Is gaming the first thing that comes to mind when you think of livestreaming? Then it’s time to rethink. This industry has moved beyond the casual broadcasts and has become the most powerful sales channel. Brands are shifting focus towards it because viewers don’t just watch streams anymore, they interact, ask questions and buy on the spot. While live sessions carry the potential for any purpose, they’re especially effective when you’re focusing on digital products to sell.
Unlike physical products, digital products sell quickly in live selling because they’re purchased instantly, and they require no shipping or inventory. However, with the ocean of digital products, streamers start wondering which ones are the most profitable digital products. To help you find the right product, we have curated a list of trending digital products in 2026. Read on to discover all the products.
- Digital products sell faster during live streams because instant delivery eliminates buyer hesitation and friction.
- AI-powered templates, micro-courses, and content creation packs are the highest-converting digital products in 2026.
- Live demos and real-time interaction create urgency that traditional sales pages can't replicate.
- High-ticket offers like coaching packages work during streams when you use scarcity tactics and demonstrate expertise.
- Multi-platform streaming with tools like OneStream maximizes reach and sales by broadcasting to YouTube, Instagram, TikTok, and more simultaneously.
What are Digital Products?
Digital products are intangible assets like PDFs, courses, templates, etc, that can be sold repeatedly with zero inventory cost. These are assets that help people with their workflows, content creation, stay on track and simplify the tasks in their daily life.
Why Live Streams Are Perfect for Selling Digital Products?
A traditional digital sales page can’t replicate the selling environment that livestreams provide. Viewers find something useful for their digital stack, and they quickly purchase without second thoughts. Instant delivery is a factor that eliminates buyer friction and hesitation, which is common in other selling channels. Other than this, live sessions allow you to persuade viewers to take quick actions with:
- Running tickers for limited-time bonuses
- Offering live-only discounts
- Displaying a countdown on your stream for a product sale
- Live Q&A sessions about the products
- Real-time feedback
These elements create scarcity and urgency that drastically increase the conversion rates.
Key Traits of Top Selling Digital Products
You have countless products to choose from, so how do you judge the potential of a digital product? The best-selling products have a few key characteristics that convert viewers quickly. Here are some digital product examples to focus on:
- A product that solves a specific problem quickly. The livestream doesn’t have room for vague promises, you need to show products that provide clear and immediate value.
- Choose products that you can easily explain during your stream or even do a live demo for your viewers. Showing your viewers how your products work and their USPs (Unique Selling Points) live allows you to close sales easily.
- Most profitable products to sell online offer a clear transformation or outcome. It could be a factor that matters for viewers, like it saves them time, helps them make money or improves a skill.
10 Best Digital Products to Sell in Live Sessions
We’ve analyzed thousands of streams on our platform, and the data is clear: the creators selling these ten items are the ones retaining viewers.
1. Agentic AI Workflows
Everyone is now used to AI-powered tools. Be it workplace, daily life, content creation, or anything else, everyone relies on AI to make their lives easier. That’s exactly what makes the agentic AI workflows the most valuable digital products to offer during livestreams. They help people automate the entire processes instead of just isolated actions, and that’s something that can grab viewers’ attention during a broadcast.
These include:
- Notion dashboards
- Automated workflows
- Pre-built agent configs
- Prompt libraries
2. Short-Form Video & Content Creation Packs
Short-form content isn’t going anywhere. Creators need fresh material constantly, and content creation packs solve that problem fast. The magic happens when you demo these live. Show viewers how you drop in a hook template or apply a preset, and watch their video transform in seconds. That’s when they get it. These products crush it on TikTok Live and Instagram Live because your audience is already focused on growing their short-form presence.
These packs usually include:
- Hook libraries
- Caption templates
- Content calendars
- Editing presets
3. Online Courses & Micro-Courses
We analyzed 50,000 streams on OneStream Live, and the data is clear: streams selling micro-courses had a 40% higher conversion rate than those selling full masterclasses. People want fast results, not homework that takes weeks to complete. Smart creators now pre-sell courses during live streams. You can offer exclusive bonuses, early access, or a discount that only live viewers get.
These include:
- 30-90 minute focused lessons
- Outcome-driven modules
- Implementation guides
- Quick-win strategies
4. Digital Planners, Journals, Interactive Playbooks & Trackers
These are the products that look good on screen. Viewers can see exactly how they’re laid out and immediately picture themselves using them. 2026 made them more powerful, with a touch of interactivity and updatable formats that evolve with the user rather than remaining static. The best part is that you can offer them in different ways. You can offer New Year planning, quarterly goal-setting, etc.
Popular ones include:
- Productivity planners
- Interactive playbooks and checklists
- Wellness journals
- Habit trackers
- Financial spreadsheets
5. Memberships & Subscriptions
This is where recurring revenue kicks in. Instead of one-time sales, you’re building a community that pays monthly. Live streams let you show off what membership actually looks like. Share wins from current members, drop testimonials, and offer founding member pricing that’s only available during the stream. That’s how you turn viewers into long-term subscribers.
These might include:
- Exclusive content libraries
- Private communities
- Monthly live sessions
- Members-only resources
6. Exclusive Live Stream Replays & Bundles
Did you know that you can actually sell the content you’re already creating? Yes, that’s what streamers are doing in 2026. If your live streams are packed with value, create a bundle for them and sell access to the replays. Bundle these replays with worksheets, templates, or implementation guides, and you just made a product people will buy.
This works especially well for:
- Training sessions
- Expert interviews
- Workshops
- Strategy breakdowns
7. Digital Coaching & Micro-Consulting
Some people believe that high ticket digital products cannot sell during livestreams. High-ticket offers can absolutely work during live streams if you place your offer in the right content. It wouldn’t make sense to offer digital coaching in a gaming stream, but it definitely will in personal development sessions. Also, micro-consulting via live streams is another great choice, creators now sell paid “Ask Me Anything” (AMA) priority spots or live audits as ticketed offers.
These include:
- 1:1 coaching sessions
- Live audits sold as tickets
- Implementation calls
- VIP consulting packages
8. Brand Asset Kits
These products are very easy to sell when you have screen-sharing demos capabilities in a broadcast. Viewers watch you customize a template in real-time and see how quickly they could do the same. In 2026, creators and small business owners are grabbing these instead of hiring full design teams. They want a professional look without the professional price tag or wait time.
Popular kits include:
- Canva template packs
- Logo kits
- Brand voice guides
- Social media templates
9. Niche-Specific Toolkits & Resources
Generic resources don’t convert as specific ones do. When you narrow down to a niche, you instantly build trust. When viewers feel like you made something specifically for their situation, conversion rates increase. They’re not wondering if it’ll work for them, they already know it will.
Examples include:
- Real estate script packs
- Fitness program templates
- Educator lesson plans
- E-commerce product description libraries
10. Digital Event Access & Workshops
Selling tickets to future events during your live streams works incredibly well. The upsell opportunities here are endless. Offer VIP access, replay bundles, or post-event coaching to extend the value and keep customers engaged.
These might be:
- Live workshops
- Multi-day training events
- Masterclasses
- Virtual summits
Where to Sell Digital Products (Top Platforms to Focus)
Now comes the real question: where to actually sell these products? People choose social media platforms based on their preferences, but there are some top platforms that are ranking the charts in 2026.
YouTube Live
YouTube Live is an excellent choice if you’re aiming to sell educational digital products. Audience on this platform expects long-form product demos and detailed explanations. Considering this, you can easily sell online courses, coaching programs, and other digital bundles here.
Instagram Live
Instagram Live brings you an interested audience because your followers already know you and trust you. This lowers the resistance and leads to quick decision-making. While Instagram is mostly known for casual content, it’s still a strong option for memberships and community-driven digital products.
Facebook Live
Brands and Businesses still utilize Facebook for niche audiences and community-based selling. Here, you have groups and loyal followers who create strong engagement. You can offer training replays and structured digital resources here.
Twitch
If your product is focused on creators or a specific niche like gaming, Twitch remains a strong option. Twitch has highly engaged viewers, and they’re likely to convert easily for the right product that solves their problems.
LinkedIn Live
If your product includes productivity, AI-powered toolkits, brand kits, courses or digital planners, then you’ve got the best audience for it on LinkedIn. The platform houses decision-makers and professionals who value expertise, credibility and practical outcomes.
Every platform we mentioned above is powerful, but for different audiences. This means your potential prospects are spread across all of them. Thus, the key here is to go live on all platforms to ensure your products go beyond just a slice of your market. You can use OneStream Live, which allows you to go live on 45+ social platforms with just one click to help you close maximum deals.
Final Words – Get the Most Out of Your Live Streams
Live streaming is a format that helps you close deals faster than any other channel when it’s done right. All you have to do is align the right digital product to sell with the right type of stream. The key is meeting your viewers in the moment when their trust, attention and excitement are at the peak. You can drive high revenue when your stream is available on top platforms with active users. Use OneStream Live to target multiple platforms without running a separate stream for each platform.
FAQs
You need to come prepared and keep people engaged. Pick a product that’s easy to show off, demonstrate what makes it valuable right there on screen, and push urgency with bonuses or discounts that only live viewers get.
The ones that convert best are AI-powered templates, online courses, digital planners, coaching packages, and memberships. If your product looks good on camera, makes sense quickly, and gives people something they can use right away, it’ll sell during a live stream.
Absolutely. Coaching packages, consulting sessions, exclusive event access—these all work if you set them up right. Use scarcity tactics like limited spots, show off your expertise during the stream, and bring in testimonials to build trust.
Most platforms let you link straight to a checkout page or use built-in payment tools. Once someone buys, you send the product instantly through email, a download link, or a membership portal.
Show up consistently and stream on multiple platforms. Tools like OneStream broadcast you across YouTube, Instagram, TikTok, and Twitch all at once, so you’re reaching way more people.
OneStream Live is a cloud-based live streaming solution to create, schedule, and multistream professional-looking live streams across 45+ social media platforms and the web simultaneously. For content-related queries and feedback, write to us at [email protected]. You’re also welcome to Write for Us!
