Everyone loves influencers! But not every influencer will help your live stream reach its full potential. If you’re unsure how to find influencers who can engage your audience and improve your live-streaming events, you are in the right place.
There are so many live streams out there, and capturing high engagement and keeping your audience involved can be tough. That’s where influencer collaborations shine— a whopping 63% of 18 to 34-year-olds join in when influencers go live on social media.
In this Article:
In this blog post, we’ll explore how to find influencers for live-streaming collaborations and the best way to find influencers, including the benefits of multistreaming and measuring the impact of your partnerships. Let’s go!
Why Partner with Influencers for Live Streaming
Collaborating with influencers for live streaming is a highly effective way to combine your social media followers and widen your audience. Let’s look at some of the benefits of a live stream collaboration:
- Authenticity: Influencers are known for their genuine personal connection to their followers. Partnering with influencers for a live stream will get your followers to engage with and trust your content.
- Reach: Influencers have a dedicated and highly targeted follower base. Through a live stream, you can leverage that and expand your reach to a broader target audience.
- Sales Conversions: During the live stream, influencers can encourage the audience to buy your products through exclusive discounts, product displays, and tutorials. Aveda, a cosmetics company, has all the live streams on its website for visitors to watch anytime. The live stream also shows all the relevant products discussed by the expert.
How to Find Influencers for Live Streaming Collaboration
Finding the best influencers for collab with the same niche relevant to your target audience is critical for a successful collaboration. While metrics are important to ensure your content reaches a broader audience, what’s more important is someone who has experience with live streams and is confident in creating live content.
Use an Influencer Search Tool
The most reliable way to find influencers online is through an influencer search tool that lets you search influencers, analyze their profiles, and get contact emails.
Here’s a quick example of how you can find Instagram influencers using Modash — a tool with an influencer database of 200M+ creators on Instagram, TikTok, and YouTube. This is what the UI looks like:
You can add all the relevant filters to refine your search, including followers, age, gender, location, growth, and engagement rates, to find the top influencers who are perfect for your live stream.
After you run your search, you can open up a profile analysis to check each creator’s performance, audience demographics, top content, and more.
Find Directly on Social Media
You can find social media influencers by searching directly on social media platforms for those already creating live content. Look for influencers with a huge and engaged following whose content aligns with your brand values and target audience.
Try adding ‘live’ to your search as a keyword or hashtag, and check creators’ past content for live replays. You can use hashtags to be more precise — if you’re looking to find beauty influencers, you can use hashtags like #skincare, #makeuptutuorial, or #skincareproducts.
💡 Pro-Tip: Be as specific as possible when using hashtags, as millions of posts will show up with broader hashtags like #makeup or #lifestyle.
Attend Industry Events
Industry symposiums or conferences are great ways to conduct influencer research, meet influencers, get to know them, and build relationships. Look for events relevant to your industry and target audience.
One of the biggest events for digital creators, VidCon, is an annual convention for creators, executives, and online brands. It is an excellent opportunity to network with influencers and other industry professionals.
Search on Google
Google (or any other search engine) is a great way to find influencers. Type “top live streaming influencers” or “your industry + live streaming influencers,” and you will get lists of influencers already creating live content in your industry.
Once you find influencers, be sure to check influencer profiles to ensure they align with your brand and have the engagement you’re looking for.
Amplify the Impact with Multistreaming
Multistreaming your influencer collaboration means streaming your videos on multiple platforms simultaneously. Here are some of the benefits of multistreaming:
- Increased Reach: By streaming your content on multiple platforms, you share your content with whole new audiences, increasing your engagement rate.
- Diversify Revenue Streams: You can potentially earn revenue from multiple different sources, such as ad revenue, sponsorships, and merchandise sales.
- Save Time and Resources: Instead of creating different content for each platform, you can stream the same content to multiple platforms simultaneously, streamlining your content creation process.
And with OneStream Live, you can multistream on 45+ social platforms, including Facebook, YouTube, Instagram, Twitter, Twitch, LinkedIn, and more. You can also embed your live streams on your website to tap into the widest possible audience.
Next Steps - Measure, Iterate, Improve
It’s essential to measure the impact of your live stream by tracking key performance indicators (KPIs) that align with your goals. Here are some to consider:
- Views: The number of people who watched your live stream will help determine the size of your audience and the popularity of your content.
- Engagement Rate: Percentage of viewers who interacted with your live stream by commenting, sharing, or liking your content. It can help you determine the level of interest and connection your audience has with your brand.
- Conversion Rate: Percentage of viewers who took a desired action after watching your live stream, such as purchasing your product, giving your social media a follow, or signing up for a newsletter. It will help you gauge the impact of your content and influencer collaboration.
Apart from tracking metrics, brands can find it beneficial to turn their best influencer collaborations into long-term relationships through:
- Brand Ambassador Program: Building a relationship with the influencer is crucial in establishing a long-term partnership. To find influencers for your brand and nurture existing relationships, it is important to stay in touch, show appreciation for their content, and provide further opportunities for them to collaborate with your brand — all of which you can do with a good brand ambassador program.
- Offer Exclusive Perks: Offering exclusive perks, such as early access to new products, company updates, special discounts, or invitations to exclusive events, can help incentivize influencers to continue working with your brand.
- Establish Affiliate Programs: Affiliate programs can be a great way to encourage influencers to promote your brand continuously. This involves providing a commission to the influencer for all the sales generated through their unique affiliate link.
Find Influencers and Increase your Live Stream Engagement!
Collaborating with influencers is a great way to increase engagement for your live stream and put your brand in front of new audiences.
If you want to collaborate with influencers successfully, it’s essential to choose the right influencers, establish clear goals and expectations, provide support and resources, and measure the impact of your collaborations.
So, start reaching out to influencers and explore the endless possibilities of influencer collaborations for your live streams!
OneStream Live is a cloud-based live streaming solution to create, schedule, and multistream professional-looking live streams across 45+ social media platforms and the web simultaneously. For content-related queries and feedback, write to us at [email protected]. You’re also welcome to Write for Us!
