Live streaming is a fool’s errand if it fails to captivate your audience. If there’s no element of surprise and excitement, viewers will most likely scroll past your video to more attractive and engaging content. The most effective live streams keep the audience tuned in and hooked. This blog unveils the secrets of how to build excitement in your live streams, ensuring a captivated viewer base that returns for more.
In this Article:
Tips to Build Excitement in your Live Streams
Promote in Advance
Share teasers for your streams well in advance and promote them on all your social media channels to build excitement in your live streams. Share intriguing content with your audience to spur curiosity and create some mystery. Make sure you time your teasers well. Posts too far in advance will likely be forgotten; those too close to the stream might get missed. Use hashtags, keywords, and tags to extend your reach.
Pro-Tip: Promote your live streams in your podcasts. Podcasts are a powerful source of lead generation.
Post Stories
You can use stories, reels, posts, or tweets to build anticipation for your upcoming live streams. That’s another way to skyrocket your views and increase the excitement for your content. You can share behind-the-scenes from your upcoming broadcasts or share teasers to entice your audience.
Pro-Tip: Try Reels for bite-sized content to create a buzz of excitement for your live streams.
Offer Exclusivity
Ever tried drop marketing? The idea is to drop a product/service/offer in a limited run. And this particularly hits the bull’s eye in live commerce streams. Implement drop marketing with hot sell clips to build hype and drive sales. Offer rewards, giveaways, discounts, or shoutouts to effectively engage and reward your audience.
Pro-Tip: Drop marketing is super-duper-effective for brands with loyal customers.
Create a Sense of Urgency
The idea behind this is fairly simple and straightforward: create the Fear-of-Missing-Out (FOMO) amongst your viewers. You can do this by promoting limited-time offers and projecting products as scarce to build excitement in your live streams.
Pro-Tip: Phrases like ‘Only two products left’ and ‘Hurry! Sale ends in 1 hour’ create a sense of urgency amongst your audience to take advantage of your offer.
Engage with your Audience
Encourage your viewers to interact with you during your live streams. Ask questions and seek opinions to engage with your audience. Conduct polls and value feedback. Announce surprise giveaways to build excitement in your live streams. Make your audience feel invested.
Pro-Tip: Taking real-time questions on your live shows is one tested hack for building excitement and interest in your content. Try hosting a Q&A session with your viewers and build on their energy levels.
Read: How to Engage Maximum Audience During a Live Stream? An Ultimate Guide
Bring Surprise Guests
Collaborate with creators, influencers, or brands to introduce surprise elements and widen your reach. Your viewers will find it more fun to watch.
Pro-Tip: Partner with influencers or invite celebrities to your live shows to increase the excitement level of your live stream.
Play Games
Another way to engage with your audience and build excitement in your live streams is to engage with them through games. How about introducing challenges of bets in exchange for gifts and rewards or exclusive rights to your content? How about a speed run where you try to complete a certain level in a game within a certain time limit? How about a cosplay stream?
Pro-Tip: Experiment with putting up a spin wheel in the background with different prizes. Spin the wheel in case of pre-defined events, such as when someone from the audience puts up a wrong answer.
Do Live Product Demos
Live streams are the best method for showcasing your products and showing off their best features. Hosting shows with product demos is an excellent technique for building audience interest, regardless of the product being sold. Add overlays, alerts, widgets, or effects to enhance your streams’ visual appeal and interactivity.
Pro-Tip: These product demos essentially act as tutorials for new and potential customers. You can share useful tips, advice, and product reviews to inspire excitement.
Add Visual Appeal
People are generally more attracted to the visual elements of your live streams. Factors like your studio setup, background, graphics, and live stream branding help build your audience’s excitement levels. The color palette plays an equally important role—from pastels to nudes and neons, set colors that match the mood of your live streams.
Pro-Tip: Create a captivating thumbnail, use creative intros and outros, and play around with overlays, alerts, widgets, or effects to add that exciting visual appeal to your live streams.
And That’s a Wrap
If you follow the tips above, you can bank a highly engaged audience base full of excitement and exhilaration. Keep the spark in your live streams alive and build excitement in your live streams.
Happy Streaming!
OneStream Live is a cloud-based live streaming solution to create, schedule, and multistream professional-looking live streams across 45+ social media platforms and the web simultaneously. For content-related queries and feedback, write to us at [email protected]. You’re also welcome to Write for Us!
