However you feel about the current streaming landscape, there is no denying ad revenue is not super-reliable and whole platforms can be gone overnight. If you are at least a little willing to step out of the comfort zone of a huge platform and mainstream payment processors, there’s a possible reward in more autonomy and even deeper engagement with the audience with crypto payments. Let me elaborate and give you a realistic idea of how it normally works.
Crypto payments offer lower fees than PayPal or Stripe.
Get instant, borderless payouts with blockchain.
Accept global donations with simple wallet setups.
Use tools like NOWPayments and IOXtream for easy integration.
Start small with donation links or public wallet addresses.
Crypto income gives creators more control and independence.
Why Use Crypto as a Live Streamer?
Lower Fees and Faster Payouts
Crypto proponents often mention that these distributed payment networks are less costly than banks, and it is mostly true when it comes to things like remittances. But how will this apply to you as a streamer?
Turns out, it really is even cheaper than popular payment networks like Stripe and PayPal. Blockchain network fees are normally flat instead of percentage-based, and rarely exceed $1 per transaction.
Payouts and settlements are also a step ahead of regular payment channels: crypto works 24/7 and is borderless. Instead of waiting for the bank to approve a transfer and maybe imposing a fee in the process, you receive a tip or a payout in minutes, if not instantaneously.
Global Accessibility
Relevant to the previous point, operating without borders matters not just because international bank transfers are more expensive. Accepting crypto payments lets you engage with audiences that might otherwise be out of your reach. In turn, it can also empower you to be less tied down to your current location and circumstances.
Deeper Fan Engagement
In addition to expanding the reach, you will also be able to strengthen the connection to viewers, should you so wish. Introducing an element of cost into the relationship with the audience is a double-edged sword, all things considered, but if you find that acceptable, crypto lets you do it.
It is so much more than just direct crypto payments between two parties. The so-called Web3, that is, the decentralized iteration of the World Wide Web that empowers creators instead of platforms, has social token apps specifically for this purpose. The idea is that fans earn or purchase tokens, which unlock perks or exclusive content (not the same as points because they are owned by fans directly).
Tools and Platforms for Crypto Integration
Enough about theory. What can you use to start accepting donations or earn revenue in crypto and how?
Donations
If you do not feel comfortable about plunging into a whole alternative finance world yet, donations in cryptocurrency can be a good starting point. The most straightforward option is sharing your public address(es) to receive tips in a specified coin or token, with only network fees applied.
If you do not mind using third-party services, they offer conversion between currencies, alerts, and analytics. For example, Twitch streamers can integrate solutions by NOWPayments, IOXtream and CPAY World. They provide links to embed into stream panels with streaming software (OBS, Streamlabs) or share with a Cloudbot chat command.
If you worry, would it be bothersome for your fans to get crypto payments, rest assured, it’s easier than ever. Anyone can buy crypto with Google Pay or another popular method in a jiffy with services like ChangeHero.
Decentralized Streaming
If you are serious about diversifying your income streams as a live streamer, consider Web3 streaming.
One of these platforms is Theta.tv, which distributes tokens to creators and the viewers alike. Streamlivr and DLive are other decentralized platforms with live streaming. Although these are more focused on content delivery.
To stream on these alongside your traditional platforms, OneStream Live lets you multi-stream to 45+ social platforms and the web simultaneously. It’s a powerful way to expand your reach and connect with both mainstream and Web3 audiences at the same time.
NFTs and Social Tokens
Remember non-fungible tokens? If you are looking to earn a bit or give your audience an extra way to connect, they might be your answer! Platforms like OpenSea and Magic Eden can be integrated with live streams to turn clips into NFTs and list them for trade as they happen live, adding a layer of engagement.
Social tokens, which I’ve already mentioned, can be created with services such as Rally.io and Roll. Just keep in mind that unless your audience is already well versed in crypto, it might take you some effort to educate them and let them get used to it.
Crypto Donation Integration Step-by-Step
Like I’ve said, it is best to start out small, with donations. They are also the easiest to set up, so let’s take a look.
Before you start, you will need to set up and back up your crypto wallet, but for the purposes of this guide I will focus on the next step: integrating these tools into your live stream setup.
Direct Donations
Display your public crypto address in an easily noticeable place: stream overlay, description, chat command message etc. The donors will have to copy this address to paste it in a crypto wallet app, so do not complicate it.
Donation Link or Button
This method requires a bit more effort but instead of pasting the address and juggling apps, the viewers can click and be redirected to a dedicated page that will streamline the process.
First, you will need to create an account with a payment processor and find an API key or a link readily generated for you.
Next, create an image for the donation button and upload it along with the link to your overlay (for example, on Twitch, with “Add a Text or Image Panel” in the Channel’s “About”->”Edit Panels” section). Similarly, chat commands and alerts are an option with Streamlabs and the like.
Closing Words
Although going full-crypto is not unheard of, for most of us, it would work best as a complimentary stream of income. The best part about it is that you have full autonomy, so it is not as easily taken away, not as unpredictable as ad revenue and brand deals, and not as exploitative.
So take some time to learn more about it and consider future-proofing your live-streaming career. To grow faster, you already have the right tool. Use OneStream Live to multistream and reach even more people.
OneStream Live is a cloud-based live streaming solution to create, schedule, and multistream professional-looking live streams across 45+ social media platforms and the web simultaneously. For content-related queries and feedback, write to us at [email protected]. You’re also welcome to Write for Us!
