We live in the center of technology. Anyone who uses it better gets better. This idea is embodied by Ms. Kim, a business and marketing leader from Botswana. She transformed her approach to live streaming for business through OneStream Live. It took only two months for her daily live broadcasts to become essential to marketing her brand. She began using OneStream Live to multistream her content and grew her reach fast. Let’s dive into this Ms. Kim x OneStream Live success story and see how live stream marketing transformed her brand’s growth.
Meet Ms. Kim: Live Streaming for Business Growth in Africa
Sally Kimangu is a marketing professional from Botswana. She is popularly known as Ms. Kim. She is the founder and CEO of Destination Imagination Africa. She is a dynamic business professional on a mission to empower others through technology and innovation. She has used live streaming as a marketing tool.
She uses it to reach audiences across the continent. Her latest initiative is Future Tech IGNITE. Ms. Kim needed to engage people across Africa and beyond. OneStream Live became her solution to make it happen.
The Challenge: Limited Reach Before OneStream Live
At first, Ms. Kim’s team used StreamYard for live streaming. But they could not reach all their audience. “We couldn’t access many platforms.” Ms. Kim recalls this limitation.
They were missing out on viewers on certain social networks. It was a big hurdle. Future Tech IGNITE needed a broad reach.
Why Ms. Kim Chose OneStream Live
Ms. Kim decided to switch to OneStream Live. It solved her reach problem. OneStream Live allows her to stream to 21 platforms simultaneously. This was exactly what she needed. She has been using OneStream Live for two months now. The platform is very easy to use. This made the transition smooth for her team.
“OneStream Live helps our team reach a wider audience by streaming simultaneously on 21+ platforms,” Ms. Kim says.
Ms. Kim’s team uses OneStream Live Studio for real-time broadcasts. They use the pre-recorded streaming feature to schedule streams in advance. This versatility is a huge benefit. The team can go live anytime. They can also play recorded videos when needed. Everything is managed on one platform.
Ms. Kim’s Daily Multistreaming Strategy
Ms. Kim turned her live streams into a daily marketing campaign. She did this with OneStream Live. She streams every morning at 8:00 AM for ten minutes. Each session is scheduled in advance. She uploads her flyers and visuals ahead of time.
She interacts with viewers using the live chat. She displays on-screen banners to highlight key points. She can invite guest speakers through the platform’s guest feature.
Ms. Kim reaches a broad audience in one go. She streams on all major social platforms simultaneously. This includes Facebook, Instagram, LinkedIn, TikTok, YouTube, and X. She multistreams to 21 platforms. This ensures her message reaches people wherever they are online.
“We go live to educate, inspire, and invite people to join Future Tech IGNITE.” Ms. Kim explains the purpose of these streams. These daily streams built awareness for her event. Her message was clear. Everyone was welcome to join, in person or online.
Ms. Kim’s Live Streaming Studio Set-Up
To deliver smooth, professional live streams on so many platforms, Ms. Kim has equipped her studio with the right gear. She keeps her setup simple yet effective, covering all the essentials. Here are the top 10 tools Ms. Kim uses in her live streaming studio:
- Laptop/Desktop: Runs the OneStream Live Studio and controls the stream.
- External Webcam: Provides sharp and clear video quality for her broadcasts.
- DSLR/HD Camera: Offers high-resolution, multi-angle shots when needed.
- USB Microphone: Delivers crisp and clear audio so her voice comes through loud and clear.
- Ring Light: Ensures proper lighting and gives her an on-camera glow.
- LED Studio Lights: Eliminates shadows and enhances overall video clarity.
- Green Screen or Branded Backdrop: Creates a clean, branded visual background for a professional look.
- Headphones/Earbuds: Lets her monitor sound and avoid any echo during interviews or guest segments.
- Tripod or Camera Mount: Keeps the camera steady for stable, professional-looking shots.
- Stable Internet (Wi-Fi or Ethernet): Provides an uninterrupted connection for streaming without any hiccups.
Ms. Kim’s live streams run smoothly with this setup. She does not need a production crew because the right equipment and OneStream Live handle the process. This studio setup is easy to assemble and proves that live streaming for business can be affordable. Using the right tools helps her deliver content that looks polished and professional.
Results: Wider Reach and More Engagement
Switching to OneStream Live has had a huge positive impact on Ms. Kim’s outreach. “After using OneStream Live, we’ve seen a big boost in our visibility, audience engagement, and sign-ups for our events,” Ms. Kim reports.
By multistreaming to every major platform, she expanded her reach across Africa and even beyond. Viewers who prefer Facebook can tune in there, while others catch her on LinkedIn, YouTube, or TikTok, wherever they like to watch. OneStream Live enabled her to meet her audience where they are, on their platform of choice.
The numbers speak for themselves. Her event sign-ups increased sharply after the daily live reminders and the wide exposure. The brand’s social media pages all grew in followers and interactions because people discovered her content on various channels.
Going live on 20+ platforms at once also saved her team countless hours and no longer had to manually post videos or juggle multiple apps. Live streaming became a time-efficient marketing channel instead of a time-consuming chore.
OneStream Live also raised the professionalism of Ms. Kim’s streams. Broadcasting consistently across platforms positioned her brand as innovative and reliable.
“After using OneStream Live, we’ve seen a big boost in our visibility, audience engagement, and sign-ups for our events. Streaming on multiple platforms at once has saved time, expanded our reach across Africa and beyond, and positioned us as a more professional and consistent brand.” Ms. Kim notes.
Conclusion: Empowering Success Through Live Stream Marketing
Ms. Kim’s journey shows how using technology in a smart way drives real results. She saw the potential of live streaming and used OneStream Live to grow her reach. This Ms. Kim x OneStream Live story is a clear live stream marketing example that other brands can learn from. It proves how live streaming for business can build wider reach, stronger engagement, and a loyal audience.
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OneStream Live is a cloud-based live streaming solution to create, schedule, and multistream professional-looking live streams across 45+ social media platforms and the web simultaneously. For content-related queries and feedback, write to us at [email protected]. You’re also welcome to Write for Us!
