Using media to gain your audience’s attention is a practice as old as time. Whether it is in the form of print media like banners, billboards, or posters or in the form of video or audio media like radio marketing, video advertisements, and more, it is a great way to catch your audience’s attention. Some of these forms of marketing are used even today. In addition to this, there are many new marketing tactics used today, like social media marketing, email marketing, and more but video marketing tops the list anyway.
Among all these new tactics, social media marketing is the one that’s most commonly used. The reason for this is pretty simple, and it is that you will find almost everyone on social media, including your target audience. So the simplest way of reaching out to your buyer personas is communicating with them however they want.
This is where live stream marketing comes in. While brands can use pictures to reach out to their target audience, they don’t really spark a conversation with the person. Instead, digital marketing videos can be used to get a message across and leave room for comments or discussion. Live streaming will then further help your brand to start up that conversation or discussion.
In this Article:
📣 How Does Live Streaming Form a Part of Brand Marketing?
We have often seen brands collaborate with well-known influencers on social media. Why do you suppose this is the case? Brands can easily afford to hire models to advertise for their brands, so why would they work together with influencers? It’s quite a simple answer, really. Many people love to follow influencers and are actually interested in what they are doing. This is why brands work with them.
Oftentimes, influencers host live Q&A sessions, tutorials, and much more in their live streams. This gives people the opportunity to communicate with them. That is the whole point of a live stream now, isn’t it? This is also why influencers are always on the lookout for a good internet connection. Invest in a good connection like RCN internet to enable a smooth live streaming experience.
Additionally, the best thing about a live stream is that, as a brand, you don’t just have to rely on influencers to promote your products and services, but you can also do it yourself. Maybe there is a short-term promotion on your products/services; you can live stream this and communicate with the audience on how they can take up this offer.
📢 How Can You Use Live Streaming for Marketing?
While you now know how live streaming makes a part of brand marketing, the question is how you can use it for brand marketing. So, let’s take a look!
👉 Interviews with Industry Professionals
Depending on the industry your brand belongs to, you can invite and interview industry professionals about different stuff. For example, a bookstore hosts an interview with an author asking about their latest book. This also helps to enhance brand credibility.
👉 Q&A with Experts
In the point above, we suggested that you can invite industry professionals. In this point, by experts, we mean bloggers, influencers, and celebrities. For example, a big cosmetics brand could invite celebrities and have them talk about the products they use (from their brand) and why they like them. To make it even more interactive, you could choose questions asked by the audience.
👉 Live Product Tutorials
Show the audience how they can use your products and why they need them. For example, a food brand invites a chef to make something using their products and share the recipe along the way. One thing you will need to be careful of is blatantly promoting your brand for everything. Be a little more natural about it and promote your product indirectly.
👉 Product Unboxing Videos
Many bloggers and influencers film many unboxing videos for their newest bags, perfume, and so much more. Oftentimes, they even do a shopping haul and then unbox the items for their followers. You could do the same with your latest or most popular items. For example, a tech company unboxes its newest phone model and talks about the specifications. This also helps to create and raise brand awareness.
👉 Behind-the-Scenes Glimpses
Filming digital marketing videos or going live to show your followers the behind-the-scenes of an important shoot or some event is also another way to connect with your audience. This gives the audience a chance to glimpse into the making or organizing process of the event. For example, a café is preparing for Halloween, and we get to see all the spooky decorations being put up, the staff deciding their costumes for the day, and the Halloween-themed baked goods being made!
📲 What Live Streaming Apps Can You Use?
Due to the popularity of live streaming, you will find plenty of social media platforms that offer the live streaming feature now. Some of the apps you can use to live stream include, but are not limited to:
✅ YouTube Live
✅ Facebook Live
✅ Instagram Live
✅ Twitter Live
✅ LinkedIn Live
Do you know you can simultaneously go live on all these platforms? With OneStream Live, you can multistream on 40+ social media platforms, including Facebook, YouTube, Instagram, Twitter, LinkedIn, Vimeo, and more, all at once. You can also embed your live streams on your website seamlessly with OneStream Live embed player and reach out to a wider audience.
💻 How Are Other Brands Using Live Streaming for Marketing?
As we said before, live streaming has become a common video marketing tactic for many brands. Believe it or not, some of the biggest brands in the world use live streaming to reach their audience and convey messages. Take the example of these brands that use live streaming.
Nike takes advantage of this live-streaming feature on many social media platforms and uses it to inspire people. You might have already seen that Nike advertisements usually have some sort of inspiration for people to work toward what they want. Similarly, they host live sessions to spread the same message and inspire people to do what they want.
Nestle uses their social media pages to live stream and highlight issues about the environment. You will find that they will update their social media with informative content and product updates, and this is also what they will spread or talk about on their live streams.
👉 Mac Cosmetics
Mac Cosmetic uses its live streaming platform to share makeup tutorials. They invite different celebrities, who in turn offer makeup tutorials to the followers using Mac products. They can even talk about why they love to use this brand over others, and of course, this is all good publicity.
🚀 Finishing Up
Live streaming requires a good internet connection, whether you are filming from home or you are doing it at the office. Since you are on-air, you need to have a good connection to see the audience’s comments and communicate with them. So, if you are thinking of upgrading your connection, click here. Look for the perfect plan with the right internet speed, and you are good to go!
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