Instagram started out as a place for sharing photos with fun filters, but it’s come a long way since then. Today, it’s not just about pictures anymore, it’s a place for videos, stories, reels, and especially live streaming. Instagram Live has become a popular way for people, brands, and influencers to connect with their audience in real-time. If you’re thinking about jumping on the live streaming trend in 2025, you might be wondering how to get started. In this post, we’ll break it down and show you everything you need to know about Instagram Live Streaming
What is Instagram Live Producer?
Instagram Live Producer is a powerful tool that elevates your live video broadcasting experience on Instagram. It empowers you to utilize professional streaming software, such as OBS Studio or Streamlabs OBS, to enhance your live videos with multiple cameras, microphones, graphics, and overlays.
This elevates your content to a whole new level of engagement and visual appeal. Instagram Live Producer was first introduced in 2022 and initially available to a limited number of accounts. Before you start using Instagram Live Producer, it’s important to make sure you meet the Instagram live requirements for your account. Generally, you’ll need a professional account (business or creator account) to access Instagram Live. However, Instagram has also recently introduced this feature to all professional accounts.
Wait, there is more! Your Instagram stories are already pretty noticeable at the top, right? Well, with Instagram Live Producer, they jump to the first spot above the feed. Quick and easy – that is how you become an Instagram star!
Read More: From Stories to Live – Complete Guide to Instagram Live Streaming
The Power of Instagram Live Streaming
Instagram is one of the most powerful social media platforms today, and it has huge potential for live streaming. Here are some interesting facts that show just how influential it is:
- 2 billion users worldwide (Statista, 2024).
- 85% of Instagram users are under 45 years of age (Statista, 2024).
- A user spends an average of 33.9 minutes per day on Instagram.
- 500 million Instagram accounts use Instagram stories every day.
- 87% of Instagram users take action after seeing a product on the platform.
These stats show just how much engagement Instagram generates daily, and how much potential the platform holds for reaching and influencing your audience.
Notify Followers When You Go Live
When you go live on Instagram, followers who have Instagram live notifications turned on will be alerted every time you start a live broadcast. This makes Instagram Live a powerful tool to grab your audience’s attention and connect with them in real time.
Going live on Instagram gives you the unique opportunity to interact directly with your Instagram followers. You can take questions, respond to comments, and engage instantly which makes it a fantastic way to gather insights and feedback.
Advanced Live Streaming Tools
Going beyond basic live streaming, Instagram allows you to use advanced production tools from third-party software to create polished and engaging live broadcasts. You can capture scenes from multiple angles, use external microphones for superior audio quality, and add personalized graphics, like overlays, logos, and timers, to reinforce your brand identity.
One cool feature: You can add Sticker Q&As into your Instagram Live Stories to boost engagement. And if you want to collect questions before your live session, simply post a Question Sticker on your Insta Story, then tap the question mark icon during the live stream to answer them in real time.
Pro Tip: You can even stream to more than 45 social media platforms simultaneously using Onestream Live.
Repurpose Your Stream
To top it off, you can share your Instagram Live video to your IG profile once you have finished broadcasting. It will be there for people who missed your live session and for those who want to watch it again. This gives your live sessions longer-lasting value.
Instagram: The Best Platform for Marketing
Marketers are harnessing the phenomenal power of Instagram marketing to capture user attention, make connections, and build their brands. They are capitalizing upon the intuitive real-time interactivity offered by Instagram Live Producer. Moreover, Instagram is widely acclaimed for being the pioneer in discovery shopping, thanks to Instagram Live shopping, making headlines for breaking Amazon’s records.
Why Instagram Live Producer?
Using Instagram Live can:
Increase Visibility – since Instagram Live streams are featured first, they get all the attention they deserve. Push notifications sent to the followers add an extra pinch to the visibility factor.
Increase Engagement – bringing followers closer to their real-life favorites, Instagram Live Producer increases engagement manifold. What is better than answering your questions in real time by your favorite Instagram influencer?
Build Long-Term Relationships – each time you appear live to your audience, you play a pivotal role in building a relationship with them, whether you are answering their questions or revealing parts of your life.
Develop Brand Identity – this relationship eventually becomes a brand identity you can share with your Instagram community.
Popular Instagram Live Streaming Formats
While you can share pretty much anything on your IG Live stream, the most popular formats are:
Q&A Sessions
This format is easy to execute and highly effective in generating interaction. Open response to questions in real-time grabs the attention of curious viewers and helps them connect with the people behind the brand.
Product Launches and Announcements
Product launches and announcements are big news. Promoting them on Instagram Live is a recipe for success.
BTS Videos
People are innately curious about how things happen behind closed doors. Show your audience how you made their favorite product, give them a site tour, introduce them to the team, and so forth.
Interviews and Collabs
collaborations are a win-win. You promote your collaborator to your followers, and they promote you to theirs.
Experimental Content
As interesting as it may sound, all the weird ideas in the world grab viewers’ attention over social media. Remember Buzzfeed’s live video where they stretched rubber bands over a watermelon until it eventually burst? The video amassed over 11 million views on Facebook. That’s a lot of eyeballs!
Instagram Live Streaming with OneStream Live
Instagram Live Producer is a powerful tool that makes live streaming easier than ever. As live video becomes a larger part of people’s daily communications, getting a grip on this powerful medium now is destined to pay off in the future.
Previously, Instagram live rules restricted direct live streaming from the desktop, and users had to rely on third-party apps to go live. But with Instagram Live Producer, streaming Instagram Live on PC is now simpler and more accessible.
For a Step-by-Step Guide, Read: How to Live Stream on Instagram Using OneStream Live
By connecting OneStream Live with Instagram, you can multistream your real-time and pre-recorded videos to Instagram and harness the power of Instagram Live for your success.
Whether you are an individual influencer, a brand representative, or an aspiring entrepreneur, Instagram Live Producer provides a powerful tool to captivate your audience, forge connections, and achieve your marketing goals. Embrace the power of Instagram Live Producer and unlock a world of possibilities for your brand and your audience. Go for it!
OneStream Live is a cloud-based live streaming solution to create, schedule, and multistream professional-looking live streams across 45+ social media platforms and the web simultaneously. For content-related queries and feedback, write to us at content@onestream.live. You’re also welcome to Write for Us!
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