MozCon’s Stage Got Bigger Than the Building It Was In Because OneStream Live Became Its Official Live Streaming Partner.
Every June, the SEO and marketing world heads to Seattle. For one conference, that’s been the plan for over a decade.
MozCon is the flagship event from Moz, one of the biggest names in SEO software. It’s not a huge event with dozens of sessions running at once. It’s the opposite. One stage. Two days. No competing sessions pulling people in different directions. Just one room, learning the same thing at the same time.
Each year, MozCon brings in marketers from all over the world. In 2024, the event kept its usual format: two days, one track, back to back sessions, right in Seattle.
The people in the room aren’t casual conference-goers. They’re SEO specialists, in-house marketing leads, agency strategists, and content teams. They fly in because MozCon’s lineup doesn’t waste their time. The people on stage match that same bar. MozCon 2024’s speakers included names like Lily Ray, Wil Reynolds, Dana DiTomaso, Crystal Carter, and Andy Crestodina, twenty of the sharpest minds in search, each one there to hand the crowd something they could use the very next Monday.
That’s also the whole problem with the room. A single stage is part of what makes MozCon work so well. It’s also what makes it small by design. Only so many people can fit in Seattle for two days in June.
Here's Where OneStream Live Came In
MozCon didn’t want to change what made the event work. It wanted to remove the one thing holding it back: who got to be part of it. That’s the role OneStream Live stepped into, as MozCon’s official live streaming partner for 2024.
Being the official partner for an event like this means more than a logo on a slide. It means the room’s reach was no longer capped by four walls and a fire code.
How OneStream Live Made It Happen
A ticketed event like MozCon needs more than a camera and a solid connection. It needs the right products behind it, each built to handle the parts of a private, high stakes broadcast that can’t go wrong:
- Live Studio for full production, guest panels, and branded overlays, all run straight from the browser, with guest authentication to verify who’s joining and recording and download so the session doesn’t vanish the moment it ends
- Encoder Streaming for teams already working with professional broadcast software
- Pre-recorded Streaming for polished segments that don’t need any live variables, useful for sponsor content or segments that have to look flawless every time
- Stream Player for embedding a branded video player anywhere, a website, a landing page, wherever the audience needs to watch, with password protection to keep it restricted to paying attendees only
- Custom Websites for a dedicated site built for the live streaming event itself, fully branded and customized instead of routing viewers through a generic third party feed
What This Means For You
MozCon 2024 shows something more event organizers are starting to see. The room and the stream aren’t rivals anymore. One doesn’t replace the other. It extends it.
Whether it’s a conference, a product launch, or a private summit, the real question was never whether people want in remotely. It’s whether there’s a way to bring them along without losing what made the room special in the first place.
That’s the gap OneStream Live closes. See what it can do for your next event.
OneStream Live is a cloud-based live streaming solution to create, schedule, and multistream professional-looking live streams across 45+ social media platforms and the web simultaneously. For content-related queries and feedback, write to us at [email protected]. You’re also welcome to Write for Us!
