Video content is an essential aspect of digital marketing. Many businesses are adopting live streaming tools to make their marketing campaigns more competitive. The number of digital video viewers is constantly growing. According to Statista, it will reach nearly 3.5 billion by the year 2023. So, if you haven’t yet harnessed the power of live video content, it’s time to revamp your marketing campaigns, keeping them more aligned with the current marketing trends.
But first things first. You need to set up a pro sales team that will take your sales revenue to the desired targets. Then you need to factor in live sales into your sales strategy to boost conversions. This blog will guide you through the process.
In this Article:
💹 Setting up & Managing a Pro Sales Team
Your business success inherently depends on your sales team. So when running a successful business, make sure you hire good sales professionals. Additionally, offer some Sales Training to your sales team, helping them to excel in their roles and stay updated with recent market trends.
The sales team works closely with customers and requires organized communication methods. Email is commonly used for this purpose. Accordingly, it’s important to make professional-looking email templates. Today it could be done with an online platform. Mailchimp is one of the well-known platforms, but there are numerous other alternatives to Mailchimp that can help your emails stand out and be attractive. They are easy to use and offer a lot of tools for free.
Another tool to establish more efficient email marketing is a shared inbox. There are numerous advantages of using a shared inbox, such as ensuring timely responses and customer satisfaction, fostering collaboration, tracking and reporting on email metrics, etc.
Moreover, many shared inbox solutions integrate with CRM systems and other sales tools, which assist sales teams in tracking interaction, maintaining records, accessing customers’ information, and much more.
Your Sales team also should solicit feedback from customers and conduct market research. For these purposes, they can also create a survey online. Many free survey makers are available, so it is a very cost-effective tool.
Time management is also crucial for the sales team. You may wonder why is time management so important for sales professionals. Often they have to do multiple tasks and can handle everything successfully by prioritizing their activities and avoiding wasting time.
💰 Exploring Live Sales
Live video streaming is a top tool for many digital marketers, as it has the incredible capability to boost brand visibility and sales revenue. Live streaming is affordable and accessible. All you need is a smartphone and social media platforms like Facebook, Instagram, YouTube, etc. Professional live streaming applications like OneStream Live make it possible to live stream on multiple streaming platforms simultaneously.
It goes beyond saying that live streams have a higher engagement rate than any other form of content, be it blog posts or images. They give people a sense of immersion. By watching a live stream, people can consider themselves actively participating and experiencing the event in real time. You can seek immediate feedback from the audience, answer their questions in real-time, monitor reactions, and so much more.
Most importantly, live streaming is a major boost for online sales. With its real-time and interactive nature, live streaming provides an unparalleled platform for businesses to engage with their target audience and drive conversions like never before. Businesses can effectively demonstrate their features, benefits, and utility to viewers by showcasing products or services in action through captivating live broadcasts.
Moreover, live streaming empowers businesses to establish direct and meaningful connections with their audience. Through live chat features and interactive elements, viewers can actively participate in the experience, asking questions, seeking clarifications, and receiving immediate responses. This real-time engagement fosters a sense of community and personal connection, elevating the overall shopping experience and fostering customer loyalty.
More interestingly, live streaming offers a sense of urgency and exclusivity, tapping into the psychology of FOMO (Fear Of Missing Out). Limited-time promotions, flash sales, and exclusive discounts create a sense of excitement and drive viewers to make instant purchase decisions.
💡 Pro-Tip: Showcase and sell your products online using OneStream Live’s Live Sales feature. You can live showcase your products during live streams, add product descriptions and price tags, and even share purchase links for a smooth live shopping experience for your customers.
🎯 Ideas to Increase Sales with Live Streaming
👉 Host Events on Social Media
Hosting the event on social media should be your top priority, and choosing the right platform. You can drive sales using your profiles if you have an active social media network. Events are also a good option to expand the audience. Some social media like TikTok or YouTube integrate with Shopify so you can tag the product from Shopify during your stream.
👉 Demonstrate your Products
Live streaming is perfect for product or service demonstration. During the live stream, you can provide details, highlight benefits and address audience inquiries in real time. Additionally, you can offer-time discounts or special offers during the streaming, effectively boosting sales.
👉 Organize Q&A Sessions
Audience inquiries help to build brand awareness and boost trust. Before live streaming, consider some potential questions you can be asked and prepare appropriately. You can increase conversion by providing the right information at the right time to the right audience.
👉 Invite Influencers
You can expand your reach by inviting influencers into your live streaming. Influencers can share their experience with your product or services. It will build credibility and drive sales.
👉 Host Webinars
Depending on the scope of your service, you can also use streaming to host webinars. By calling experts related to your niche, you can emphasize your business strengths and benefits. Webinars can be hosted on social media pages to be more accessible.
👉 Pre-Launch Sales
Live streaming is effectively used for pre-launch sales. Audiences love pre-launch sales, and they can feel special because they are part of an exclusive group. Moreover, you can maintain immediate sales when you offer limited edition pre-sales.
💭 Final Thoughts
Amongst many other marketing tools available in the market, email marketing, social media marketing, and live streaming are the win-win options. They are both affordable and efficient. It is essential to analyze the insights from your live streams to understand product demand and audience preferences better. By leveraging these tools and monitoring the data, businesses can drive sales and enhance their overall success.
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OneStream Live is a cloud-based live streaming solution to create, schedule, and multistream professional-looking live streams across 45+ social media platforms and the web simultaneously. For content-related queries and feedback, write to us at [email protected]. You’re also welcome to Write for Us!