backstage, and breakout rooms need Webinars Plus or Events.
- The base Webinars plan streams at 720p; Plus and Events reach 1080p.
- The host needs a paid Zoom Workplace license on top of the webinar plan.
Comparing Zoom with everything else? Our guide to the best Zoom webinar alternatives goes deeper.
2. GoTo Webinar
GoTo Webinar charges per organizer seat and includes simulive events on every plan. That makes it a strong fit for recurring training, town halls, and department events.
- Best for: Recurring training, town halls, and simulive sessions
- Capacity: 500 participants on Reach, 1,000 on Elevate, and 3,000 on Complete, which can also stream live to unlimited attendees
- Formats: Live, simulive, and prerecorded webinars, plus a Webcast Mode
- Integrations: HubSpot, Marketo, Oracle Eloqua, Salesforce Pardot, Cvent, and Zoho, among others
- Pricing: Reach $59/mo billed annually ($69 monthly) with 1 organizer seat; Elevate $103/mo billed annually ($129 monthly); Complete is custom. Free trial available.
Pros
- Automated email reminders, polls, and live Q&A come on every plan.
- Elevate adds AI summaries, transcripts, and cloud recordings.
- Complete supports paid events, certificates, and registration source tracking.
Cons
- Cloud recordings, custom branding, and breakout rooms start at Elevate, not Reach.
- Each extra organizer who runs separate sessions needs another seat.
- Streaming to unlimited attendees is a Complete plan feature.
3. ON24
ON24 is an enterprise webinar and engagement platform for B2B marketing teams. Cvent completed its acquisition of ON24 on April 1, 2026, according to an SEC filing, and says it plans to keep investing in the platform.
- Best for: Enterprise B2B demand generation
- Capacity: Not published
- Formats: Live, simulive, and on demand webinars
- Integrations: HubSpot, Marketo, Oracle Eloqua, Salesforce Marketing Cloud Account Engagement, Cvent, SugarCRM, and Veeva CRM
- Pricing: Custom quote only
Pros
- Native connections to the marketing automation tools enterprise teams already run.
- Simulive and on demand formats let you prerecord and still reach people on your schedule.
- Backed by Cvent, which says it will focus on AI and enterprise grade reliability.
Cons
- No public pricing, so you need a sales conversation to compare costs.
- It’s built for enterprise programs, so it’s more platform than most solo creators need.
4. BigMarker
BigMarker is a webinar and virtual event platform built for marketers. It puts live, simulive, evergreen, and on demand formats in one place.
- Best for: Summits, virtual events, and evergreen lead funnels
- Capacity: Up to 1,000 live attendees on Basic, 10,000 on Enterprise, and to 500,000 attendees on Enterprise +
- Formats: Live, simulive, evergreen, and on demand; host from BigMarker’s studio or bring your own RTMP stream
- Integrations: Salesforce, HubSpot, Marketo, Eloqua, Pardot, Microsoft Dynamics, and ActiveCampaign, plus Zapier and webhooks
- Pricing: Custom quote on all three plans (Basic, Enterprise, and Enterprise+); free trial available
Pros
- Evergreen webinars run whenever someone lands on your page.
- Webinars can stream to Facebook and YouTube.
- BigMarker offers a CRM integration guarantee on its top service tiers.
Cons
- No published prices on any plan.
- Simulive, webinar series, and ticketing sit on Enterprise, not Basic.
5. Demio
Demio is browser based webinar software built for marketing teams, so attendees join without downloading anything.
- Best for: Marketing and demand generation teams
- Capacity: 50 attendees on Starter; Growth rooms of 150, 500, 1,000, or 3,000
- Formats: Live and series webinars on Starter; automated and on demand from Growth
- Integrations: HubSpot, Salesforce, Marketo, ActiveCampaign, Mailchimp, and Zapier
- Pricing: Starter from $45 a month billed annually ($63 monthly) for one host; Growth and Premium are priced per host by room size; 14 day free trial
Pros
- Polls, handouts, featured actions, and engagement analytics come on every plan.
- Annual billing saves about 30% over monthly.
- Premium adds custom domains and 10 hour sessions.
Cons
- No free plan, and the trial is limited to 20 attendees and 1 hour sessions.
- Starter has no automated webinars and caps sessions at 3 hours.
- Native HubSpot, Salesforce, and Marketo connections sit on higher tiers.
6. Livestorm
Livestorm runs entirely in the browser and has a free plan for evaluation, so you can try it before you pay.
- Best for: Teams that want no-download webinars and pay-as-you-attend pricing
- Capacity: Up to 3,000 live attendees per event on paid plans
- Formats: Live, on demand, and automated webinars
- Integrations: HubSpot and Zapier on Pro; Salesforce, Marketo, Pardot, and Microsoft Dynamics on Enterprise
- Pricing: Free plan with 30 attendee credits a year; Pro is billed per attendee credit, with unlimited team members and events; Enterprise is custom
Pros
- Attendees join from any browser, with nothing to install.
- You only pay for people who actually attend. No-shows and your own team members don’t use credits.
- Sessions run up to 4 hours on Pro and up to 12 hours on Enterprise.
Cons
- The free plan is built for evaluation: 30 attendee credits a year and 30-minute events.
- Salesforce, Marketo, and other CRM integrations need the Enterprise plan.
- Restreaming and RTMP input come as add-ons.
7. WebinarJam
WebinarJam is built for live sales webinars and launches, with room for up to 5,000 attendees on its top plan.
- Best for: Creators running live launches and sales webinars
- Capacity: 100 on Starter, 500 on Basic, 2,000 on Professional, and 5,000 on Enterprise
- Formats: Live and hybrid webinars (a prerecorded video inside a live room); automated webinars run through its sister product, EverWebinar
- Integrations: ActiveCampaign, AWeber, Kit, Drip, GetResponse, Kartra, Keap, Mailchimp, Ontraport, and Zapier
- Pricing: Starter $39, Basic $79, Professional $229, and Enterprise $379 a month, billed annually; 14 day trial for $1
Pros
- A Panic Button moves you and your attendees to a fresh room if something breaks, on select plans.
- Automatic recordings with Replica Replay mirror what happened in the live room.
- You can sell access with paid webinars and password protected rooms.
Cons
- Session length caps run from 1 hour on Starter to 4 hours on Enterprise.
- Automated webinars need EverWebinar, a separate product.
- Its listed native integrations center on email marketing tools, not CRMs like Salesforce.
8. ClickMeeting
ClickMeeting is an all in one platform with standout tools for teachers, trainers, and anyone selling tickets to webinars.
- Best for: Education, training, and paid webinars
- Capacity: Live and Automated plans from 50 to 1,000 attendees; Enterprise events up to 10,000
- Formats: Live webinars and meetings, plus automated recurring and on demand webinars on the Automated plan
- Integrations: HubSpot, Pipedrive, Keap, GetResponse, Moodle, Slack, Dropbox, and Zapier, plus PayPal, Stripe, and PayU
- Pricing: Live and Automated plans priced by attendee tier; annual billing saves up to 20%; 14 day free trial for 25 attendees, no card needed
Pros
- Edu mode keeps attendees from seeing or hearing each other until the presenter invites them in.
- You can sell tickets and issue certificates of attendance.
- Webinars can stream to YouTube, Facebook, or LinkedIn, and a paid add on multistreams to up to 5 platforms.
Cons
- Recording storage is capped at 6 hours on Live and 10 hours on Automated.
- Webinars allow up to 8 cameras and microphones on at the same time.
- The free option is a 14 day trial, not a permanent plan.
9. WebinarNinja
WebinarNinja, now part of ProProfs, covers live, automated, series, and hybrid webinars and bills per attendee.
- Best for: Coaches, educators, and small businesses
- Capacity: Self serve plans up to 1,000 attendees; larger events need a quote
- Formats: Live, automated (scheduled, recurring, or watch now), series, hybrid, and paid webinars
- Integrations: HubSpot and Mailchimp, plus 1,000+ apps through Zapier
- Pricing: From $0.60 per attendee per month on annual billing; 14 day free trial
Pros
- Five webinar formats, including recorded multi lesson series.
- CourseNinja is included for live and on demand courses.
- Landing pages, email notifications, polls, and offers are built in.
Cons
- Costs rise in step with your audience size.
- Events above 1,000 attendees need a custom quote.
- There’s no permanent free plan.
10. Microsoft Teams Webinars
If your company already runs on Microsoft 365, Teams webinars may already be included in your plan, with registration and reporting built in.
- Best for: Organizations already on Microsoft 365
- Capacity: Up to 1,000 attendees; Microsoft’s town hall format handles larger broadcasts
- Formats: Live webinars, public or private
- Integrations: Runs inside Microsoft Teams; registration and attendance reports can be downloaded
- Pricing: Included with select Microsoft 365 plans
Pros
- Registration supports capacity limits, custom questions, branded themes, and presenter bios.
- Reports show registrations, cancellations, attendance, and time in session.
- External attendees wait in a lobby until you let them in.
Cons
- There’s no automated or simulive format, so every session needs a live presenter.
- In public webinars, attendees can’t turn on their mics or cameras, which limits audience interaction.
- Extras like live translated transcription and editable email templates need a Teams Premium license.
- Your IT admin’s settings decide whether you can run public webinars.
That’s the full lineup. Now let’s match tools to the most common situations.
Best Webinar Platform by Use Case
The best webinar platform is the one built for your situation. Use this table to jump straight to a shortlist, then read the notes below.
| Use case | Start with | Why |
|---|---|---|
| Small business on a budget | WebinarJam, Demio, WebinarNinja | Entry plans from $39 and $45 a month billed annually, or pay per attendee |
| Teachers and education | ClickMeeting, Microsoft Teams | Edu mode, Moodle integration, and certificates; Teams if your school runs on Microsoft 365 |
| Free to start | Livestorm | Free plan with 30 attendee credits a year and 30-minute events |
| Automated and evergreen | GoTo Webinar, BigMarker, ClickMeeting | Simulive on every GoTo plan, evergreen webinars on BigMarker, and an Automated plan on ClickMeeting |
| Paid webinars and courses | ClickMeeting, WebinarJam, WebinarNinja | Built in ticketing or paid webinar options |
| Enterprise events | Zoom Webinars, ON24, BigMarker | Large audiences and enterprise integrations |
Best Webinar Software for Small Business
Start with WebinarJam if you run live launches. Its Starter plan costs $39 a month billed annually for 100 attendees. Pick Demio if you want a browser based room and a path to automation, from $45 a month billed annually. If your audience is small and steady, WebinarNinja’s per attendee pricing keeps costs tied to real turnout.
Best Webinar Platforms for Teachers and Education
ClickMeeting is the strongest fit for classrooms, with Edu mode, a Moodle integration, and certificates of attendance. If your school already uses Microsoft 365, test Teams webinars before you buy anything new. For multi lesson courses, WebinarNinja’s series webinars are worth a look.
Best Free Webinar Platforms
Livestorm is the pick for a free start. It’s meant for testing, with 30 attendee credits a year and events capped at 30 minutes. Most other tools here offer trials instead, like ClickMeeting’s 14 day trial for 25 attendees and Demio’s 14 day trial for 20.
Picking the right room is half the job. The other half is reaching people who never enter it.
Reach More Viewers: Stream Your Webinar Beyond the Room
To reach viewers beyond the webinar room, stream the same session to social platforms and your website at the same time. Several live webinar platforms can push a stream to a few outside channels, but by default your audience is whoever registered and showed up.
That gap is real. Univid data cited in Zoom’s 2026 webinar attendance guide puts the average live attendance rate at 49%, and total attendance, including replays, at 57%. Even Zoom’s own live streaming guide says its livestreaming supports one destination at a time and suggests pairing its custom RTMP feature with a third party multistreaming service.
That’s where OneStream Live fits. It isn’t a registration and polls webinar tool. It works alongside the one you already use:
1
Send your webinar to OneStream Live. Use Encoder Streaming to bring in Zoom, OBS, or any compatible encoder over RTMP. Using Zoom? Follow our step by step Zoom multistreaming guide.
2
Multistream it to 45+ destinations. Go live on YouTube, LinkedIn, Facebook, and more at the same time.
3
Give it a home on your website. Launch a branded event page with Custom Websites, or embed the stream on any page with Stream Players.
4
Replay it for people who missed it. Upload the recording and schedule it with prerecorded streaming up to 60 days in advance.
Our Verdict: Picking Your Webinar Platform
There’s no single best webinar platform, only the best fit for your audience and format. Use the comparison table to narrow the field, read the reviews for your shortlist, then run the five questions.
Here’s the quick recap. Small businesses can start with WebinarJam, Demio, or WebinarNinja. Teachers and trainers should try ClickMeeting. Teams that want a free start should test Livestorm. Enterprise teams should compare Zoom Webinars, ON24, and BigMarker. Microsoft 365 organizations should try Teams webinars first.
Whatever you choose, don’t let your webinar stop at the edge of the room. Multistream it, put it on your site, and replay it for everyone who missed it live. Revisit this webinar platforms comparison before you renew, because plans and prices change often.
Frequently Asked Questions
What are the top 10 webinar platforms?
Our webinar platforms comparison covers 10 widely used tools: Zoom Webinars, GoTo Webinar, ON24, BigMarker, Demio, Livestorm, WebinarJam, ClickMeeting, WebinarNinja, and Microsoft Teams Webinars. Each fits a different need. ON24 and BigMarker suit enterprise events, Demio suits marketing teams, and ClickMeeting suits education and paid webinars.
What is the best and most affordable webinar platform?
For small budgets, start with WebinarJam, which begins at $39 a month billed annually, or Demio at $45 a month billed annually. Livestorm has a free plan for testing, with 30 attendee credits a year and 30-minute events. If your company already pays for Microsoft 365, check Teams webinars first, since select plans include them.
Which platform is best for live webinars?
The best platform for live webinars stays reliable at your audience size. Zoom Webinars supports up to 100,000 attendees, while GoTo Webinar plans cover 500 to 3,000 participants. To reach viewers outside the room too, send your webinar to a multistreaming tool like OneStream Live and broadcast it to 45+ platforms.
What is a webcast vs a webinar?
A webinar is an interactive online session with registration, live Q&A, polls, and chat. A webcast is a one way broadcast built to reach a large audience, often streamed publicly to websites and social platforms. Multistreaming tools like OneStream Live can broadcast one session to 45+ destinations at once.
How long should a webinar be?
Most webinars run 30 to 60 minutes, including time for questions. Shorter 20-minute sessions work well for product demos and quick expert talks. Match the length to your topic and leave at least 10 minutes for Q&A.
OneStream Live is a cloud-based live streaming solution to create, schedule, and multistream professional-looking live streams across 45+ social media platforms and the web simultaneously. For content-related queries and feedback, write to us at [email protected]. If you have a story to share about your live streaming experience with OneStream Live, we would be glad to feature it. You're also welcome to Write for Us!
