Optimizing your live broadcasts is all about SEO. For content creators focused on live video SEO, it remains imperative to understand that 68% of all online experiences essentially begin with a search.
This is precisely why more than 61% of marketers credit SEO for generating more leads for their brands. That said, investing in SEO video strategy to rank higher on Google is perhaps the single most crucial element of your live broadcast’s success.
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Therefore, emphasizing how to optimize video SEO can significantly enhance your visibility and audience engagement. In this blog, we’ll help you understand what’s live video SEO, why it is important, and how to optimize your content for video SEO.
What is Live Video SEO?
In simple terms, live video optimization refers to optimizing your live streams to improve their rankings on Google and other streaming video search engines. These search engines’ algorithms crawl through the videos to consider their content and rank them accordingly.
Since you want more people to watch and engage with your live streams, you inevitably wish your videos to rank higher on search engine results. Understanding and implementing crawler directives can influence how search engines crawl and index your live streams, potentially improving their visibility and video SEO optimization.
Therefore, a better live video optimization will ultimately translate into increased traffic to your videos.
Why is Live Video SEO Important?
Content creators primarily invest in live video optimization for three fundamental outcomes:
Improved Website Ranking
A well-planned and well-executed SEO strategy ultimately improves the visibility of your live videos. In addition, it also drives traffic to your website.
Once viewers land on your website, they can have a closer look at your content and offerings. Thereby further increasing your website’s chances of improved rankings through video content and SEO.
Increased Organic Traffic
Optimizing your live videos is a double-edged sword. It supplements your other SEO efforts.
So, when you add keywords to your live stream’s title, description, and transcript, you give the search engines more text to index. Hence, when analyzed with your overall web content, your live videos significantly augment your visibility on organic search.
This ultimately drives your content to the top of SERPs, aligning with video SEO marketing strategies.
Lower Bounce Rates
Stats indicate that people prefer watching videos rather than reading text. So, when you embed your live stream on your website, blog site, or any other landing page, video SEO helps lower the bounce rate.
It also improves the website’s SEO ranking, effectively utilizing SEO video strategy to enhance user engagement.
How to Optimize Content for Live Video SEO
Here are a few tips to optimize your live videos:
Do Your Keywords Research
Keyword research is where your SEO video strategy begins. First, you identify your niche and then start making a repository of relevant keywords.
You can include both short-tail and long-term keywords, and these need not be an exact match to your stream’s content. You can use an SEO checker to get started with your keyword analysis:
Pro-Tip#1: Maintain an Excel Sheet of all the relevant keywords for your live streams, highlighting all the keywords with higher search volume and less competition.
Pro-Tip#2: Avoid keyword stuffing.
Optimize Titles & Descriptions
Once you have curated the list of the most trending keywords relevant to your videos, take time to work the SEO magic on your title and description. This is a sure shot at making your live streams more discoverable through video SEO optimization.
Your title is the first thing your prospective viewers will see. So, while it must be catchy enough, it must also contain your primary keyword to make it recognizable on search engine results.
That said, the description gives you a lot more room to express the details about your live stream, allowing a broader opportunity to include all the crucial keywords, such as optimized videos and SEO video strategy, into it.
Pro-Tip: You might want to optimize your video thumbnails for a better SEO score.
Include Backlinks
Moving on, having internal links essentially improves the authenticity of your live video SEO. When you link your content to other websites, your search engine rankings likely go up.
So, when you schedule your live stream using OneStream Live, make sure to share the link to your live stream on all your social media handles. Collaborate with other content creators to embed your live streams on their pages and generate backlinks to enjoy higher visibility.
Pro-Tip: Backlinks are ‘earned’ through a long-term strategy. Remember, slow and steady wins the race.
Add Captions
Furthermore, adding transcripts or captions to your live streams significantly multiplies your broadcast’s play value. And since many of your viewers might watch your live stream after it is over, transcripts and captions will play an essential role in video SEO optimization for better visibility.
So, you need to make sure to tweak your video script for the most trending and relevant keywords to optimize it for the readers and help search engines read and index it.
Pro-Tip: Add captions to your pre-recorded live streams using SRT files via OneStream Live.
Repurpose Your Video Content
Moreover, repurposing and reusing the content of your live stream ensures you have a wide variety of content that is discoverable. At the same time, it allows others to link back and forth several of your content pieces to drive up the visibility of your video streams.
You can repurpose your live streams into:
- A blog post
- Eye-catchy graphics for social media
- Tweets
- Shorter video clips
- Audio or video podcasts
Pro-Tip: Record your live sessions and broadcast them later for those who missed them.
Multistream to Enhance Live Video SEO
Expanding your live video’s outreach is destined to drive your viewership and, hence, visibility and discoverability. One way to do this is by multistreaming your live streams and going live on multiple channels simultaneously.
With OneStream Live, you can simultaneously multicast your live videos on more than 45+ social media platforms and the web. It’s the force multiplier that offers the necessary push to your video content and SEO.
Pro-Tip: Schedule your live stream ahead of time to promote it better.
Key Takeaways: Mastering Live Video SEO
To conclude, live video SEO is a multifaceted phenomenon. It boosts the visibility of your live streams and improves the discoverability and ranking of your website.
Before scheduling your live streams, ensure you spend sufficient time doing keyword research and plugging them into your live videos wherever appropriate—title, description, transcript, caption, thumbnail, etc. The more time you spend optimizing your live video streams, the better your chances of grabbing your target audience through video SEO best practices.
OneStream Live is a cloud-based live streaming solution to create, schedule, and multistream professional-looking live streams across 45+ social media platforms and the web simultaneously. For content-related queries and feedback, write to us at [email protected]. You’re also welcome to Write for Us!
