A well-written marketing script can’t be overstated. While a polished video can grab attention, it’s the script that drives the story forward.
Video has become an essential component of online marketing. It has the ability to deliver information quickly, build emotional connections, and create lasting impressions.
But writing a great script isn’t as simple as just speaking into the camera. It requires strategy, clarity, and a focus on what will truly resonate with your viewers. With OneStream Live, you can take your content to the next level, stream it seamlessly, and engage your audience in real-time, but only if your script is on point.
In this guide, we’ll walk through nine essential tips for crafting the perfect video marketing script. These tips will help you create scripts that are remembered and acted upon.
- Keep it simple: Use short, concise sentences that are easy for viewers to absorb.
- Repurpose content: Use existing content to create new video scripts and expand your reach.
- Start strong: Hook your audience early with a compelling point or problem statement.
- Focus on value: Keep your video scripts informative rather than sales-heavy.
- Practice and refine: Read your script aloud to ensure smooth delivery.
- Utilize technology: Use OneStream Live to schedule pre-recorded videos and multistream across platforms.
1. Make an Outline First
Before you even start writing your marketing script, take a step back and think. You can’t just jump in and start typing. Well-organized ideas always lead to better results.
Start by identifying the core message you want to communicate. Once you know what that is, you can build around it.
For instance, if you’re creating a video script for a product demo, your outline could include sections like the introduction, problem statement, solution, and call to action. A solid outline will make your writing process smoother, ensuring you hit all the key points without drifting off course.
An effective outline helps in structuring the content so that viewers can easily follow along and absorb your message. And if you’re working on something like a training video script, a clear structure is essential to break down complex ideas into bite-sized, understandable chunks.
2. Repurpose Old Content
Don’t let your old content sit there collecting dust. It’s time to repurpose. Repurposing is one of the most effective ways to get the most out of your existing content without reinventing the wheel.
Yes, the content may be outdated, but you can always order proofreading help or use an online rephrasing tool and have the content paraphrased and updated. Take an older blog post or even a successful YouTube video, and turn the key points into a script for a new video.
Add a few updates, tighten the structure, and suddenly, you have fresh content that resonates with both new and returning viewers. Plus, repurposing lets you stay consistent without having to start from scratch every time.
For example, if you’ve done a training video script before, consider updating it with new features, adding more relevant examples, or converting it into a live stream session using OneStream Live. This helps expand your content’s reach while keeping your workload manageable.
3. Make a Point and Hook Your Audience
The first few seconds of your video are make or break. If you don’t grab your audience’s attention immediately, they’re gone.
What’s in it for them? What’s the value they’ll get in the next few minutes? That’s your hook.
Start your script by stating a clear, compelling point that resonates with your audience’s needs or problems. For example, you could begin by addressing a common challenge your audience faces, then immediately introduce how your product or service solves that issue. The key is to be direct and intriguing.
Remember, the goal is to engage. If you start by asking a question or presenting a problem, your audience is more likely to stick around to hear the solution. This is especially critical for video marketing as you need to hook your audience right away or risk losing them to the next autoplay.
Read Blog How to Make a YouTube Intro to Engage the Audience
4. Use Short Sentences - Keep a Conversational Tone
When writing your video script, keep in mind that it should be easy to listen to. Unlike written content, videos are meant to be heard, not read. Long, complicated sentences will just confuse your audience.
Instead, use short sentences that get straight to the point. Keep your language conversational, like you’re speaking directly to your audience. To achieve this, a sentence improver can be a valuable tool for refining complex sentences into more concise and understandable forms.
This approach makes it easier for viewers to digest information, especially when they’re watching your video on the go. The KISS principle (Keep It Short and Simple) works wonders in the world of video. Avoid jargon, and aim for clarity.
However, if you do not have enough budget to hire a script writer to keep sentences concise and easy, consider getting help from a summarizing tool. It will automatically shorten your given sentence by eliminating all the unnecessary details.
5. Adjust to Your Audience
Understanding your audience is the key to creating a script that resonates. Video marketing scripts are not one-size-fits-all. Different platforms, audiences, and even time zones affect how your message should be delivered. What works for YouTube may not work for Instagram, and what resonates with an American audience might not hit the mark in India or the UK.
For example, if you’re targeting a business audience on LinkedIn, your script should focus on industry pain points and professional solutions. But for a younger, more casual crowd on TikTok, you’ll want to keep it light, fun, and relatable. This is why adjusting your video script to match your audience’s expectations is crucial
Using a live streaming service like OneStream Live allows you to schedule your content and control when it reaches your audience, making it easier to adjust for different time zones or live events. You can also pre-record content and schedule it to play at the optimal time, ensuring it aligns with when your audience is most active.
6. Do Not Focus on Selling
Aggressive sales pitches just don’t work anymore. Instead, your marketing script should focus on the value of your product or service, rather than just pushing for a sale.
When creating a video script for a YouTube video, for example, talk about the problem your product solves, the benefits it brings, and how it fits into your audience’s life. Rather than pushing for an immediate purchase, let your viewers know that your offering is a solution they need. This subtle approach is much more effective at building long-term trust and ultimately, conversions.
Instead of bombarding your audience with sales talk, highlight the social proof, like customer testimonials or real-life examples of how your product works. It’s all about creating a conversation and positioning your product as an integral part of your audience’s solution, not just a quick fix.
7. Practice Aloud
Once your video script is ready, it’s time to practice. But this isn’t just about reading the lines in your head; you need to practice aloud. This helps you get a feel for the flow of your script, ensures it sounds natural, and allows you to identify any awkward phrasing before you hit record.
Reading your script out loud will help you catch any sentences that feel too long or complicated, and you’ll be able to adjust them to sound more conversational. You’ll get a better sense of pacing and timing, and you’ll avoid sounding robotic when delivering your lines on camera.
For added benefit, practice in front of a mirror or record yourself. This can help you gauge your body language, tone, and overall delivery. It also gives you a chance to identify any areas where you might need to tweak your script further.
8. Read, Do Not Memorize
When it comes to delivering your marketing script, one of the biggest mistakes is trying to memorize everything. Instead, keep your script in front of you and read it aloud. This will save you time and reduce stress because you won’t have to rely on your memory alone.
Reading the script also helps you sound more fluid and natural, avoiding any stilted or awkward moments. You can also adjust your delivery based on the pacing and tone of the script as you read through it. Rather than over-rehearsing, focus on sounding authentic and relaxed.
To streamline your delivery and maintain eye contact with your audience, use OneStream Live’s Teleprompter. By displaying your script directly on your screen, you can keep your eyes on the camera while still following along with your script. It allows for smooth delivery without needing to glance down at notes or rely on memorization, giving you more freedom to engage with your audience confidently.
9. Be Creative With Technology
The right tools can elevate your video content from good to great. It’s all about using the right features to add personality, polish, and efficiency to your work.
For example, if you’re working with pre-recorded content, platforms like OneStream Live allow you to schedule and stream it as live, giving your audience the sense of spontaneity, even if the content is prepped in advance. This is a huge time-saver, especially for businesses looking to keep a consistent content flow without having to constantly go live.
Adding engaging visual elements can also boost your content’s impact. Experiment with overlays, animations, and transitions that keep the viewer’s attention while helping to highlight key messages from your video script. Keep things dynamic by incorporating relevant branding or call-to-action elements to encourage interaction from your viewers.
Conclusion
Creating marketing scripts is crafting a compelling story that captures attention, engages viewers, and encourages them to take action. A well-written script can make all the difference in how your audience perceives your brand.
With tools like OneStream Live, the ability to pre-record and schedule broadcasts, engage your audience with interactive elements, and repurpose content, you can streamline your video production process and focus on delivering value. Remember, you have to create meaningful content that resonates with your audience and encourages them to take the next step.
By following these tips, you can ensure that your scripts are sharp, clear, and tailored to your audience, all while making the most of the technology available to you.
FAQs about Writing Marketing Scripts
Start with a clear objective, craft a strong hook, highlight key benefits, include a call to action, and keep the language engaging and concise.
Focus on storytelling, keeping it audience-centric, using simple language, and ensuring the script flows logically with a clear message.
Keep the intro brief, focus on one key message, and end with a strong call to action. Stick to one central point and make every second count.
Break it into segments: intro, problem, solution, and conclusion. Maintain a steady pace and allow room for a detailed call to action without overloading the content.
The best software for writing video scripts includes Final Draft for professional formatting, Celtx for collaboration, WriterDuet for real-time teamwork, Scrivener for organizing long-form scripts, and Trello/Notion for idea organization.
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