What if you could connect with your audience in real-time, creating an authentic bond that traditional content just can’t match? Live streaming offers this opportunity, but without a well-crafted live streaming strategy, even the most enthusiastic brands can miss the mark.
From innovative live stream content ideas to effective live stream promotion tactics, let’s transform the way you engage with your audience and put your strategy live into action.
In this Article:
Ultimate Tips For a Live Streaming Strategy
Is your brand live yet? Here’s why it should be.
Set Your Goals Straight
First things first—what do you want to achieve with your live streaming strategy? Are you looking to boost brand awareness, generate leads, or engage with your community?
Setting clear goals is super important. Without them, it’s like setting sail without a compass. Know where you’re headed, and the journey becomes much smoother.
Choose a Format
Next up, decide on the format of your live stream. Will it be a Q&A session, a product demo, or perhaps an interview with an industry expert? You can also choose user-generated content, case studies, or testimonials.
The format you choose should align with your goals and resonate with your audience. Moreover, you should also select the orientation of your live stream video.
For example, platforms like YouTube and Twitch favor landscape videos, while portrait streaming is a wise option for Instagram and TikTok.
💡Pro-tip: Use OneStream Live Studio for portrait streaming to vertical platforms.
Understand Your Audience
You wouldn’t throw a party without considering your guests’ preferences, right? The same goes for live streaming.
Get to know your audience—what are their interests, challenges, and desires? By understanding your viewers, you can tailor your content to meet their needs, making your live streams more engaging and effective. Remember, you’re not just broadcasting; you’re having a conversation.
Choose Where to Stream
Picking the right platform is like choosing the perfect stage for your performance. Are your audience members hanging out on Facebook, Instagram, YouTube, or Twitch? Go where your audience is to maximize engagement.
Sometimes, going live on multiple platforms is even more beneficial to maximize reach.
Multistreaming
Speaking of multiple platforms, have you considered multistreaming? Why limit yourself to one platform when you can reach audiences across multiple channels simultaneously?
Multistreaming allows you to broadcast your live stream content ideas to various platforms simultaneously, increasing your reach without extra effort.
Use OneStream Live to make this process seamless. It allows you to multistream to 45+ social platforms and simultaneously connect with audiences across different channels.
Craft Compelling Content
Content is super important—even more so in live streaming. Plan your live stream content ideas carefully to provide value, entertain, and keep viewers hooked.
Think of your live stream as a show—what will keep your audience glued to their screens? Maybe it’s a captivating story, a how-to session, or exclusive behind-the-scenes access.
Your live streams should offer value—be it entertainment, education, or inspiration. Plan your content ahead of time, create an outline, and prepare any necessary materials.
Focus on Quality
While live streams are more forgiving than polished videos, poor audio or video quality can turn viewers away faster than you can say “buffering.” Invest in a good microphone, a decent camera, and stable internet.
Think of it this way: your live stream for brands reflects your professionalism. Your audience will thank you, and your brand will look all the more professional.
OneStream Live provides HD streaming options for its customers to make your live streams look the best from the lot!
Collaborate
Two heads are better than one, right? Collaborating with influencers or other brands can boost your visibility and your live stream promotion efforts.
It brings a fresh perspective to your content and introduces you to new audiences. Plus, it’s a great way to build relationships within your industry. As marketing guru Seth Godin once said, “People do not buy goods and services. They buy relations, stories, and magic.“
Schedule Your Events
Timing is everything. You give your audience a heads-up to tune in by scheduling your live streams. Consistency helps, too.
Just like your favorite TV show, if viewers know when to tune in, they’re more likely to show up. Plus, a regular schedule builds a loyal following over time.
💡Pro-tip: Schedule multiple pre-recorded videos for live streaming concurrently using OneStream Live’s Advanced Scheduling Feature.
Promotion Across Channels
Don’t be shy—promote your live streams across all your channels. Effective live stream promotion can significantly increase your viewership.
Promote it across all your channels—social media, email newsletters, your website, and even through word of mouth. The more you spread the word, the higher the turnout. Consider creating teasers or countdowns to build excitement.
Interact with Your Audience
One of the biggest perks of live streaming is real-time interaction. Encourage viewers to comment, ask questions, and participate.
Acknowledge them during the stream—it’s like having a chat with a friend in your living room. This engagement not only keeps viewers interested but also builds a community around your brand.
Measure Success
How do you know if your live streaming strategy is hitting the mark? After the cameras stop rolling, it’s time to look at the numbers.
Analyze metrics like viewer count, engagement rates, and conversion rates. These insights help you understand what’s working and what’s not. Remember, a thriving live streaming strategy is constantly evolving. As management guru Peter Drucker said, “If you can’t measure it, you can’t improve it.”
Refine Your Approach
Based on your findings, tweak your strategy. Maybe your audience prefers a different time slot, or perhaps they engage more with certain types of content.
Don’t be afraid to experiment and make changes. It’s all part of the growth process. Continuous improvement is the name of the game.
Repurpose Content
Why let good content go to waste? Repurpose your live streams by turning them into blog posts, podcasts, or highlight reels. This not only extends the life of your content but also reaches audiences who may have missed the live event.
Moreover, it also boosts your SEO efforts. HubSpot reports that companies publishing 16+ blog posts per month get 3.5 times more traffic than those with four or fewer posts.
Ready with Your Live Streaming Strategy?
There you have it—your roadmap to a successful live streaming strategy. By setting clear goals, understanding your audience, and delivering quality content, you’ll be well on your way to engaging viewers and promoting your brand.
So why wait? Grab your camera, and let’s start streaming!
OneStream Live is a cloud-based live streaming solution to create, schedule, and multistream professional-looking live streams across 45+ social media platforms and the web simultaneously. For content-related queries and feedback, write to us at [email protected]. You’re also welcome to Write for Us!
