How many times has your guidance helped someone reach a specific goal? If it happens often, that is a sign that you have valuable skills and knowledge that others want. Starting your own online coaching business might be your next big step.
Today, coaching does not have to be face-to-face. Live streaming lets you coach anyone, anywhere, anytime. It’s convenient, accessible, and incredibly popular.
In this Article:
If you’re excited about helping others achieve their dreams, online coaching with live streaming could be your ideal business. This blog’ll explain all the steps to start an online coaching business with live streaming.
What is an Online Coaching Business?
A coaching business is a service-oriented enterprise in which you, as an expert, guide others to improve in a specific area of their life or career. Coaching fields can vary widely, including business, personal development, sports, parenting, health, and beyond. Coaching is not just for sports anymore; people now hire coaches to help them in many areas of life and work.
In short, coaching is fundamentally about empowering people to unlock their potential. Unlike teaching, which involves passing down knowledge, coaching focuses on helping clients discover their own solutions, make empowered choices, and achieve meaningful change.
Why Start an Online Coaching Business?
The coaching industry is booming, with a market value of over $6 billion. Coaches often charge premium rates because their services are highly personalized and transformative.
For example, Life coaches make between $100 and $150 per hour in the United States, significantly more than the average teacher rate. Technological advancement also creates more opportunities, so now, with live streaming, a coach can have clients globally and expand business potential without geographic limitations.
What extra does live streaming offer?
- Global Reach: Removes geographic limitations, allowing you to coach clients worldwide.
- Flexible Scheduling: You and your clients can set session times that suit your schedules, making it more convenient for both parties.
- Lower Operating Costs: Avoid the costs associated with physical office spaces, reducing overhead and increasing profits.
- Scalability: Online coaching business allows for scalability. You can host group sessions, develop recorded courses, or expand with additional coaches.
- Data Insights: Many online platforms offer analytics, helping you track client progress and optimize your program.
- Sustainability: Reduces the need for travel, supporting a sustainable lifestyle.
Types of Online Coaching Businesses
Almost any skill or expertise offers an opportunity for coaching online. Here are some popular types of coaching businesses:
- Life Coaching: In this niche, a coach helps people find balance and fulfillment in their careers, relationships, and personal lives.
- Business Coaching: Guides entrepreneurs and professionals to grow their businesses, improve strategies, and boost productivity.
- Health Coaching: Assists clients in making positive lifestyle changes for better health and wellness.
- Relationship Coaching: Supports individuals or couples in building strong and healthy relationships.
- Sales Coaching: Trains sales representatives to improve their skills in attracting and retaining customers.
- Transformational Coaching: Helps clients make big, impactful changes in their lives.
How to Start an Online Coaching Business with Live Streaming
So, finally, you decided to building an online coaching business. Congratulations! Here are a few simple steps to starting your online-coaching business with live streaming.
1. Choose Your Coaching Niche
Establishing your niche gives you credibility. Identify and select a field in which you have both interest and experience, then research your target audience and what they are looking for.
Are they young professionals needing career guidance? Are entrepreneurs wanting business growth? Be specific about who you want to serve.
Define your unique skills and what sets you apart. Knowing what you offer and who will benefit helps you position yourself effectively in the online coaching business model.
2. Identify Your Ideal Clients
It’s essential to know who your ideal clients are. Think about what they need, what are their problems and challenges, and how your coaching can solve these problems. Create a client persona: age, occupation, lifestyle, pain points, and goals. For example, a career coach might target recent graduates struggling to find direction.
Research your clients and, if possible, conduct interviews or surveys with potential. Use these insights to shape your services.
3. Develop an Online Coaching Program
Now that you have a clear picture of your ideal clients design an online business coaching program tailored to them. Define the end goals and structure your program with actionable steps to help clients achieve these outcomes.
Your coaching program should be detailed, with each session building on the last. For example, a six-month program might include:
- Session 1: Setting personal goals
- Session 2: Developing strategies
- Session 3: Overcoming obstacles
- Session 4: Celebrating achievements
A well-structured program makes it easier to track progress and provide value.
4. Set Your Pricing
Set your pricing based on the value you provide and your client’s budget. Research competitor pricing in your niche and consider your services’ worth to clients. New coaches may start with lower rates to attract clients, while experienced coaches might command higher fees.
Consider offering packages (e.g., four-session minimum) to ensure commitment from clients and help them fully experience the benefits of your coaching.
5. Choose a Live Streaming Platform
The right social platform is crucial for reaching and engaging with the audience. There are many social platforms which you can choose as a live streaming medium:
- Instagram Live is great for reaching a lifestyle-oriented audience and hosting interactive sessions. It’s perfect for short, engaging live streams that allow for direct interaction.
- Facebook Live The platform provides a broader reach and lets you create a dedicated community. Facebook Live also allows you to save videos for later, so followers can access your content even if they missed the live session.
- YouTube Live is an ideal platform for educational content and longer streams. With YouTube, you can reach an extensive audience and allow viewers to rewatch sessions whenever they like.
- Zoom or Microsoft Teams are great for private, small-group coaching sessions where you want more control over who can join and interact.
- TikTok Live is a popular choice for younger audiences and allows for short, high-energy sessions that are great for quick tips, inspiration, or quick demonstrations.
All these platforms are great and have maximum potential on their own, but what if you could reach all of them at the same time with a single click?
OneStream Live allows you to do just that; you can livestream to over 45 social media platforms simultaneously and even embed your stream directly into websites. With unified chat, you can interact with viewers across all channels in one place, enhancing audience engagement.
OneStream Live also offers the flexibility to schedule pre-recorded sessions, which are perfect for delivering content at the best times for your audience. You can customize each stream with your branding, invite guests for collaborative experiences, and protect your livestream with a password to control access.
This makes OneStream Live an ideal tool for creating branded, interactive coaching sessions that effortlessly reach a wide audience.
Read the success story of Brittany Sherell, a business coach.
6. Practice Your Delivery Before Going Live
Before your first live session, practice going live to get comfortable with your setup and delivery. You could try a mock session with a friend or family member who can give feedback on your audio, video quality, and overall presentation.
Practice looking into the camera instead of the screen, which will help you connect better with your audience. Have a clear structure for your session, with talking points or notes nearby in case you need a quick reminder.
Practicing helps you appear more confident and ensures that technical issues are sorted out before the actual event. You’re ready for your first live session once you feel comfortable with your delivery and setup!
7. Convert Viewers into Clients
One of the main goals of live streaming for your coaching business is to convert viewers into paying clients. At the end of your sessions, gently encourage viewers to consider your paid coaching services. To help people take that next step, you could offer a free introductory session or a discount on their first paid session.
Consider creating packages that include multiple sessions at a discounted rate. For example, a “4-session beginner’s package” could be an attractive offer for new clients.
Having a clear call to action, like visiting your website to book a session or filling out a form, can help direct interested viewers toward becoming clients. Testimonials from past and recent clients can also help build trust and make your service more appealing to potential clients.
Tips to Grow Your Online Coaching Business
Attract Clients with a Solid Marketing Strategy
Building a client base requires effective marketing. Here are some marketing strategies:
- Social Media Marketing: Post regularly on social platforms like LinkedIn, Facebook, Instagram, etc, where your clients spend time. Share valuable content related to your niche.
- Ads: Consider investing in ads to reach a larger audience. Ads on social media or Google can target your specific client demographics.
- Testimonials: Showcase success stories and client testimonials on your website and social media profiles.
- Content Creation: In addition to live streaming, produce value-rich content like blogs, webinars, or YouTube videos that address client pain points and showcase your knowledge.
- Invest in Global Freelancers: Delegate side tasks to freelancers, such as content writers and video editors, to improve your marketing and free up your time.
Deliver Consistent, High-Quality Coaching
Building a successful coaching business with live streaming takes time, consistency, and patience. Aim to be consistent with your streaming schedule so your audience knows when to tune in. The more regular your sessions, the more likely people will return, as consistency builds trust and credibility.
Always follow up with clients, track their progress, and ask for feedback. Look at what worked well and refine your approach for future sessions. Successful coaches continually adapt and improve their services.
Final Thoughts
Starting a coaching business through live streaming can be incredibly rewarding and opens up unique ways to connect with people around the world. By following these steps, you will be well on your way to creating engaging, valuable content that resonates with your audience.
So go ahead—pick up your camera, connect with your audience, and watch your coaching business flourish.
OneStream Live is a cloud-based live streaming solution to create, schedule, and multistream professional-looking live streams across 45+ social media platforms and the web simultaneously. For content-related queries and feedback, write to us at [email protected]. You’re also welcome to Write for Us!
