Most of us have not been aware of the benefits of live streaming in the past few years. But in this digital world, live streaming has many benefits for businesses and social media; we should take advantage of them. A new world exists for events, church services, gaming sessions, meetings, and conferences. Be it high-profile influencers or business tycoons, live streaming is flipping the entire content production landscape and consumer consumption patterns.
What are the benefits of live streaming? Reach the right audience, increase visibility, and grow your presence.
How does pre recorded live stream help? Stay consistent and stream without going live manually.
What are the live streaming benefits for business? Boost sales, engage in real time, and build trust fast.
How to go live on all platforms easily? Use OneStream Live for multistreaming, branding, and automation.
Top 7 Benefits of Live Streaming
Reach Highly Targeted Niches
The most commonly cited benefit of social media live streaming is the increased outreach to the potential audience. Interestingly enough, live streaming allows reaching out to highly targeted niches, primarily because viewing live streams requires more commitment from followers.
They must tune in to your streaming destination on your streaming time, regardless of whether it is the best time for them. This then applies an automatic filter that keeps unrelated audiences away and the targeted audience hooked to your streams.
Social media live streaming isn’t limited by geography. A corporate live streaming event can reach employees worldwide, and a personal live streaming session can even reach a nomad at the North Pole, so anyone with an internet connection can watch.
Cost-Effectiveness
Live streaming marketing is relatively less costly than professionally recorded videos and footage. It is incredibly cheap! Better put, it’s free!
You don’t need any special equipment, hardware, software, or streaming gear to go live. All it takes is a laptop with a camera and an active account on your desired streaming destination, such as Facebook.
Can’t afford a laptop? A smartphone works equally well! Hence, live streaming is a cost-effective and highly accessible strategy for anyone anywhere. It is also more time-efficient than other content strategies, such as writing a blog post or a comprehensive art.
Streaming on social platforms is free, which lowers the barrier for small businesses and creators. Even for corporate live streaming events, the cost is lower than organizing physical conferences or producing polished videos. You save on venue, travel, and equipment by broadcasting online.
The bottom line: live streaming delivers huge marketing impact for little to no cost. It offers big streaming benefits on a lean budget.
Real-Time Engagement
One of the primary reasons live streaming has always made headlines in content marketing is its ability to offer real-time user engagement. Go live on all platforms that will engage your audiences so they can directly converse with their favorite brands or idealized influencers.
When reading a blog post, you’re reading a work of the past. But you interact with the streamer in real-time while watching a live stream.
Many business enterprises use live streams to offer interactive Q&A sessions, virtual office tours, and live customer support. If your content is exciting and engaging, your live video streams can quickly whip up online interaction.
Revenue Opportunities
Interacting with potential clients opens up new revenue-generation opportunities for businesses. The easiest of these is to charge subscriptions to view your streams. Don’t forget that if your stream were a physical event, you would have charged both an admission fee for the physical attendees and another for online attendees. Or, you can charge a Freemium; instead of giving away your entire content for free, a freemium will allow viewers restricted access to your streams, who must pay to watch the whole stream.
Similarly, churches, worship houses, and non-profit organizations can seek online donations during live events. Also, you can monetize your live streams through sponsorships and collaborations with advertising agencies and digital marketers.
Content creators on platforms like YouTube or Twitch can earn through donations, Super Chats, or paid memberships during streams. The live streaming benefits for business here are clear real-time interaction that can directly lead to sales and contributions. By engaging viewers live, you create opportunities for instant revenue that pre-recorded content might miss.
Sales Conversions
In the end, it’s the dollars that matter the most. Live streams are proven to provide better sales conversion than any marketing tactic. eCommerce businesses are increasingly deploying live streaming to sell their products and services through integrated promotional offers on their live streams.
The online video market is a billion-dollar opportunity:
- Use pre-event teasers and notifications to create a buzz of excitement.
- Host events and product launches to showcase products and create awareness
- Offer ‘Buy Now’ discounts to bank-impulsive buyers.
- Organize competitions and live auctions to compete with rivals.
- New content ideas for live streaming will help you to increase your conversation rate.
Brand Recognition and Awareness
Today, an average digital marketer is intrigued by the question, “Why is live streaming important for brands?” Here’s why:
- Authenticity: Live video streams add a humanized and personalized element to your brand. Despite the stutters and stumbles, the viewers enjoy a genuine experience, making the content more relatable and authentic.
- Interaction: Customers interact with their favorite brands in real-time, which makes customer relationship management even more dynamic and productive. Facebook Live’s research suggests that users are three times more likely to watch and ten times more likely to comment on a live video stream than pre-recorded footage.
- Community building: Viewers can leave comments, share feedback, and establish a long-term relationship with your brand through live interaction. This interaction can develop a sense of community, improving their overall experience.
- Transparency: When brands respond to viewers’ queries in real-time, they demonstrate their commitment to transparency. A live demo or a live tour can cement high trust in the brand.
Ability to Repurpose Content
While this benefit is generic to any content, live video broadcasts can be easily repurposed to meet desired objectives. Easily put, they can be easily transformed into other forms of content. Be it an infographic or a reproduced YouTube video – the opportunities are limitless:
- Create a highlight reel for easy access for new viewers.
- Use stills for promotional content.
- Make teasers for subsequent events.
- Many brands publish a full transcript or write a blog post based on the live session to capture search traffic (great for SEO and AEO).
- If you stream a webinar or Q&A, you can later upload it as an on-demand video or even a podcast episode.
The options are endless. Even a pre recorded live stream can be saved and reused similarly. The ability to recycle your live content into other formats means every stream has a long tail of value. It multiplies your reach without requiring a lot of extra work.
Why Use a Professional Live Streaming Service?
While live-streaming video content has several benefits, a professional live-streaming service has many advantages, and live streaming has become an essential tool for businesses and individuals alike. Setting up your live stream requires the technical skills and experience that an average business or individual needs to gain. A professional streaming platform like OneStream Live makes it easier to broadcast your videos to multiple social media and the web with just a few simple clicks.
- Superior Quality: Professional live streaming services offer higher video and audio quality than free platforms.
- Reliable and Stable Streaming: You benefit from reliable and stable streaming with professional services. They offer dedicated servers and robust network support, minimizing the risk of interruptions, buffering, or downtime.
- Customization and Branding: You can incorporate your logos, graphics, and other branding elements into your stream.
- Enhanced Security: Security is a significant concern, especially for businesses. These measures ensure that your content is protected from unauthorized access and piracy.
- Advanced Analytics: These insights allow you to fine-tune your broadcasts and tailor your content to meet your audience’s needs better.
- Technical Support: Technical issues can arise anytime during a live broadcast. This support ensures that your stream runs smoothly and promptly addresses any problems.
- Scalability: As your audience grows, you need a streaming solution that can scale with you. These platforms ensure you can reach a larger audience without worrying about technical limitations.
In short, a professional live streaming service offers the reliability, features, and support needed for serious streaming. It’s an investment that pays off in quality and viewer experience and often in better monetization opportunities.
What are the Benefits of Live Streaming with OneStream Live?
If you’re looking for an all-in-one solution, OneStream Live is a professional streaming service that covers all the bases. It combines the benefits above with a suite of powerful features so you can live stream without any issue.
Here are some of the key benefits and features of using OneStream Live:
Stream to Any Audience: Public or Private
Easily live stream your public events, conferences, or private webinars. You can even invite guests into your stream for interviews or panel discussions.
Branded and Engaging Broadcasts
By using OneStream Live web-based studio, you can add your branding to your streams. Customize your stream with logos, overlays, backgrounds and ticker text to make your live video pop.
Screen and Media Sharing
Need to show a presentation or play a video clip during your stream? OneStream Live lets you share your screen or inject pre-recorded media seamlessly during live sessions. This is great for product demos, tutorials, or interactive webinars.
Multistream to 45+ platforms
Reach a greater audience by multistreaming to over 45 social media and streaming platforms at once. Go live on Facebook, YouTube, LinkedIn, Instagram (via RTMP), Twitch, and many more – all simultaneously. OneStream Live makes it easy to go live on all platforms without complex setups.
Custom RTMP streaming
Already have a unique platform or a personal live streaming server? You can configure OneStream Live with a custom RTMP destination (using a Server URL and Stream Key) to stream to virtually any platform or app. This gives you ultimate flexibility.
Cloud Uploads and Storage
You can upload your videos from multiple sources, including your computer or integrated cloud storage services like OneDrive, Google Drive, Dropbox, or Frame.io. This makes it easy to access your content library and schedule streams from anywhere.
No Software Installation Required
OneStream Live is entirely browser-based, so you can live stream with ease and convenience. There’s no complex software to install, you have to just log in online (or use the mobile app) and start streaming. This simplicity saves you time and avoids technical headaches.
Website Embedding
Extend your reach beyond social networks by embedding your live stream on any website. OneStream Live provides an embed player, so you can host the stream on your own site or blog, perfect for corporate events or driving traffic to your pages.
24/7 Customer Support
If you encounter any technical problems, a knowledgeable support team is available 24/7 to help. This means you can stream with confidence, knowing experts are ready to troubleshoot any issues in real time.
Detailed Stream Analytics
Track the performance of your live streams with built-in analytics. See essential metrics like the number of viewers, comments, and engagement over time. Understanding viewer behavior helps you refine your content strategy for even better results.
Integration with popular tools
Already using Zoom, OBS, or another production tool? OneStream Live integrates with external software and cameras. For example, you can stream a Zoom meeting out to multiple social platforms via OneStream Live, or use OBS Studio to produce your stream and let OneStream Live handle distribution. This interoperability fits into any workflow.
24/7 Live Streaming
The perfect timing of a live stream is very important but what if you live stream 24/7? You can live stream 24/7 your pre-recorded videos on YouTube using OneStream Live so you never miss any of your viewers.
Schedule Pre-recorded Live Streams
OneStream Live shines with its ability to schedule pre-recorded videos to stream live. You can create a playlist of videos and set them to broadcast at specific dates and times (even across time zones). This means you can “go live” even if you’re not physically behind the camera so that you have a consistent content output.
Multi Camera Streaming
For a professional stream multi camera puts a huge impact. You can use 4 cameras using OneStream Live so you can have multiple angles.
Captions and Subtitles
You can broaden your reach and accessibility by adding captions or subtitles to your pre-recorded videos before streaming. This is great for audiences who speak different languages or viewers who watch without sound.
Team management
If you work with a team, OneStream Live is your best solution. You can manage team members on the platform, assign roles, and collaborate on your live streaming projects. Multiple team members can prepare and execute streams together efficiently, which is ideal for corporate live streaming scenarios or digital agencies.
In summary, OneStream Live is a complete platform for live streaming marketing. It is a good choice for both content creators and businesses. You can reach more people, get better engagement, and increase conversions. The tools are easy to use and help you focus only on your content. The platform takes care of everything else.
Final Thoughts
The opportunities are waiting for you, so start streaming now. This is the right time to go live and use the benefits of live streaming. You can grow your brand or connect with your audience. Choose the right platform and keep your content consistent. Go live, stay real and build your success step by step.
FAQs About Benefits of Live Streaming
It helps you reach more people, interact in real time, and build trust with your audience.
Streaming boosts engagement, showcases products live, and makes your brand feel more personal.
It’s interactive, flexible, and creates a stronger connection with viewers.
Wider reach, instant feedback, better engagement, and ways to earn through your streams.
Yes! Viewers spend more time on live streams because they feel part of the action.
Live streams are often prioritized by platforms, giving you more visibility. Plus, viewers are more likely to share live content, helping you reach new people organically.
You don’t need expensive setups or physical venues. With just a camera and internet connection, you can broadcast to thousands, saving time and money.
OneStream Live is a cloud-based live streaming solution to create, schedule, and multistream professional-looking live streams across 45+ social media platforms and the web simultaneously. For content-related queries and feedback, write to us at [email protected]. You’re also welcome to Write for Us!
