Starting a podcast is exciting until you hit rock bottom with traffic. Even with high-quality content on your podcast channel, the number of views can often be quite lower than expected. What your channel needs at this point is a solid and foolproof podcast advertising strategy to boost engagement.
In this Article:
As a creator, this is where you wear a marketer’s hat and try to bring in as many viewers as possible to your channel. We have some tricks and tips to help you boost the views on your podcast channel. Read on to learn and implement those best practices in your podcast marketing strategy.
Top 5 Podcast Advertising Tips
1. Prep for Best Podcasts
This first tip is as important for a seasoned podcast creator as it is for someone who’s going to launch a new one. Before you launch your podcast, it’s best to start with some preparation.
Start by understanding your audience. You can create a profile of listeners who listen to you. Ask yourself the following questions to understand who your audiences are—
- What’s the average age of your listeners?
- Ask about their interest areas.
- Where do they live?
- Analyze the level of sense of humor most of your audiences possess.
- What type of job do they have?
- Their reasons for listening to your podcast.
So, how does this help? Despite the type of content you excel at, your listeners are a big part of it. Their interest, preferences, and ease of accessibility to your content are the driving forces behind your content success.
In fact, your audience can very well help you decide the format of content you must create, the tone, the use of music, and the visuals you use for promotion. Podcast advertising becomes even more effective when tailored to the right audience.
How to Start a Video Podcast? Read the Ultimate Guide Now!
2. Build a Podcast Website for Stronger Podcast Advertising
It’s good to rely on platforms like Spotify, Apple Podcast, and Instagram reels for your podcast channel. But all these platforms come with their own channels.
These platforms may be affordable, but the authority you have over your content on these platforms is limited. However, that’s not the case with a website.
Your social media channel can shut down, get deleted, or be compromised. In that case, there’s a chance of losing all of your content – but not with a website.
On the other hand, the podcast page or website lets you link your podcasts to the website, write blogs about them, and stand out in Google searches.
Most importantly, your audiences can always refer to the website and subscribe to the newsletter for updates. Also, written content available on the website offers higher credibility to your podcast advertising efforts.
3. Submit Your Show
Show submissions on different podcast apps, channels, and directories, is a good way to market your podcast channel.
Podcast directories are the best way for the audience to find you. This is the way to make your podcast show visible to as many eyes as possible.
That’s why it’s critical to make your podcast show available on different platforms. Start by choosing from the popular podcast directories as below:
- Spotify
- Apple Podcasts
- Stitcher
- Google Podcasts
These podcast apps will use your app’s RSS feed to update the podcasts as soon as you drop a new episode. Users get to subscribe to their favorite shows and download the content they want to download as per their preferences.
4. Do SEO
SEO doesn’t apply to Google and your website. As a creator, you can optimize your podcast advertising for better visibility and easier accessibility for the viewers and listeners. How?
- Make your podcast discoverable to listeners so that they can access it using any form of network (Wi-Fi or eSIM) and any type of device.
- Use your creativity to write a copy that attracts more people to click on the “Listen” button.
- Create informative and attractive podcast descriptions that discuss the podcast show in detail.
- Reference the credentials and the guests you have on the podcast to make things easier for the listeners.
- It also helps to add timestamps to break down the podcast into different segments so that the audience can easily jump to a specific portion.
- Always include a catchy and clear title for each of the podcast advertising campaigns you create.
5. CTAs are a Must
The best trick to drive traffic to your podcast channel still lies in the hands of your audience. Your listeners can take action for you and promote your podcast advertising campaign for you. All you have to do is ask. How?
The answer is CTA or Call to Action. As a content creator, you can put a Call to Action at the end of every podcast that you create. Every creator wants to get some action from their listeners. Those could be –
- Rate, review, subscribe to, and check out a specific podcast app.
- You can ask them to tweet you the questions they have.
- Joining your show’s Facebook group also helps.
- Be interactive throughout the podcast show session and talk to your audience, giving them a sense of belonging.
Be interactive throughout the podcast session and talk to your audience, giving them a sense of belonging. A conversational tone in your podcast helps attract audiences and more traffic to your platform. But how do you make your podcast engaging?
Final Thoughts
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