Nowadays, when the attention span is only 8.25 seconds, marketers need to be very creative to hook their target audience. The real challenge now is how to make your subscribers stop scrolling their email feed and open your email. That is where emojis can come in handy.
Yes, emojis can be a great tool for making your emails stand out if you use them in the right way. According to the study conducted by Experian, email subject emojis can increase open rates by 56%.
But how can you use them right in your emails? The answer is a well-designed email template with a mix of good copy and emojis.
This guide will show you how to use emojis in different parts of an email. From the subject line to the signature, we will cover it all. It is time to make your emails more interesting and effective. Ready? Let’s go!
How to Use Emojis in Your Emails: 3 Most Common Use Cases
Emojis can make your emails more appealing and engaging. But when should you use them? Here are 3 most common use cases:
- In subject lines
- In copy
- In signature
Let us look at these use cases in detail.
Emojis for Subject Lines
Some marketers insert emojis in subject lines to make them catchy and click-worthy. If you need to promote a deal, congratulate your subscribers with a holiday, launch a product, or make an announcement, email subject line emojis are the way to go. Here is an example from an email sent by Spenser from Niche Pursuit.
The beginning of the “ Last Chance” subject line looks more attractive than “Last Chance.”
Emojis in Email Copy
What about emojis in the email body? Yes, they can make your copy more engaging if you use them correctly. Here is a great example of turning your bullet points into real gems.
Plus, you can use emojis in the intros of their emails to make them more spicy.
That is a great way to set up the tone of the copy and hook the reader’s attention.
Emojis in Signature
Surprised? Yes, emojis in sign-offs can also do a great job. Here are some examples of how you can use them in your signatures.
However, you need to be selective and strategic when implementing them in your sign-offs.
Do’s & Dont’s of Using Emojis in Professional Emails
When using emojis in professional emails, you must pay attention to many things like context, the addressee, the message you are trying to convey, etc. We have compiled a list of do’s and don’ts so you can refer to it while crafting your email.
Do’s
- Internal communication with your colleagues
- Informal communication
- Companies with a brand identity that supports using emojis
- Email campaigns to Gen Z or millennials
Don'ts
- Cold emails
- Companies that support a traditional or formal workplace
- Formal external communication with leads and potential clients
- Communication with your boss
Final Words
There are many ways how you can use emojis in your emails to make them more appealing and engaging.
For example, it is a good idea to use emojis in subject lines during promos and holidays, in email copy and sign-offs. If you need inspiration, feel free to look at our email subject emoji example highlighted in this article.
However, you need to think carefully. Don’t forget about do’s and don’t of using emojis in emails.
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