Ever feel like your emails vanish into a black hole? You hit send, and… no engagement. But what if your message could hook a customer’s mind the moment it lands in their inbox? It is only possible through video email marketing as it grabs attention, improves clicks, and makes people actually want to hear from you.
Building a strong email list is the best marketing strategy for any business, whether online or offline. An email connects you directly with your audience. You are given the authority to spark conversations, build trust, and guide them smoothly along the sales journey. All the while, you’re establishing relationships and turning curious prospects into loyal fans, without constantly spending more money on new leads.
However, growing an email list is never a one-time task; if you want to grow your brand, you must continue to expand your mailing list. This means that most of the time, you have to get creative. But how?
Embedding a video in an email is a fun way to interact with your customers, which can lead to growth in your email list. But when you include live streaming links, it turns your emails into live experiences that drive deeper trust and faster results. It is indeed evolving as one of the best practices for email marketing.
Video email marketing strengthens engagement, strengthens trust, and grows your email list faster.
Use personalized marketing to make campaigns feel relevant.
Follow best practices by telling a story, presenting solutions, promoting live events, and using strong CTAs.
Always embed video in email as teasers or GIF previews instead of sending large file attachments.
Pair live streaming with your email marketing campaigns using OneStream Live to drive conversions.
What Live Streaming Means for Video Email Marketing?
Live streaming snippets transform your emails from ordinary messages into a hands-on experience. Now, you are not sending a pre-recorded or old video; you’re delivering a live, dynamic moment directly to your subscriber’s inbox.
Why does this even matter? Live video builds stronger connections, sparks real-time engagement, and accelerates the growth of your email list.
Using live streaming in your emails doesn’t mean you’re embedding an entire live video directly, email platforms can’t handle that much storage, and there are clear limitations. Instead, you can include a link to your live stream, making your email interactive and giving subscribers a reason to click and engage on their own.
This not only drives them to your content but also encourages them to return to your new emails for updates. Additionally, if you want to grow your email list, consider announcing a live stream on social media platforms and asking viewers to sign up to receive full access. That’s an effective way to convert viewers into subscribers and expand your list.
Pro Tip: With OneStream Live, you can grant full access to your webinar or course only to those who have signed up or registered via email.
Get ready to explore live streaming strategies that not only expand your subscriber base but also keep your audience engaged, drive them to explore your brand, stay updated on your offerings, and ultimately convert into loyal, long-term customers.
What are the Top Live Streaming Strategies to Power Up Your Email Marketing
Identify your Audience
Before going live, you need to understand that you should customize the content of your live broadcast. Best practices for video email marketing start with a clear vision of your ideal customer. This is referred to as an audience persona.
If you want your email marketing strategy to outshine every brand, then start connecting with your audience in the most realistic way. Start by looking at their interests, values, and what motivates them, and then study trends in how they behave, like what they’ve bought, visited, or clicked on before.
Keep an eye on which emails they open or spend time on, and don’t be shy about asking them directly through surveys or feedback. Check out what they like, share, or comment on social media so your tone, style, and visuals hit the mark.
Pull all this together into clear buyer personas, and suddenly every live stream link you send feels personal and spot-on.
Since the content feels tailored to them, new viewers of the live broadcast are more likely to share their email address to receive embedded snapshots of the live stream in emails. Over time, this targeted approach doesn’t just improve trust level, but steadily grows a high-quality email list filled with people genuinely interested in your brand.
Pro Tip: With OneStream Live Studio, you can create professional live streams that suit your audience: using overlays, backgrounds, filters, and custom branding to match their expectations.
Make an Alluring Offer
The purpose of live streams in email marketing is to give vital information to your customers. This information needs to be linked to an equally powerful offer that they can’t resist. This is only possible when you optimize your content in a way that presents the best offers and provides a solution to a problem your audience is experiencing.
Think of it as solving a problem while giving them something extra, like a free guide, a downloadable checklist, or even a coaching session. For example, if you’re targeting busy professionals, offer a free productivity toolkit that saves them hours each week.
If your audience is small business owners, give them a step-by-step guide to doubling their social media reach. Make it so invaluable that your customers feel compelled to sign up for it, or existing subscribers eagerly anticipate your emails featuring embedded links to your live streams. This shall be the best email marketing move on your part
You don’t always need a new live stream to make your emails interactive. Use replays, monthly highlight roundups, or themed videos with fresh insights and behind-the-scenes commentary. Tools like a DMARC XML Reader, though not directly related to live streaming, can help ensure your expanding email campaigns reach their intended recipients securely.
Pro Tip: OneStream Live makes this more effortless with scheduled pre-recorded streams and hosted live pages, reschedules past broadcasts across multiple platforms, or embeds them on branded pages with chat, CTAs, and subscriber prompts to keep your audience engaged.
Storytelling is an Effective Marketing Strategy
People love a good story, and your target audience is no exception. Think about it: would you rather read a sales pitch or hear a story that feels like it’s about you? In fact, research shows that people tend to remember stories 22 times more than facts and figures alone.
Therefore, a mindful business will never forget to include story-based videos in a sales email. Stories adapted from real human experiences provide solutions that matter and make your audience feel seen, valued, and understood.
The following is a video email marketing example:
- Engagement Hook: Last year, Sarah was on the verge of shutting down her small online store. Ads were draining her budget, and sales kept falling. Then she discovered a simple growth hack that turned everything around.
- Teaser Video: Use an embedded video in emails to share a short 15-second clip of Sarah’s story
- Strong CTA: Wrap it up with a strong CTA: “That was just a glimpse, catch the full story in our next live stream.”
Pro Tip: Most email providers limit attachments to 20–25 MB, so sending full video files rarely works. Use lightweight formats like MP4 or GIF, and embed a thumbnail or short preview inside your email. Link to the full video on YouTube, Vimeo, or OneStream Live to keep your emails fast and smooth across devices.
Promote your Live Stream Videos
Promoting your live-streaming content through email and other social media platforms is a brilliant marketing strategy. If your subscribers don’t know you’re going live, they won’t show up. Plan your broadcasts at least a week in advance and send reminder emails with clear CTAs, like “Add to Calendar” or “Get a Reminder.” This builds anticipation and increases attendance.
After the live event, keep the momentum going. Send follow-up emails by using videos in sales emails; these embed videos can be clips, repurpose sections into bite-sized tips, or share the audio as a mini-podcast episode.
Read more: How to Bring Viewers Back: Email Marketing Strategies for Live Streaming Creators
Pro Tip: OneStream Live’s Event Announcement feature allows you to alert your followers when you schedule a stream automatically. Pair that with your email campaign strategy, and you have two synced channels working together: your emails create personal reminders while OneStream Live’s announcements amplify them across platforms.
Conclusion: Why Video Marketing is effective for Email Campaigns
Now we are certain that video email marketing is no longer a hypothesis or a claim. It is a proven marketing strategy that increases engagement, grows your email list, and drives conversions. But what makes email marketing more effective? When you combine live streams with it. Now your campaigns are personalized and include real-time experiences.
However, your live broadcast should be planned according to the audience persona, present tailored offers, utilize storytelling, and embed video in emails to deliver teasers or previews. Pair these strategies with OneStream Live’s live video distribution tools, and your emails stop being casual reminders.
Are you ready to launch your brand campaign worldwide? Then sign up for free on OneStream Live to create professional, branded, and secure live streams you can embed directly in your emails.
FAQs About Video Email Marketing
Utilize video in email marketing by embedding teaser clips, GIFs, or thumbnails that link to the full content or your live stream.
The best ways include customizing diction, visuals, and offers in live streams according to your audience’s persona.
Adding video for email marketing promotions increases open rates, click-throughs, and builds stronger engagement.
You can insert video in email, but as short previews or GIFs, but it’s best to link to a hosted version for smooth playback.
It depends on the audience; however, there are various video messaging platforms like YouTube, Vimeo, or use OneStream Live to stream to 45+ destinations.
The best video email marketing examples are tutorials, product demos, testimonials, event invites, and short teasers.
OneStream Live is a cloud-based live streaming solution to create, schedule, and multistream professional-looking live streams across 45+ social media platforms and the web simultaneously. For content-related queries and feedback, write to us at [email protected]. You’re also welcome to Write for Us!
