Over the past few years, Instagram has grown immensely beyond a photo-sharing app to becoming the hot favorite platform for marketers, influencers, and brands. Gone are the days when square images dominated the forum. Today, Instagram is known for reels, boomerangs, time-lapses, stop-motion sequences, video posts, and live streams. And with all the social media jumping on the bandwagon of live streaming, Instagram Live is a sure-shot shortcut to the top.
In this Article:
- 1.074 billion users worldwide (eMarketer, 2021).
- 71% of Instagram users are under 35 years of age (Statista, 2019).
- A user spends an average of 53 minutes per day on Instagram (Recode, 2018).
What is Instagram Live Producer?
Instagram Live Producer is a powerful tool that elevates your live video broadcasting experience on Instagram. It empowers you to utilize professional streaming software, such as OBS Studio or Streamlabs OBS, to enhance your live videos with multiple cameras, microphones, graphics, and overlays. This elevates your content to a whole new level of engagement and visual appeal. This feature was first introduced in 2022 and was initially available to a limited number of accounts; however, now Instagram has recently introduced this feature for all Professional accounts.
Wait, there is more! Your Instagram stories are already pretty noticeable at the top, right? Well, with Instagram Live Producer, they jump to the first spot above the feed. Quick and easy – that is how you become an Instagram star!
Read More: From Stories to Live – Complete Guide to Instagram Live Streaming
The Power of Instagram Live Producer
- 500 million Instagram accounts use Instagram stories every day.
- 80% of Instagram users rely on Instagram to make purchase decisions.
Remember we just pointed out above that Instagram Live pushes your stories to the first position on top of the feed? There’s more to the awesomeness. Followers who haven’t turned off Instagram Live notifications will get notified every time you go live on Instagram. This notification can be a breakthrough in exposing your broadcast to more of your Instagram followers. You can engage with your audience in real-time, take their questions and comments, and respond to them instantly – what a fantastic way to get insights and feedback directly from the people who matter the most to you.
It still doesn’t end there. You can use advanced production tools from third-party streaming software to create polished and engaging live broadcasts and capture captivating scenes from various angles, enhancing the dynamism of your live stream. You can also post Sticker Q&As into your Instagram Live Stories and magnify your engagement levels. Utilize external microphones to achieve studio-quality audio, surpassing the limitations of smartphone microphones. Infuse your live videos with personalized graphics overlays, including logos, titles, and timers, reinforcing your brand identity and enhancing viewer engagement. A simple question box allows you to skim through all the questions and answer them promptly during the live video itself. All you have to do is post a Question Sticker on your Insta Story before your live session. Once you are live, you simply need to tap on the question mark button at the bottom of your screen to start answering.
To top it off, you can share your Instagram Live video to your IG profile once you have finished broadcasting. It will be there for people who missed your live session and for those who want to watch it again.
Marketers are harnessing the phenomenal power of Instagram marketing to capture user attention, make connections, and build their brands. They are capitalizing upon the intuitive real-time interactivity offered by Instagram Live Producer. Moreover, Instagram is widely acclaimed for being the pioneer in discovery shopping, thanks to Instagram Live shopping, making headlines for breaking Amazon’s records.
Why Instagram Live Producer?
Using Instagram Live can:
🔹Increase Visibility – since Instagram Live streams are featured first, they get all the attention they deserve. Push notifications sent to the followers add an extra pinch to the visibility factor.
🔹Increase Engagement – bringing followers closer to their real-life favorites, Instagram Live Producer increases engagement manifold. What is better than answering your questions in real time by your favorite Instagram influencer?
🔹Build Long-Term Relationships – each time you appear live to your audience, you play a pivotal role in building a relationship with them, whether you are answering their questions or revealing parts of your life.
🔹Develop Brand Identity – this relationship eventually becomes a brand identity you can share with your Instagram community.
Popular Instagram Live Formats
While you can share pretty much anything on your Instagram Live stream, the most popular formats are:
🔸Q&A Sessions – easy to execute and highly effective in generating interaction. Open response to questions in real-time grabs the attention of curious viewers and helps them connect with the people behind the brand.
🔸Product Launches and Announcements – product launches and announcements are big news. Promoting them on Instagram Live is a recipe for success.
🔸BTS Videos – people are innately curious about how things happen behind closed doors. Show your audience how you made their favorite product, give them a site tour, introduce them to the team, and so forth.
🔸Interviews and Collabs – collaborating is a win-win. You promote your collaborator to your followers, and they promote you to theirs.
🔸Experimental Content – as interesting as it may sound, all the weird ideas in the world grab viewers’ attention over social media. Remember Buzzfeed’s live video where they stretched rubber bands over a watermelon until it eventually burst? The video amassed over 11 million views on Facebook. That’s a lot of eyeballs!
Live Stream on Instagram with OneStream Live
So, Instagram Live Producer looks like a pretty great thing, yeah?
As live video becomes a larger part of people’s daily communications, getting a grip on this powerful medium now is destined to pay dividends in the future. Previously, Instagram did not allow direct live streaming from the desktop, and you needed a third-party app to go live on Instagram. With Instagram Live Producer, it is all a breeze now.
To use Instagram Live Producer, you will need to create a stream key. This is a unique identifier that will allow your streaming software to connect to Instagram. You can create a stream key by following these steps:
- Visit instagram.com.
- Get your Stream URL and Stream Key by clicking on Create and then Live video.
- Add Live Video details.
- Copy the Stream Key and use it to connect it to your OneStream Live account.
- By connecting OneStream Live with Instagram, you can multistream your real-time and pre-recorded videos to Instagram and harness the power of Instagram Live for your success.
Whether you are an individual influencer, a brand representative, or an aspiring entrepreneur, Instagram Live Producer provides a powerful tool to captivate your audience, forge connections, and achieve your marketing goals. Embrace the power of Instagram Live Producer and unlock a world of possibilities for your brand and your audience. Go for it!
OneStream Live is a cloud-based live streaming solution to create, schedule, and multistream professional-looking live streams across 45+ social media platforms and the web simultaneously. For content-related queries and feedback, write to us at [email protected]. You’re also welcome to Write for Us!
